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Storytelling: why most content marketing plans fail

Storytelling: why most content marketing plans fail | Just Story It | Scoop.it
From econsultancy.com - October 20, 2012 9:17 AM

"What good is having a content marketing plan if it doesn't create leads and sales for you?"

What a good read this article is! It is not that long, yet it is packed with good insights about creating content for your website, ebooks, product/service descriptions, newsletters, etc. that is all based in storytelling.

One of my favorite tips from this author, Jeff Molander, is the one about creating content that generates a response. That's different from simply broadcasting a message. The author also talks about how to share customer experiences, and gives an example of creating content that creates confidence in your reader -- which generates more sales.

Enjoy this piece -- the author's points make perfect sense!

Oh, and don't forget to read the comments below the article -- lots of good lessons and discussion there!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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5 Ways to Weave Every Element of Your Nonprofit's Story onto Pinterest

5 Ways to Weave Every Element of Your Nonprofit's Story onto Pinterest | Just Story It | Scoop.it
From www.nonprofithub.org - May 21, 2012 9:27 AM
The only nonprofit marketing trend hotter than storytelling is visual storytelling. And the social media site Pinterest, a virtual bulletin board for interesting web pages and pictures, lends itself to visual storytelling techniques.


I like these ideas here! They will definitely get you thinking more about how to effectively use Pinterest for sharing your organization's story -- whether you are a nonprofit or for-profit enterprise.


Now if only Pineterest would let you group photos together within boards you could REALLY tell your stories better. I hope they add that functionality soon.


In the meantime, create your boards and start pinning! Then check out the Scoop.it material by my friends and colleagues Jan Gordon and Michele Smorgon called Pinterest Watch for all the tips and tricks for leveraging Pinterest in social media campaigns http://www.scoop.it/t/pinterest-watch 


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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Rescooped by Karen Dietz from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Pinterest is Great for All Types of Professionals - Here's Why

Pinterest is Great for All Types of Professionals - Here's Why | Just Story It | Scoop.it
From www.smallfirminnovation.com - January 12, 2012 11:47 AM

This piece was written by Carolyn Elefant for Smallfirminnovation and she has some very interesting suggestions for professionals and how they can take advantage of this exciting new site.

 

And review below was written by fellow curator Jan Gordon on her new Scoop.it curated content called Pinterest Watch. I've added this to the collection here because it looks like Pinterest is going to be a great visual storytelling tool.  I've already signed up for an invitation and can't wait to get started. 

 

Pinterest is definitely not going away anytime soon, I've been on here for a week and it's a whole new way connecting with people through points of interest by sharing topics that tell a story about your business. It's a wonderful way of interacting with them without being intrusive while observing who your customers and seeing how  you can might be of service to them.

 

Here are a few great tips that caught my attention:

 

Depending upon your practice focus, Pinterest can provide a similar source of content.

 

**For example, if you represent small business owners, you might create a board for low-cost office products.

 

**If you work with families with children with special needs, you could aggregate educational toys and products that might help overwhelmed parents alleviate stress.

 

**As you take a look around Pinterest, you’re sure to come up with ideas that work for you.

 

Curated by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://bit.ly/yze3vV]

 


Via janlgordon
Rowan Norrie's comment, January 13, 2012 6:45 AM
Looks interesting Karen. Have signed up, so see how it goes.
Karen Dietz's comment, January 13, 2012 11:07 AM
Yeah, can't wait to get started and share what I learn, along with my pinned pages. Stay tuned!
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