Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to bring some rule-of-thumb type clarity to an increasingly foggy subject, permit me to share the five word response you need to be seeking from your hearers each time you speak:
I see myself in you.
In other words, you know you’ve succeeded in your storytelling efforts if at the conclusion of your story your listener feels two things:
Via Wilton Blake
I see myself in you.
In other words, you know you’ve succeeded in your storytelling efforts if at the conclusion of your story your listener feels two things:
Via Wilton Blake
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