John Sutter says all of us are geared to help, and the responses to the Boston bombings show that.
Karen Dietz's insight:
The Mister Rogers quote about 'look for the helpers' has gone viral in response to the bombings in Boston. But a missing piece of his message is not making the rounds.
I'm on the road now working with clients. Well, this morning in my hotel I was listening to CNN Headline News while cycling through emails. I perked up when they ran the video clip of Mister Rogers where he shares words of wisdom from his mom.
Yes, it is about helpers. But what all the other tweets and video clips show is only the beginning of the story. There is an even more important message that Mister Rogers conveys!!
I really like the clip shared here by CNN because it also talks about how the media can share more rounded stories. In the hunt for heroes (because we are slaves to the Hero's Journey), we often forget about sharing stories with the frame of 'community.' Telling the story of helpers and the individual stories of helpers helps us know and understand the power of community.
Should I tell you the end of the Mister Rogers quote/story?
Nope -- I won't spoil it for you. Watch the video -- it's short -- and get the powerful key message Mister Rogers wants to share with us all.
Wonderful and highly inspirational video. Reminds us all to strive for authentic and purposful communication. So chose your words wisely. They are extremely powerful.
Karen Dietz's insight:
I love this story shown in this video and tell it all the time in my biz story workshops and MBA classes. The story is particularly instructive for nonprofits. It is a terrific way to teach the power of a story -- along with what makes it work and why. I simply call it "The Poet's Story".
I never show the video however. I always tell it orally so we can also debrief the power of the oral and face-to-face storyteling experience.
There are several digital versions out there, and I think this is the best one.
Back Story to This Video
Now here is something about this story I bet you did not know:
It is based on a true story. This video version is set in Spain. The original story is from Paris in the 1950s and is told by the poet Jacques Prevért about an experience he had.
I originally heard the story from storyteller and fellow Folklorist Sunwolf, Ph.D., J.D., Associate Professor, at the Dept. of Communication & Visiting Professor, at the School of at Law Santa Clara University. Prevért told her the story and gave Sunwolf permission to use it. I asked Sunwolf for her permission to tell it a few years ago, which she graciously granted (gaining permissions for a story is important, as is keeping track of where it came from).
I think we owe a lot to both Sunwolf @WordWhispers and Prevért. Many thanks to both for allowing this story life and the opportunity to do its work in the world.
And thank you also to Kenneth Mikkelsen for suggesting I curate this!
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
Karen Dietz's insight:
Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world.
And there are some business lessons here to boot.
Ads you say? My business doesn't do ads!Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling.
So go have fun exploring what works in these ads here and working with the ideas you get!
Can you share a digital story and have it go viral?
Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics.
I took a brief look at the app and played with it a bit. And I think it is really cool.
I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat.
And I got a total kick out of the (Welcome to) The Motherhood video!
Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral!
Ethan Allen Global, Inc., is one of the largest furniture manufacturing companies in the United States, with almost 300 stores and revenue of over $700 million. Founded in 1932 by brothers-in-law Nathan S.
Karen Dietz's insight:
Now here is an intrepid author, Marian Calabro, who takes on furniture maker Ethan Allen by rating their website "About" page.
The company's grade? A big fat "D". Why? No stories! And a video that holds you hostage. Yikes!
Periodically we need blog posts like this because there is nothing more illustrative of what NOT to do than a review like this.
So go read why Ethan Allen received such a poor grade and make sure you are not doing the same. And also use the article for ideas on how to fix/upgrade your current website using stories.
"So, how do you tell a story in the digital age that stands out, captures people’s attention and gets them to act, engage with your institution? My favourite story for quite some time now and one I’ve been showing in workshops around the world is the story of the Troy public library."
Ok -- the author here isn't writing anything revolutionary. So you can skim the text. But watch the 2.5 minute video! It's the reason I selected this piece.
The video is brilliant -- and a perfect example of how story triggers can make a difference in social causes and social cause marketing.
The video is about a library. It is controversial. Now I am a big fan of libraries so I was rooting for it (my personal bias). And the video itself is a really good example of a digital story.
I say 'story triggers' because the library used story elements and metaphors that sparked stories within the viewer's/reader's brains. The library did not actually tell a full-blown story yet the public reaction was immediate and powerful.
In the run up to TEDxEaling 2012, we will be sharing the very best TED talks on story, creativity and imagination. Updated three times a week.
I've curated earlier that this TED-X event devoted to storytelling was happening and wishing I could go. In marketing the event, the organizers have put together this list of the best of TED videos related to storytelling.
Some I've curated here, some are new to me (oh goody! new stuff to explore!). What's missing are the videos by Brene Brown, Bobette Buster, Jane McGonigal, and Amy O'Leary that are part of the Just Story It collection. So add these to the list!
Enjoy exploring this list and if I find ones here that I like, I'll curate them too. And let me know which ones you like!
STANFORD GRADUATE SCHOOL OF BUSINESS — JD Schramm has a reassuring message for anyone – and that includes just about everyone, really – who frets over the (RT @ReadHeavily: From the Stanford School of Business: 8 Habits of Concise Storytelling That...
I've already brought the 1.5 hour video of JD Schramm delivering this excellent workshop on storytelling into the Just Story It scoops.
But if you are pressed for time, here's the synopsis of Schramm's work. I still recommend viewing the video yet this article will do in a pinch!
I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before.
I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick."
The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer.
It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements.
That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well.
Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.
Karen Dietz's insight:
This is a 1 hour video that is really great. Here Shari Caudron walks her audience through the process of finding a telling their personal business story. And it works. We get to experience the entire process so we can do it ourselves.
Shari tells great stories. She models storytelling. She models her process. She interacts with the audience, answers questions, and asks plenty in return to help people clarify their story.
Thanks Shari for teaching us lots! Watch the video so you can follow her process and tell your personal story. And watch the video to understand more about how to present storytelling and move people through a storytelling process successfully.
What an inspiring 2min+ video about art, storytelling, business and social change through the Tribeca Film Festival.
Listen to Ingrid Kopp, Director Digital Initiatives, from the Tribeca Film Institute talk about the exciting work they are doing with collaborative storytelling and the impact they are seeking on social issues.
Then check out the other videos for more inspiration. What a way to start the weekend!
Thanks Hans Hesteerbeek for originally curating this article for his curation "Stories--an experience for your audience"!
Why do we ever stop playing and creating? With charm and humor, celebrated Korean author Young-ha Kim invokes the world's greatest artists to urge you to unleash your inner child -- the artist who wanted to play forever.
Karen Dietz's insight:
What a fab video! I love how author Young-ha Kim talks about the origin of storytelling in kids, what happens to our creativity, why storytelling and creativity are important as adults, and how to get unstuck if we think we are not artists.
Anyone who tells stories (and we all do) is an artist. Kim links arts, storytelling, and play into one natural activity that we all engage in.
I've always said that storytelling is deep play. And we know it is both an art form and a science. Kim talks about what happens when our artistic side is not given expression, and what to do about it.
Why did I curate this? Because the more we can understand the creative and artistic nature of storytelling -- and its link to creativity studies, performance art, personal development, and innovation -- the better our stories become and the more influence we can build.
The video is in Korean with English subtitles that go by pretty quick. So you will need to watch and pay attention here.
But it is a delightful, insightful, and inspiring video that I know you will love.
Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.
Karen Dietz's insight:
This Google+ video is 1 hour and 13 minutes long and it does have some really good material.
I watched it while working on my emails and enjoyed many of the points being made here.
The video has Brian Clar, Doug Pray, and John Jacobsen talking about branding, storytelling, and business. They do definitely come from the new media/TV/Hollywood mold yet I definitely appreciated their comments on storytelling as an art/craft that takes time to develop, authenticity, and what branding really is and its connection to storytelling.
So carve out some time to listen this weekend, or do what I did and multi-task (it is easy to follow along).
These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.
I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video:http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu
And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.
The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!
Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!
Amy O'Leary, a news editor and multimedia producer for The New York Times, presents the final keynote address of the Narrative Arc conference. Her presentation, "Beyond the 'Like' Button: Digitally Addictive Storytelling and the Brain," discusses the brain and its relationship to immediate news.
This is an amazing video that falls into the category of "making us smarter" about our work.
I am still digesting this presentation, which is about an hour long. But I'm fascinated by it -- and it explains so much about how/why social media and storytelling works so well together. And what is missing when the two don't work.
In my book, the more we know the mechanics of how/why social media and storytelling works, the more command we have of our tools, and the greater success we can have.
So if you want to know why "like" buttons work and how to integrate storytelling into social media for outstanding results, then run -- don't walk -- to view this video!
Then for another interesting and fascinating twist, check out the next article on "The Universal Language of Story."The 2 videos together are a double whammy of "ah-hah's" and inspiration.
Run, don't walk to watch this incredibly inspiring video about what we are all searching for in our storytelling.
Even though Bobette Buster is speaking about the entertainment industry, her words are incredibly important to anyone who is crafting and sharing their business stories.
Bobette talks about the most powerful stories (and this applies to our biz stories) being ones showing transformation, becoming fully alive, and offering hope. When we think about stories in marketing/branding we often forget these fundamentals. The majority of 'business story' videos I watch these days totally miss these themes and end up being more like digital brochures than real compelling stories that build a growing cadre of loyal customers.
But think about this for businesses: a founding story of an organization is often about being faced with a challenge and overcoming it -- that is showing transformation and offering hope to others.
Business stories about people (customers/staff) and the obstacles they've overcome + the results produced offer the same messages.
I could go on and on. It's better to just watch the 15 minute video. Bobette talked 2 years ago at the Storytelling in Organization's Special Interest Group (SIO SIG) and was masterful. The book "The Uses of Enchantment" she cites was a textbook in my PhD program. I'm currently reading "Inside Story: The Power of the Transformative Arc" and it dovetails nicely with Bobette's talk. I hope you get inspired and lots of ideas by watching this.