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All the best info on storytelling to lead and grow your biz
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Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Rev. Eric Foley

Storytelling in Fundraising: When Your Donor Responds with These Five Simple Words, You’ve Succeeded | Rev. Eric Foley | Just Story It | Scoop.it
From ericfoley.com - July 19, 2011 3:20 PM
Books and articles on storytelling and narrative in fundraising are proliferating nearly as quickly as bad storytelling and narrative in fundraising (could there be a connection?). In an effort to bring some rule-of-thumb type clarity to an increasingly foggy subject, permit me to share the five word response you need to be seeking from your hearers each time you speak:
I see myself in you.

In other words, you know you’ve succeeded in your storytelling efforts if at the conclusion of your story your listener feels two things:
Via Wilton Blake
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Storytelling as Volunteer Recruitment (& knowledge) Strategy | Firefighter Nation

Storytelling as Volunteer Recruitment (& knowledge) Strategy | Firefighter Nation | Just Story It | Scoop.it
From www.firefighternation.com - February 20, 12:51 PM
Tiger Schmittendorf shares childhood memories of the fire service and emphasizes the value and importance of storytelling as a means of helping firefighters recall and regain their passion for the job.
Karen Dietz's insight:

This article might sound like it is all about how to use stories to bring in volunteers for your non-profit.


And in an oblique way, it is about that.


But what this article really focuses on is how crucial storytelling is to the transfer of knowledge and the health of an organization or profession.


It's an engaging article with a terrific story to tell. And lessons for us all as our business grows and adds employees. Or for those in enterprises who need to continually focus on the best ways to transfer knowledge and skills from one person/group to another or one generation to another.


I like the advice and tips shared here. And the article can be used as an example when talking with clients about storytelling and knowledge transfer.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

lauryn burkhalter's curator insight, February 20, 4:44 PM

A tidbit on why storytelling isn't specifically for fictional writing, how we can include storytelling in all of our writing to enhance the meaning and support a deeper understanding of ethical and moral concepts within a project. 

 

Nonprofits need to capitalize on what makes them stand out from for profit institutions, they are honest about their ethics and run 100% on the energy of that dedication. 
Karen Dietz's comment, February 21, 5:01 PM
Excellent points Lauryn!
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elearn Magazine: Storytelling in eLearning: The why and how

elearn Magazine: Storytelling in eLearning: The why and how | Just Story It | Scoop.it
From elearnmag.acm.org - October 1, 2011 8:00 PM

Wait wait -- this does apply to business!

 

Do you ever have to instruct customers in the use of your product or how to use your service? Transfer knowledge about your product/service in any way?  If you do, then this article applies to you.

 

I like how the author gets us thinking about yet another application for business storytelling -- any educating we need to do with our customers, vendors, suppliers, etc.

 

There's good content about why telling stories in these situations is important, how to write a good story, and then gives ideas about moving that story into 5 different types of media.

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The Storytelling Process

The Storytelling Process | Just Story It | Scoop.it
From www.strategic-planet.com - October 1, 2011 5:32 PM
The greatest brands are all great stories, they are based on fundamental human truths around creativity, heroism, family, happiness and ...

 

If you work in a large organization and want to bring storytelling in for marketing, branding, sales, leadership development, knowledge management, and the like, then grab this article.  The author articulates a strategy and process for introducing and implementing story projects successfully.

 

I trust this article will help you move your corporate story programs forward!

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Who tells a story transfers tacit knowledge and creates new

Who tells a story transfers tacit knowledge and creates new | Just Story It | Scoop.it
From www.josebaldaia.com - May 30, 2012 10:17 PM

Some companies try to establish a knowledge management to promote the creation of new knowledge, and these efforts should seek to encompass also ways of dealing with the tacit knowledge. Storytelling can be one of these forms, not only of transferring knowledge but also create an environment that disrupts and also brings balance and relaxation.


I like that this article talks about storytelling and knowledge transfer, and that it mentions how sharing stories can also bring balance and relaxation. Yes!


The author discusses when knowledge transfer doesn't work and why storytelling does. Then he goes on to chat about how to best use stories for knowledge transfer.


Even better, the author poses several questions for us to ask when using stories in this way that is based on listening.  Lovely! I know you will enjoy this piece.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;

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Are you capturing employee stories and turning them into content? | Social Media | Blog | Holtz Communications + Technology

Are you capturing employee stories and turning them into content? | Social Media | Blog | Holtz Communications + Technology | Just Story It | Scoop.it
From holtz.com - October 1, 2011 6:21 PM

Here's a short post that gets you thinking about how knowledge moves through your organization via storytelling.  The author then advocates putting a process in place to capture employee stories.  Many of the comments left on the blog are helpful also.

 

Of course, the post brings into play the question of ethics -- who owns the employee's story, gaining permissions to share the story, etc.  I'll post my ethics guide to business storytelling next.

 

In the meantime, read the article and start getting ideas for highlighting employee stories and gaining a host of benefits.

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