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Scooped by
Karen Dietz
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Tiger Schmittendorf shares childhood memories of the fire service and emphasizes the value and importance of storytelling as a means of helping firefighters recall and regain their passion for the job.
Kim Gaskins reports the results of a study entitled The future of storytelling: Immersion, integration, interactivity, impact that she and Neela Sakaria conducted for Latitude, a full-service international research consultancy. www.latd.com
Via Gregg Morris
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Scooped by
Karen Dietz
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Some companies try to establish a knowledge management to promote the creation of new knowledge, and these efforts should seek to encompass also ways of dealing with the tacit knowledge. Storytelling can be one of these forms, not only of transferring knowledge but also create an environment that disrupts and also brings balance and relaxation.
I like that this article talks about storytelling and knowledge transfer, and that it mentions how sharing stories can also bring balance and relaxation. Yes!
The author discusses when knowledge transfer doesn't work and why storytelling does. Then he goes on to chat about how to best use stories for knowledge transfer.
Even better, the author poses several questions for us to ask when using stories in this way that is based on listening. Lovely! I know you will enjoy this piece.
This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it ;
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jrevelos
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Part 1 of 4: First segment of 'The Narrative Spark: Leveraging the Instructional Power of Story', an encore presentation by Jon Revelos at the 2009 ISPI Performance Improvement Conference that discusses the how the proper use of Stories within instructional designs can help improve three of the key objectives of successful training - Comprehension, Retention, and Application.
Here's a 25 minute video about using stories/narratives in training and education. It's an excellent piece and here's how to use it in your business: - Mine the video for tips to make when giving presentations on the power of stories in business.
- Mine the video for tips on giving your own presentations in marketing, sales, and branding efforts.
- Mine the video for tips on using stories to transmit knowledge, values and wisdom in workshops, trainings, and learning activities.
This is another great example of different appliations for business storytelling.
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Scooped by
Karen Dietz
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Wait wait -- this does apply to business! Do you ever have to instruct customers in the use of your product or how to use your service? Transfer knowledge about your product/service in any way? If you do, then this article applies to you. I like how the author gets us thinking about yet another application for business storytelling -- any educating we need to do with our customers, vendors, suppliers, etc. There's good content about why telling stories in these situations is important, how to write a good story, and then gives ideas about moving that story into 5 different types of media.
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Scooped by
Karen Dietz
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In this article the author is writing about the power of storytelling for transfering knowledge. He writes eloquently about the need for us all to tell stories to connect with and inspire others, and to share our hopes and dreams. Isn't that what we all want to do in our businesses, no matter how big or small? I love his point that storytelling is the business unifier of different activities. It's the grease that keeps all the parts (marketing/branding, customer service, order fulfillment, stakeholder relationships, teamwork, collaboration, leadership, etc.) moving together. Enjoy the article. And if you want to watch a very moving video, click on the Silence of Love link at the bottom of the blog post.
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Scooped by
Karen Dietz
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A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.
Why Include Scenarios?
I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.
The author has a terrific diagram in the article about creating scenarios along with lots of great links.
Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!
Thanks @IdeaLearningGroup for sending me this link :)
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Scooped by
Karen Dietz
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A story provides context; it transports the listener to a different place. Instead of discussing the facts about a topic, a story can transport a learner into an environment where those facts are actually being applied. Stories give meaning and context to what otherwise might just be information.
Whether you are an entreprenuer, business owner, or senior executive, you are constantly educating your clients/customers and staff.
Almost every single business I work with we end up working on using stories to educate staff about best practices and change, and/or using stories to educate consumers/clients on how to best use their products or services. This is always the crux of the matter -- the whole reason for our working together.
CEO should stand for 'Chief Educating Officer.'
If we use the lense of 'education' and 'learning' to view our business activities, the case for storytelling becomes obvious -- because using stories to transfer knowledge and wisdom is the best tool avaible.
I like this article because it helps connect the dots between learning and storytelling in ways that allow us to take business stories out of the training room. Especially when the author makes the point that "There are lots of ways to incorporate storytelling into learning, and it’s not always ‘telling a story’. Many times, the stories we need for those activities are available from the learners [customers, clients, staff] themselves."
When we shift our thinking about our businss function being one of education and learning, you open up a world of possibilities for biz storytelling.
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Scooped by
Karen Dietz
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I’m always looking to connect our course content to my workplace, and in this case, narrative learning has a direct connection to not only adult learning but also to organisations themselves.
What a great article pointing out the relationship between learning, storytelling, wisdom, experience, organizations and leadership, all wrapped up together.
I also like how the author cites research to support his points -- so it is well-supported opinion he's giving us. For those of us working in organiztions, being able to share research on storytelling is so helpful when talking with skeptics!
For example: "There are a number of other reasons that storytelling is important to adult learning—cultural being one example—but it all comes down to the observation that Jonassen and Hernandez-Serrano made in 2002 that narrative learning is “the oldest and most natural form of sense making,” (as cited in Merriam, Caffarella & Baumgartner, 2007, p. 208)."
I also like how the author talks about corporate mythologies, the dark side of those mythologies, and and the link between stories and leadership.
Read the article for great insights! At the end the author includes a link to a Storify 'story'. Well, it's not a story, but you be the judge :)
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Scooped by
Karen Dietz
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Here's a short post that gets you thinking about how knowledge moves through your organization via storytelling. The author then advocates putting a process in place to capture employee stories. Many of the comments left on the blog are helpful also. Of course, the post brings into play the question of ethics -- who owns the employee's story, gaining permissions to share the story, etc. I'll post my ethics guide to business storytelling next. In the meantime, read the article and start getting ideas for highlighting employee stories and gaining a host of benefits.
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Scooped by
Karen Dietz
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Storytelling isn't just for old folks and kids. It can help you move forward in your career - both by showing what you've accomplished and by persuading employees to trust you. In business we are either marketing ourselves or transfering knowledge to others. The best vehicle for either is storytelling. This article is about both using stories to advance your career, and also about organizations using stories to teach and train others. Plus it includes some good basic tips for getting started in storytelling. Even better, the article features friends and colleagues Annette Simmons and Katherine Hansen who are sharing their thoughts on business storytelling.
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