How to use two basic plots to define your business’ content strategy, while keeping the customer as the hero of the story.
I love this article! It puts anyone's content strategy into a fabulous storytelling context, and gives all of us a way to think about our websites from a narrative perspective.
The ideas here are very helpful and fun to play with. The author, Kat French, did a good job.
Using The Quest story format, you can easily share your customers stories.
Using The Boy Meets Girl format, you can evaluate your website and tell/share your biz stories much better.
The other blog post links at the end of the article look worthy of exploration also.
So go enjoy this delightful -- and helpful -- piece!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it