Just Story It! Biz Storytelling
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Data-Driven Brand Storytelling: 6 Steps to A Credible Story

Data-Driven Brand Storytelling: 6 Steps to A Credible Story | Just Story It! Biz Storytelling | Scoop.it
Credible stories are rooted in data, and your opinions add perspective. Develop more credible stories with these 6 steps for data-driven brand storytelling.


Got data? Need a story?

Got a story? Need data?


Then these 6 steps will help shape your data into a story -- or bring data into your story.


Marrying data and storytelling to make your point is sometimes tricky to do. What I really like about this post is that its first tip is all about figuring out what question(s) are top most in the minds of your audience -- because that is the first step in figuring out how to take your data and shape it into a story OR determine which data you need to help your story along.


The other 5 points are also really good: where to find data if you need it, how to vet and filter the data, choosing how to share the data visually, how to weave the story and data together, and then most importantly -- receiving feedback before you publicly share it.


Go read this article. I think you will find it very helpful!


Many thanks to Giuseppe Mauriello for sending me this article to review :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I'm the author of the bestselling book Business Storytelling For Dummies (with Lori Silverman) and an original in the field of business storytelling. Based on my 20+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

I'm now joined by other top business story professionals in the field who are also curating on this site: Jim Signorelli, Madelyn Blair, Lianne Picot, and Kathy Klotz-Guest.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

 

How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, and to sign up for my newsletter to receive your free "What The Heck Is A Story?!" guide. Don't forget to connect with me on Twitter, Facebook, and LinkedIn, too. See you around the storytelling 'hood.

 

Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Storytelling, Neuroscience, And The Future

Storytelling, Neuroscience, And The Future | Just Story It! Biz Storytelling | Scoop.it
Our collective story is what makes sense of what we perceive.
Karen Dietz's insight:

There is a lot out there on the neuroscience of storytelling. Here's another terrific article that share more about the topic. What I particularly like is the author's discussion of the future of storytelling based on our current addiction to screen time, and some of the opportunities virtual reality storytelling bring.

 

It's an interesting read. What do you think of the narrative future proposed?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Leader Storytelling: The Pivotal Stories You Should Be Able to Tell

Leader Storytelling: The Pivotal Stories You Should Be Able to Tell | Just Story It! Biz Storytelling | Scoop.it
Since starting his career as a U.S. Marine, Don Faul has led operations at Facebook, Pinterest and now Athos. Here are the stories he tells to rally big teams to do their best work.
Karen Dietz's insight:

This article is long -- but both good. The author interviews Facebook VP of Online Operations, Dan Faul where Faul expresses his conviction about the necessity  of great storytelling for leaders.

 

Not only does this article talk about what makes a great story, but it actually discusses 3 pivotal stories every leader needs to tell -- including a personal failure story.

 

Faul makes lots of great points, and shares both the why and the how storytelling has made such a huge difference for him. Right on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The problem with Melania's speech goes deeper than plagiarism | Story Lab

The problem with Melania's speech goes deeper than plagiarism | Story Lab | Just Story It! Biz Storytelling | Scoop.it
Did she or didn’t she?  Only her speechwriter knows for sure. As the pundits volley back and forth about who, or if anyone is at fault for Melania’s alleged plagiarism, we are being distracted from another problem that continues to go unnoticed. I looked forward to this speech, not just because I really don’t know … Continue reading The problem with Melania’s speech goes deeper than plagiarism
Jim Signorelli,Story-Lab's insight:

As the pundits argue about whether or not Melania Trump plagiarized Michelle Obama, they are overlooking the opportunity she missed to help us understand Trump's story. 

 

 

Jim Signroelli is the CE0/Founder of Story-Lab and conducts storytelling for business workshops across the country.  Visit his website at www.story-lab.net 

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Rediscovering Their Founders’ Story: How Dell, HP + Apple Did It

Rediscovering Their Founders’ Story: How Dell, HP + Apple Did It | Just Story It! Biz Storytelling | Scoop.it
And why your company should do it too.
Karen Dietz's insight:

Your Founding or Origin Story is a key element in sustaining your company culture through time. Here's a terrific post about how Dell, HP and Apple lost their way, then regained it by rediscovering their Founding Story.

 

A lot has been written lately about the importance of preserving the Founder's Mentality. There are some valid points made about this. The caveat is that sometimes the Founder's Mentality also remains a death grip on a company. See the book The Pursuit Of Prime for more info on that.

 

In any event, keeping your Founding or Origin story alive and fresh is a significant part of business storytelling. The examples shared in this post explain why.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Wow Illusions! 21 Mind-Bending Urban Works of Art

Wow Illusions! 21 Mind-Bending Urban Works of Art | Just Story It! Biz Storytelling | Scoop.it
Optical illusion art brings a bit of magic to the streets, using paint, paste-ups or photographic tiles to transform urban surfaces into massive sinkholes, bizarre portals and mysterious doors offe…
Karen Dietz's insight:

OK, it's Friday and this is just for fun. I ran across this post with all of these urban works of art that are illusions. All I could say was, "Wow!" Now I want to go visit them all.

 

Have fun with these mind-benders and have a great weekend.

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Your Signature Story: Why + How To

Your Signature Story: Why + How To | Just Story It! Biz Storytelling | Scoop.it
Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Karen Dietz's insight:

This is a great post about how to connect the dots in your career journey so you have a signature story to tell about yourself. The author also discusses why this story is so important for anyone in business -- whether you work for a company or have your own.

 

What I particularly like is that the author, Karen Tiber Leland, shares a story of working with a client to find her signature story. This alone shows us how to think about our crafting our own story.

 

You should get some solid ideas from this article to help you craft your own signature story. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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4 Types Of Creativity That Storytelling Helps

4 Types Of Creativity That Storytelling Helps | Just Story It! Biz Storytelling | Scoop.it
These are the cognitive, psychological processes that lead to breakthrough ideas.
Karen Dietz's insight:

What a great post explaining 4 different types of creativity. In and of itself, this is cool to know and explore.

 

But what I like even better is that when I read each type, I could see how storytelling builds capacity in each of the 4. How? By retelling/re-shaping your stories using each of the 4 methods:

 

  1. Recombine elements of your familiar story then go take a walk to generate new insights and ideas.
  2. Experiment telling your story, not knowing what the end will be when you start. This is a great way to be surprised while also generating new insights and ideas.
  3. Comfortable telling your story? Then choose a different structure or plot form and see how everything -- including you -- transforms.
  4. Have a team co-create a story that's connected to their work. 

 

I call all of this Story Play. Read more to learn about the 4 methods. Then go play with a story to see what happens!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Garrison Keillor: How His Storytelling United America

Garrison Keillor: How His Storytelling United America | Just Story It! Biz Storytelling | Scoop.it
The host of A Prairie Home Companion used storytelling to bridge the gap between red and blue states.
Karen Dietz's insight:

Last Saturday on the July 4th weekend, Garrison Keillor signed off of hosting his long running show Prairie Home Companion. This post talks about the influence Keillor's storytelling had on America and the knack he had for uniting so many disparate people and points of view.

 

Keillor always insisted he was not a storyteller, to the amusement of most storytellers. Denying it doesn't make it so. He is a masterful storyteller. I know I'll miss him, and look forward to listening to lots of reruns.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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 How to Start Your  Presentation With A Meaningful Story | Story Lab

 How to Start Your  Presentation With A Meaningful Story | Story Lab | Just Story It! Biz Storytelling | Scoop.it
Jim Signorelli,Story-Lab's insight:

 A common mistake made during sales presentations is to lead off with facts. However,  facts alone will never generate the emotional connection that is needed in order to engage , influence and motivate an audience.  Read here about three steps that need to be taken in order to lead with a meaningful story. 

 

 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

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Nothing Beats A Good Fact Better Than A Great Story | Story Lab

Nothing Beats A Good Fact Better Than A Great Story | Story Lab | Just Story It! Biz Storytelling | Scoop.it

Especially in business settings, our tendency is to use relevant facts, case histories and sensible reasons to assert our points. But since we have been taught to believe that emotions have no place in business presentations, we ignore them. Yet, try as we might, humans are not able to achieve 100% objectivity. Feelings that result from our vantage points are always present. Moreover, they can powerfully mediate even the most logical presentations.

Jim Signorelli,Story-Lab's insight:

Have you ever given a presentation that you thought was air-tight, yet ended up with no sale?  The reason could be what's referred to "The Flaw of Rationality."   

 

This article will show you what that is and how to counter it through storytelling. 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

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Jim Signorelli,Story-Lab's curator insight, July 2, 1:57 PM

Have you ever given a presentation that you thought was air-tight, yet ended up with no sale?  The reason could be what's referred to "The Flaw of Rationality."   

 

This article will show you what that is and how to counter it through storytelling. 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

 
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Storytelling And The Anthropology of Collective Joy

Storytelling And The Anthropology of Collective Joy | Just Story It! Biz Storytelling | Scoop.it
In these days of social, political, and ecological gloom, it's easy to become cynical. Everyday we are bombarded with news of racial prejudice
Karen Dietz's insight:

There's a long weekend coming up and for your reading pleasure I found this piece while perusing my anthropology feeds.

 

What I love about this post by anthropologist Paul Stoller is that he chose to discuss famous anthropologist Edith Turner and her work on narrative. In particular he focused on Turner's emphasis on narrative that generates collective joy.

 

Wow. Collective joy. What a concept. Particularly today when we are being pounded by narratives generating collective fear, angst, racism, and division.

 

Turner died in June and her final book was Communitas: The Anthropology of Collective Joy, which she published in 2011. As Stoller says, "Unlike most academic work, Edie Turner’s contributions to anthropology and to humanistic scholarship provide us a framework for thinking about well-being-in-the-world."

 

This isn't a long piece, but it is rich and feeds the soul. Read it and drink its insights.

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When You’ve Done a Little Bit of Everything, Here's How To Tell Your Career Story

When You’ve Done a Little Bit of Everything, Here's How To Tell Your Career Story | Just Story It! Biz Storytelling | Scoop.it
A decade ago, if you looked at my resume, it would just look like I’d thrown random job titles on a page. I’d done so many different things that it read more “can’t commit to a career” than “seasoned professional.”
Karen Dietz's insight:

You will have quite a number of different jobs in your career, so how do you begin to tell the story of your journey? Here's a post that will help you do just that!

 

There are 4 steps the author, Erica Foss, suggests. Focus on #2, IMHO. It will make it a lot easier. 

 

The only other piece I would add is make sure you never describe the position you held -- describe the results you produced instead. In other words, the ways your work, your talent, your expertise contributed to the bottom line in either savings or revenue generation. Yes, everything you've done has had that effect and your job is to track down those results so you can get that next gig.

 

Once you get those results down, figuring out #3 tons easier.

 

Going through this exercise will be invaluable to you. Never leave home without this story, whether you have a J.O.B or are flying solo.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Infographic: Storytelling Quotes from Great Authors

Infographic: Storytelling Quotes from Great Authors | Just Story It! Biz Storytelling | Scoop.it
Please enjoy this 'bonus content': An infographic which needs no curation, of 15 storytelling quotes by 15 great writers.
Karen Dietz's insight:

It's Friday and here's some inspiration for the weekend. I love quotes about storytelling, and I know a bunch of you do too. So here's the latest batch -- this one from great authors.

 

OK -- as you read it -- ignore all the misspellings. Yikes! Someone needs to fix this. Until then, grab these and enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Art Jones's curator insight, July 29, 5:14 PM

This post contains many interesting quotes as shared by 15 great writers. #storytelling

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Your Personal Story: 6 Prompts To Get You Started

Your Personal Story: 6 Prompts To Get You Started | Just Story It! Biz Storytelling | Scoop.it
Building your personal brand involves putting yourself out there, sharing your story with your target audience, in your unique way, with your unique voice.
Karen Dietz's insight:

When someone tells us to share our personal story, we end up with the question: About what?!

 

Well here's a post to get you started about a number of stories you could tell. What I like is that they are unusual story prompts -- but easy to come up with stories about. And they definitely do the job of helping us tell our personal story.

 

So dig into this post and start using these prompts to craft some of your personal stories to have at the ready.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Motivating Employees? Here’s What So Many Leaders Get So Wrong

Motivating Employees? Here’s What So Many Leaders Get So Wrong | Just Story It! Biz Storytelling | Scoop.it

"The tips and tricks we’re used to reading about are largely driven by extrinsic motivation, a desire to earn an award or avoid punishment. Run a marathon to lose weight; study for a good grade; put in extra hours at work for that end-of-year bonus, or so the thinking goes"

Karen Dietz's insight:

What a great piece about how to really tap into employees intrinsic (internal) motivation -- instead of the usual external motivators like prizes, bonuses, etc.

 

And what's the first step mentioned for leaders to master? Storytelling!

 

Read the article for more insights on tapping into people's internal motivations, why external motivators don't work and how we get stuck there, and then follow the 3 steps that includes storytelling to generate the results you really desire.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Separating Fiction From Facts in Data Storytelling

Separating Fiction From Facts in Data Storytelling | Just Story It! Biz Storytelling | Scoop.it
The field of data storytelling is still relatively new and uncharted, but it has become a hot topic in both analytics and business circles. As various people step forward to provide opinions on how to tell data stories, misinformation is creeping in which, if left unaddressed, could lead aspiring data storytellers astray. This article will separate the fiction from the facts to help more people understand what is required to tell powerful data stories.
Karen Dietz's insight:

Want to get better at data storytelling? Want to know more about what it is and how to do it? Then read this post!

 

Data storytelling is all the rage now. Given how many industries, companies, and businesses are drowning in big data, figuring out how to narrate the insights to be found is a big deal.

 

Yet lots of mistakes about how to tell a data story are being made. This is a terrific post that helps bring clarity to the entire field. It's a great read and you will come away enlightened. And hopefully better able to craft that data narrative. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The 11 Corporate Ads That Are The Best Storytelling

The 11 Corporate Ads That Are The Best Storytelling | Just Story It! Biz Storytelling | Scoop.it
Check out this list of awesome corporate storytelling examples to jumpstart your company's content marketing game.
Karen Dietz's insight:

And here's another fun post for Friday and the weekend. Granted, these are all terrific advertising examples of wonderful storytelling. As we know, there's so much more to business storytelling than just ads.

 

But well done ads that tell a story are fabulous to watch and take lessons from. Enjoy these top contenders.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Analyzing Deng Adut Short Film: The Neuroscience of Storytelling

Analyzing Deng Adut Short Film: The Neuroscience of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?
Karen Dietz's insight:

If you are into the neuroscience of storytelling, this post is for you. Peter Pynta of Neuro Insight shares his company's research on films from Cannes 2016 and which parts of stories get encoded into long term memory.

 

In this article they analyze a fab short film of a man called Deng Adut. The film is 1min. 30 sec. long. In real time you get to see how people's brains react to the film. Every time the graph goes above the top line, that piece of the film is getting stored into long term memory. So cool.

 

There are other links in the article about additional Neuro Insight research on storytelling and long term memory. The company's focus is only on applying their research to the advertising industry, but I think we can all learn from their results.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Art Jones's curator insight, July 13, 10:41 AM

We humans have been sharing stories since the beginning of time. We've always known that stories have a captivating way of calling people to take action. 

 

Today science provides us with proof of the power of story. This article dissects one short video and illustrates for us those scenes that evoke emotion and are stored into our long term memory and the parts we pass on.

 

 

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Interactive Storytelling: 10 Mind-Blowing Stories That Will Change the Way You See The World

Interactive Storytelling: 10 Mind-Blowing Stories That Will Change the Way You See The World | Just Story It! Biz Storytelling | Scoop.it
The best interactive stories, animated infographics and data visualizations now circling the Web and the storytelling techniques you can learn from them.
Karen Dietz's insight:

These 10 short interactive films are amazing. They are all unqiue, employing different methods for viewers to engage with the story.

 

My colleague Mark Goldman reminded me of this piece. I'd seen it earlier but not had the time to dig into it. I took the time today to do so, and am glad I did. I think you will be amazed also.

 

Enjoy the many ways stories can be told -- especially using different techniques and technologies. You don't need all these bells and whistles, but I bet you'll get ideas for ways you want to share some of your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Cathryn Wellner's curator insight, July 12, 11:29 AM
Good find, Karen Dietz! These videos are amazing and inspiring.
Minna Kilpeläinen's curator insight, July 17, 10:34 AM
Worth checking.
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The Power Of Storytelling From John Kotter

The Power Of Storytelling From John Kotter | Just Story It! Biz Storytelling | Scoop.it
There’s enough evidence today that the brain is hardwired for stories and by that I mean that they can easily slide into our minds with a bit of emotional punch that keeps them memorable and ‘sticky.’ If the story holds some basic lessons, then they have a chance of staying around over time and modifying what we do: changing actions, reinforcing behaviors, making us do what we do (or need to stop doing) with more confidence.
Karen Dietz's insight:

Here are 2 heavyweights talking about the power of storytelling: its stickiness, fables, Bruno Bettelheim, evolution and storytelling, and how storytelling can generate long lasting effects. 

 

John Kotter is Founder and Chairman of Kotter International and Professor of Leadership, Emeritus at Harvard Business School. In this post he's talking with his friend Michael McCaskey, author, photographer and former President of the Chicago Bears about the power of storytelling in personal and organizational life.

 

I had the privilege of being certified by Kotter himself in his change management system. He's always been deeply involved in stories, using them in his work.

 

This is a nice, easy read -- perfect for a Friday. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Your Hidden Stories: Ways To Increase Your Brand Value

Your Hidden Stories: Ways To Increase Your Brand Value | Just Story It! Biz Storytelling | Scoop.it
Leading organizations are embracing history as a means of defining (or in some cases, redefining) their brand.
Karen Dietz's insight:

This is a great article because it goes in depth into why Origin stories matter in business. The author, Kevin Kruse, discusses the power of collective consciousness, reputational claims, and other points to illustrate for us how to think about and work with your Origin story. 

 

Bruce Weindruch has even written an entire book on the topic of Origin stories, which Kruse is reporting on. This post is perfect for any size or type of business -- new or old.

 

PS -- I have no connection to the book mentioned here.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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A great example of stories at work!  

A great example of stories at work!   | Just Story It! Biz Storytelling | Scoop.it

You won't be able to see this video by clipping above.  Rather, go to http://mikerowe.com/2016/07/twihi-holidayedition/.  Here you will hear one of the best examples I've seen in a while of how to use storytelling  to make a point.  It's brilliant. The message is highly relevant too. 

 

 

 

Jim Signorelli is a business storytelling consultant/trainer and best-selling author on the subject of storytelling applied to business communication.  Visit Jim's website at www.story-lab.net to learn more about his practice. 

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Cathryn Wellner's curator insight, July 6, 11:46 AM
Good find from Karen Dietz!
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The Back Story: How the Star-Spangled Lyrics Were Born

The Back Story: How the Star-Spangled Lyrics Were Born | Just Story It! Biz Storytelling | Scoop.it
What was a lawyer like Francis Scott Key—who wrote the words to America's national anthem—doing watching a battle anyway?
Karen Dietz's insight:

In the US, most of us know that Francis Scott Key wrote the lyrics to our national anthem, the Star Spangled Banner, while watching the shelling of Ft. McHenry.

 

But did you know how Key got to be there in the first place? It's quite a story!

 

Enjoy and have a happy 4th of July holiday everyone!

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Russell Roberts's curator insight, July 3, 1:11 AM
Thanks to business marketing consultant Karen Dietz for this fascinating story of how Francis Scott Key created the words to "The Star Spangled Banner."  By the way, the melody is based on an old drinking song called "To Anacreon in Heaven."  Just part of our often strange American history.
Ken Feltman's curator insight, July 3, 8:52 AM
O say did you know?
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The 1 Underlying Issue With All Story Structure Models: Bullshit

The 1 Underlying Issue With All Story Structure Models: Bullshit | Just Story It! Biz Storytelling | Scoop.it
Did you know that the incalculable number of stories in existence — which were created in every culture and in countless forms and styles — are all merely …
Karen Dietz's insight:

I use different story structures all the time in my own business. And I am keenly aware that they are a False God.

 

Structures can be a useful tool. But those who've mastered storytelling know that relying on structures to craft a story leads to a paint-by-numbers experience. Not good.

 

Here author of this post, Lincoln Michel, talks about the popular tendency to reduce story structures down to 1 model. For me it's even reducing them down to a simple 3 or 4 models. As Michel points out, none of these reductions actually help us.

 

Right on Michel! There's lots of insights in this article. Enjoy the read.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's comment, June 29, 4:34 PM
Thank you Karen. I always wrestle with this. Since the word is in the author's original title, there is something to preserving that instead of censoring it. Then you can decide on your own your view of the author. I appreciate the feedback though.
Karen Bowden's comment, June 29, 4:56 PM
It's funny. I was just talking to a young future writer this past weekend about this very topic. He and I are of the same opinion about profanity in many of today's online articles.
Karen Dietz's comment, June 29, 6:47 PM
Yes, it can be problematic. So often it's just for shock value, and nothing more. If it were my own article, I'd probably just say, "horse hockey" :)
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Intel's Storytelling: Narratives That Go Beyond Chips

Intel's Storytelling: Narratives That Go Beyond Chips | Just Story It! Biz Storytelling | Scoop.it
Intel’s internal advertising group and video and digital studio have produced a slew of original content that shows some incredible ways innovators are using its technology.
Karen Dietz's insight:

Trying to find really great articles on business storytelling these last 10 days has been like being in the desert without water. That's the main reason why I haven't been posting. Until today!

 

Here's a terrific piece on Intel's storytelling. They've been doing a masterful job of that lately, and the author, Rob Walker, takes us behind the scenes into how and why their storytelling is so effective.

 

What makes their storytelling work so well? It's because they are focusing on telling stories of experiences people have of their product. If they can do it with a product that remains invisible to most of us, you can do it too.

 

We all need good examples of companies, plus their insights, who are really excelling at storytelling in a land of mediocrity. Enjoy!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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