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Great video-using grass roots stories...Maajid Nawaz: A global culture to fight extremism | Video on TED.com

TED Talks Why do transnational extremist organizations succeed where democratic movements have a harder time taking hold?
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.


I'm now joined by other top business story professionals in the field who are also curating on this site: Jim Signorelli, Madelyn Blair, Lianne Picot, and Kathy Klotz-Guest.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Just Story It! Biz Storytelling | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.
Karen Dietz's insight:

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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malek's curator insight, February 9, 4:23 PM

For better emotional impact of your writing.

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Increasing Brand Awareness with Customer Stories

Increasing Brand Awareness with Customer Stories | Just Story It! Biz Storytelling | Scoop.it

Stories are timeless representations of our experiences. We tell stories to make people laugh, to encourage friends, and even to spread celebrity gossip.

Lianne Picot's insight:

Too often we talk about storytelling as a one way process in branding. It is used by many companies in the same traditional way that any messaging has been created and pushed out. Create a story, tell it and wait for the dollars to roll in. Oh wait. They don't? Exactly.


Storytelling in any form is more about the listening and the learning than the final telling. This article does a good job of showing how creating opportunities to enable your customers to share their stories AND listening to them makes a significant impact on your customer loyalty and the perceived authenticity of your brand.


And customer stories are useful beyond the front line of customer engagement. They can also provide darn good information for business development and story sharing amongst leaders and employees to improve customer service.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online community of practice at the Story Powered® Institute 

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4 Ways Storytelling the Journey Has Become Hotter Than Celebrating the Outcome

4 Ways Storytelling the Journey Has Become Hotter Than Celebrating the Outcome | Just Story It! Biz Storytelling | Scoop.it
Social media is all about demonstrating the work -- not just glorifying successes.
Karen Dietz's insight:

What an insightful post, written by Matt Mayberry for Entrepreneur magazine. He's identified something new -- that the story of your journey is endlessly fascinating. And if the ending hasn't happened yet, not to worry! The journey itself is a story worthy to be told.


Mayberry gives us 4 ways to think about our journey and how to tell those stories. I say stories because being an entrepreneur, my journey has many different kinds of stories to it.


I also like that the author links to 2 sites who are sharing entrepreneur's journeys. I checked both out and for sure, they are a mix of stories and good advice. So neither one are all stories all the time, which makes sense from providing a mix of content for readers.


Substitute "leaders" for "entrepreneurs" and you've got the same good advice. Enjoy this piece and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Charli Wiggill's curator insight, February 4, 12:03 PM

In our fast-paced, modern world, we so need to guide our students to focus on the journey - and to enjoy the journey... not only to concentrate on the destination, thereby missing out on the wondrous experiences that make up that journey!

#MIEExpert #MIEExperts

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Here's a New #Storytelling App: KnowMe

Here's a New #Storytelling App: KnowMe | Just Story It! Biz Storytelling | Scoop.it
Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?
Karen Dietz's insight:

I ran across this post the other day giving the backstory and info about a new storytelling app for iOS devices. I haven't downloaded it yet onto my iPad (I have an Android phone) to check it out. I thought you should know about it anyway.


Hmmmmm -- this may be a good way to quickly capture customer "stories", tell your business stories, or record staff/vendor stories. That takes skills in evoking stories, and then story crafting, which many of you are already good at.


So go try this out and let us know if it's worthwhile!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Quotes to Inspire Your Inner Storyteller

Quotes to Inspire Your Inner Storyteller | Just Story It! Biz Storytelling | Scoop.it

Everyone loves a good story. Storytelling is a critical, but often overlooked, skill every business owner should have.

Lianne Picot's insight:

Some great quotes brought together by Dave Kerpen of Likeable for Inc. I always enjoy an inspiring quote and there are certainly some here. My favourite: "If you're going to have a story, have a big story, or none at all." --Joseph Campbell


Have fun with these!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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How Good Are You At Telling Your Bank's Brand Story?

How Good Are You At Telling Your Bank's Brand Story? | Just Story It! Biz Storytelling | Scoop.it
Marketing is figuring out which stories you want customers to tell [to] themselves.
Jim Signorelli,Story-Lab's insight:

Don't be fooled by the headline of this article.  It's directed at banks but it's relevant to all businesses.  As an article, it jumps around a lot. However, it provides a great deal of wisdom.  


Be sure to read the author's comparison between good and bad business storytelling using Citibank as the example.  The "good" is a great example of looking at life for what it is.  Too often business storytellers reflect life in an idealized way.  Life is messy!  Put away the fairytales and say it like it is.  


This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S. 

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Bonnie Sandy's curator insight, January 28, 2:11 PM

So what's your  particular brand story for each  participant to tell 

 our distinctive 

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How to Overcome the 3 Fears Every Storyteller Faces

There are three primary fears creatives, like artist, illustrator, and author Christoph Niemann, face: the fear of not being good enough, the fear that our work…
Karen Dietz's insight:

Artist, illustrator, and author Christoph Niemann shares with us in this 20 minute video the 3 fears that any storyteller and creative faces on any given day.


What I love is that while Niemann is particularly talking to artists, if you substitute "storyteller", you can relate to everything he says.


Every business storyteller will bump up against one, two, or mostly likely all 3 of these fears when working with stories. It's time we begin to start talking about this so storytelling becomes more grounded in personal process. Why? Because understanding the personal process of working with stories leads to greatness, as Niemann points out.


Watch this video, wrestle with these fears, keep going, do amazing stuff, and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Visual Storytelling: The Big Trend for SXSW 2016

Visual Storytelling: The Big Trend for SXSW 2016 | Just Story It! Biz Storytelling | Scoop.it
It's only August, but voting is already underway for the March 2016 South By Southwest (SxSW) Interactive conference. Long thought of as the breeding ground for new ideas and creative technologies,...
Kathy Klotz-Guest's insight:
This is a short post that is a few months old. Here is why I'm scooping it: visual storytelling is more than a trend...it's how our brains process lots of info in a data oversaturated world. We need to translate our great storytelling using visual media because that drives content marketing success. Does your storytelling have a visual strategy? Content marketing needs a story strategy and part of that must be a visual strategy. There are many ways to create great visual stories including Slideshare, videos, graphics, Infographics, and more. Just as important as your stories are the ways you deliver them visually. That's what gets shared and great storytelling - verbal and visual - should be "share-worthy." To your storytelling and visual storytelling success!


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This review was written by Kathy Klotz-Guest for her curated content on business storytelling at www.scoop.it/t/just-story-it. Kathy, MA, MBA, is founder of Keeping it Human (www.keepingithuman.com), whose mission is to help organizations turn jargon monoxide into stories that get shared and acted on. A storyteller and comic improviser, she leads workshops on business storytelling and idea generation for executives and teams. Follow her @kathyklotzguest
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Narratives for Qlik® But No Stories Here

Narratives for Qlik® But No Stories Here | Just Story It! Biz Storytelling | Scoop.it
Narratives for Qlik is a free Qlik Sense extension that creates real-time narratives geared to enhance your visualizations and expedite your team's decision making process.
Karen Dietz's insight:

I saw a posting on Facebook for this new software extension and was intrigued. The software promises to take data you have and generate the story about it.


I was so excited! It sounded like a great tool. Boy oh boy, was I disappointed. The software simply takes the data and creates a description/explanation of it. That's it.


This just goes to show that human beings must still do the storytelling work when it comes to sharing data. At this point, no software can tell why the research was done, how it was done, the ultimate significance of the data (i.e. the interpretation of what it means to you and me), and suggestions for what should happen next. 


This software is a nice assist, but it doesn't produce a narrative. It may help you put a good story together. In the end, it's about marketing language. Narrative and story sounds much more interesting than description/explanation, doesn't it? Oh well.


Their website is great and tells a good story. The customer stories at the bottom of the home page however, are just typical boring case studies and not compelling stories. But I give them points for being better than most.


Now I will say, for what it does, the software is pretty cool. If you deal with a lot of data, check it out. I bet it will provide an efficiency for you. Just don't confuse it with the good storytelling you'll still need to do :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Patricia Stitson's curator insight, January 23, 11:16 AM

Karen Dietz tells it how it is. 

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What Apple And Starbucks Taught Me About Building A Brand

What Apple And Starbucks Taught Me About Building A Brand | Just Story It! Biz Storytelling | Scoop.it
Alessandra Ghini shares insights from her work in marketing at Apple and Starbucks on the precipice of each company's second golden age.
Dr. Madelyn Blair's insight:

The cases may sound familiar, but every story is actually personal. This article shows how one person heard and lived the stories of these two great companies. It doesn't matter if you think you know the punch line, you won't. We talk a lot about how to tell and use stories here, but this is about how stories live in people. This review written by Madelyn Blair, PhD. Learn more at madelynblair.com or follow @madelynblair. 

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New Project Swaps Google Ads w/ Short Stories

New Project Swaps Google Ads w/ Short Stories | Just Story It! Biz Storytelling | Scoop.it
Matchbook is calling for authors to submit 70-character stories to subvert those hyper-personalized ads in your search sidebar.
Karen Dietz's insight:

Ah -- here's a new development in business storytelling that gives us a glimpse of what the future holds for us!


Matchbook is looking to subvert ads that show up in the Google sidebar by replacing those with stories that act as ads. Wow -- so interesting.


Better yet -- you can submit your story (70 words max) with a chance of getting published. And receive $10 if it is. Check out their website for the rules: http://www.matchbooklitmag.com/guidelines.html


Sounds like fun. Now this will test your skills, too, because the story is so short. But I bet you can do it!


If you come up with one, share it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Leadership: It's a Conversation With Storytelling

Leadership: It's a Conversation With Storytelling | Just Story It! Biz Storytelling | Scoop.it
How to improve employee engagement and alignment in today’s flatter, more networked organizations
Karen Dietz's insight:

Here is an article fresh from Harvard Business Review (HBR) discussion the most critical part of leadership -- that a leader's effectiveness is not so much about command and control, but about conversations with storytelling.


This is how most of our storytelling in life occurs anyway -- in conversation. There's a continuum of business storytelling that starts on one end with conversational storytelling, which then moves all the way to the other end with performance storytelling at the podium.


What I like about this article is how it pays attention to the dynamics of great conversational storytelling. Like intimacy, trust, listening, interactivity, etc.


As a leader, if you want better results then read this article to understand more about the power of conversations. It's the foundation for making change happen.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Why Leaders Need Good Storytelling Skills - Part 1

Why Leaders Need Good Storytelling Skills - Part 1 | Just Story It! Biz Storytelling | Scoop.it
Chapter 1 from the upcoming book, Putting Stories to Work by Shawn Callahan. Find out where storytelling skills can really make a difference.
Jim Signorelli,Story-Lab's insight:

This is Chapter 1 from the soon-to-be released book, Putting Stories To Work, written by my colleague Shawn Callahan. 


There are a number of books on the subject of storytelling for leaders, but few that provide both theory and practice.  Shawn's book is  the exception.  It is replete with scientific evidence as well as practical advice on why and how oral storytelling is the best tool for motivating, inspiring and influencing others. Whether you are leading a large company, managing a small team, or you are in sales of any kind, if your success depends on your skills as a communicator, this is a "must read." 


The book will be available soon both in hardback and ebook form.  In the meantime you can get a peek under the tent of what I'm certain will become the seminal work on oral storytelling for business.  


This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S. 

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Visual Storytelling: 10 Simple Rules To Make An Impact

10 Simple Rules of Visual Storytelling - Visual Stories - Medium
Learn How To Use Visual Storytelling For Your Brand or Content Marketing Strategy, by Following These 10 Simple Rules
Karen Dietz's insight:

Here is what I like about this article by Ernesto Olivares that others don't go into: it's less about structure and tools and more about YOU and essential ways to create emotional engagement. Like:

  1. Create context
  2. Be personal and true
  3. Reveal hidden things
  4. Focus


There's lots more and it's all good. One point he forgot to make regarding point #5 Show Contrast & Conflict is that contrast helps build and dramatize the conflict. So remember that.


Enjoy magnifying your visual storytelling skills with this piece and have a happy weekend! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Olivier Lefèvre's curator insight, February 7, 3:41 AM

Importance d'une belle histoire à raconter ...avec du contenu !

John Caswell's curator insight, February 7, 5:11 AM

The emerging zeitgeist...

Visionalyst's curator insight, February 8, 10:01 AM

La communication visuelle est indéniablement plus efficace que toutes les autres formes de discours. Mais communiquer efficacement avec des images est aussi tout un art.

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Want Success? The One Essential Leadership Skill That Storytelling Helps With

Want Success? The One Essential Leadership Skill That Storytelling Helps With | Just Story It! Biz Storytelling | Scoop.it
Big ideas are important, but being a good listener is just as critical a skill to develop.
Karen Dietz's insight:

DDI just released this study (15,000 participants at 300 companies in 18 countries) and which skills wins hands down?


Empathy.


Even more surprising, only 40% of those surveyed were assessed as being able to listen and respond with empathy. Ouch!!


What's the best way to build empathy? Through sharing stories. Check out the research https://www.youtube.com/watch?v=q1a7tiA1Qzo


But that also requires skills in story listening. Yes, listening to a story requires different behaviors that just listening to conversation, which Lori Silverman and I talk about in our bestselling book "Business Storytelling For Dummies".


And anyway, most people don't listen well anyway. Instead of deeply listening we're having a monologue with ourselves of what we are going to say in return.


So share lots of stories and use your story listening skills. These are what make an impactful and influential leader.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Creating an Authentic Brand Story to Improve Trust

Creating an Authentic Brand Story to Improve Trust | Just Story It! Biz Storytelling | Scoop.it

What’s in a story, though? How does the story develop authenticity? More to the point, how does such a story create that trusting feeling that customers crave?

Karen Dietz's insight:

Neil Patel has written a terrific blog for kissmetrics on brand storytelling. What I particularly like about this article is how he helps companies get their heads on straight about storytelling. We all can learn from this.


First Patel goes into how stories create trust. It's a good synopsis, and we should all be familiar with this now.


Next he tackles why your brand story must be about real people. It has to have a personality. The key word here is "people", not "person". Go read his opening sentence to this section. I love it.


He goes on to talk about the need for simplicity in your brand story -- and I get it. Save longer more involved stories for other biz storytelling occasions.


Patel discusses several other key elements, and the ends the article articulating the transition between telling a story and a customer buying a product. It's very elegantly said. Most companies focus on the transaction and use storytelling to get there. Patel points out that without the story, a transaction may never happen. It's all about where companies need to place emphasis. I couldn't agree more. Read Patel's own words - they are better than mine.


There's more here and every point Patel makes is backed up with examples and links to explore. Awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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DataViz Storytelling—The UnEmpathetic Art?

DataViz Storytelling—The UnEmpathetic Art? | Just Story It! Biz Storytelling | Scoop.it
Can dataviz evoke empathy? Should it even? And if so how? First post in a series towards The Responsible Data Forum on the topic of Data Visualization, Jan 2016, NYC.
by Mushon Zer-Aviv (@mushon)
“If I look at the mass I will never act. If I look at the one, I will.” —Mother Teresa
A set of beaut
Karen Dietz's insight:

Here's a different article on the art and science of visualizing data (dataviz for short). It brings to light a debate in the data world about whether infographics and similar tools should generate empathy in the viewer.


Fascinating! I understand the scepticism and resistance of analytical types against using storytelling or story elements in communicating their research. The author, Mushon Zer-Aviv, a designer and media activist in NY and Tel Aviv, digs into the different opinions in the dataviz world, and shares an example of how visually displaying data and empathy can work together very powerfully.


Since storytelling is both a right-brain + left brain vehicle for communication, why leave half the brain at home when working with data? Haven't we proven that storytelling is the most powerful form of communication available to us, being field tested for 100,000+ years?


Sure, storytelling is fraught with ethical and moral dilemmas, just like analytical data. Seems a better way to approach these two approaches is to go for a "yes, and" instead of an "either/or": "Yes, each side has its strengths/weaknesses, and combined together they can be even better".


That's what Zer-Aviv's point is. You will definitely enjoy this easy-to-read post with clear examples that back up the author's suggestions.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Data + Storytelling = Business Growth

Data + Storytelling = Business Growth | Just Story It! Biz Storytelling | Scoop.it

Data is valuable, but most people seek a connection, too. Learn five ways to combine the two in this post.

Lianne Picot's insight:

I always say 'data + story = evidence' and this post shows how the two together also equal business growth! We spend too much time talking about data or story when the two live together beautifully.


I particularly like how the article links the collecting the data for customers' needs and generating a story from those needs to enable them to 'care' about your brand.  There are a number of other great tips for linking data and story for great insights and communications. Enjoy!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 


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Dominique Taste's curator insight, January 29, 10:32 AM

Les investissements dans les big data sont considérables, mais encore faut-il savoir les utiliser à bon escient pour faire croître son activité. Voici 5 façons de les utiliser en les alignant avec le storytelling :

1 réviser vos modèles "persona"

2 nourrir votre service client

3 réévaluer vos programmes de fidélité

4 rafraîchir votre stratégie de contenu

5 renouveler vos campagnes d'email.

Le tout illustré d'exemples concrets.

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The Storytelling Advisor: Is Your Brand Story A House Or A Home

The Storytelling Advisor:  Is Your Brand Story A House Or A Home | Just Story It! Biz Storytelling | Scoop.it
Better Chemistry Through Stories (by Jim Signorelli)
Jim Signorelli,Story-Lab's insight:

What makes your brand special?

If you answered by talking about your brand’s unique advantages and consumer benefits, you've built a house, not a home.

Don’t feel lonely.  There are plenty of companies doing the same thing.  And they all have lessons to share.

Take Xerox for instance.  At one time, having a  Xerox machine in the office had become a necessity.  Instead of asking, “Can I get a copy of that?” it was commonplace for people to ask, “Can you make me a Xerox?” Having achieved a great deal of success, the company decided to cultivate other ambitions. For one, Xerox wanted to get into computer technology and data processing. They spent many years and millions of dollars before finally throwing in the towel. Why? Because they couldn’t get buyers to believe that a copy machine company could make a good computer.  In effect, Xerox found out that it was a house, not a home.

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Get Your Story On! Newsletter -- Top 10 posts, 5 trends in 2016

Get Your Story On! Newsletter -- Top 10 posts, 5 trends in 2016 | Just Story It! Biz Storytelling | Scoop.it
Get Your Story On! Newsletter
Karen Dietz's insight:

I just published my newsletter where I list the articles in this curation that the received the most views in 2015. Check it out! Maybe you missed some of these posts and the free tools that are offered.


Of the 300+ articles curated last year, we received a whopping 21.5K views. Yahoo!


In addition, I pose 5 trends in business storytelling we'll see in 2016. What are your predictions?


Enjoy reviewing/digging into these posts. 2016 is going to rock!

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What makes a great story? Here's the psychology

What makes a great story? Here's the psychology | Just Story It! Biz Storytelling | Scoop.it

ry pr"The great writer's gift to a reader is to make him a better writer."

Karen Dietz's insight:

Maria Papova of Brain Pickings has written an amazing synopsis of Harvard psychologist Jerome Bruner's work Actual Minds, Possible Worlds (1986) and his thoughts on what makes storytelling work.


I love that she quotes Bruner's work on storytelling. Papova also sets the context for us by sharing Bruner's thoughts on the difference between logic-scientific thought and narrative. It provides a clear road map for the two styles of cognitive thinking and the value of both.


What I like even more is how Papova brings in other scholar's works that add to Bruner's writings. Links are included so you can go exploring and further enrich your knowledge about storytelling and the human mind.


And here is what I like the best: she NEVER mentions what Bruner is most quoted for: that people remember stories 22 times more than facts alone. Why do I like this omission? Because it was a mere mention in Bruner's work and has never been scientifically proven. See my colleague Shawn Callahan's blog post on this http://www.anecdote.com/2015/01/link-between-memory-and-stories/ 


You will definitely like this post and the accompanying articles to check out. It's meaty and rich. Have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How old are fairy tales, really??

How old are fairy tales, really?? | Just Story It! Biz Storytelling | Scoop.it
When the Brothers Grimm collected fairy tales in the 19th century, Wilhelm suggested that many dated back thousands, rather than the accepted view of just hundreds, of years. Researchers believe they have now proved him right. While two of the best-known tales, “Beauty and the Beast” and “Rumplestiltskin”, were written down in the 17th and 18th centuries, new research using mathematical modelling has traced them back 4,000 years and they are not even the oldest. 
Karen Dietz's insight:

It's time for some Friday Fun. Just how old are fairy tales, BTW? Turns out far older than you think.


I found this article which is based on recent research by Folklorists and Anthropologists. It's a testament to the tenacity, vibrancy, and longevity of oral storytelling.


Here's another fun fact: the Cinderella story has been collected in both China and among Native Americans -- without any clear lines of transmission. In other words, the story shows up independently in many many cultures. The story is as old as dirt (or should I say ashes?), reflecting how truly connected we are as humans. Different cultures even come up with the same stories!


Enjoy this quick read and have a happy weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Social Impact and Transmedia Storytelling

Transmedia storytelling is the intentional integration of technology platforms and audience collaboration into a coordinated story. It creates an immersive pa…
Lianne Picot's insight:

I just love the breadth and depth of story and this slide share really shows how it can be used fully! It's focused on public good but there are lots of great insights and learning for business too. Telling stories across a range of mediums and developing a 'story world'? Brilliant!


You can do this in your non profit or business too. Whether it's through character development on social media or creating an interactive game for your audience, you can make your story come to life in lots of different ways. Some great examples of organizations and how they have done it here too.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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Dr. Madelyn Blair's curator insight, January 22, 12:34 PM

Resilience is improved when you have options. This article will present many options for getting your story out there. This review written by Madelyn Blair, PhD. See more at madelynblair.com or follow @madelynblair. 

Scooped by Jim Signorelli,Story-Lab
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Why National Brands Need To Employ Storytelling

Why National Brands Need To Employ Storytelling | Just Story It! Biz Storytelling | Scoop.it
Jim Signorelli,Story-Lab's insight:
Jim Signorelli,Story-Lab's insight:

Excellent article in Hub Magazine  about the practical value of brand storytelling vs. an emphasis on price.  Especially important if you are selling consumer packaged goods, but applicable across any category.   Includes a number of real examples


This article was curated by Jim Signorelli, President and Founder of Story-Lab, conducting storytelling for business workshops throughout the U.S. 

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Karen Dietz's comment, January 19, 7:36 PM
Yay! Thanks Jim. Great piece.
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Developing Your Storytelling Voice: The 4 Phases

Developing Your Storytelling Voice: The 4 Phases | Just Story It! Biz Storytelling | Scoop.it
No one wishes their way to mastery.
Karen Dietz's insight:

When we are building storytelling skills, we are really developing your authentic and creative voice. But hardly anyone talks about this in the business storytelling community. 


Which is why I am so thrilled that I found this article to share with you. It's written by Todd Henry for 99U. It clearly explains what you will personally experience as you hone your storytelling abilities.


Even after all these years, I still take storytelling workshops of all types to continue to perfect my skills. Right now I'm in the Crisis Phase (not the best name) where I'm letting my old stories go, finding new ones to tell, and discovering new ways to tell some of my stories so they are new and fresh. It's fun! I'd rename this phase from Crisis to Renewing.


Building your storytelling skills is an amazing and incredibly satisfying journey. Keep going on your path and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Monica Szwarc's curator insight, January 19, 6:06 AM

Thanks Karen! Great scoop!

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