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Social Brand – How to Build Your Digital Camp Fire | TribalCafe

Social Brand – How to Build Your Digital Camp Fire | TribalCafe | Just Story It Biz Storytelling | Scoop.it
Why stories are important? In today's world people gather around the digital camp fires to tell their stories and to listen to others. I want to illustrate. ... So How Can Businesses Use This? Know Your Audience.
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Story as a path to transformative leadership & business success
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About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | Just Story It Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
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Stories to the rescue -- when complexity is beyond buyer's capacity to get it

Stories to the rescue -- when complexity is beyond buyer's capacity to get it | Just Story It Biz Storytelling | Scoop.it
Selling complexity beyond the customer’s capacity to understand
Karen Dietz's insight:

Michael Harris at Insight Demand recently wrote this blog post about the necessity of customer stories in the sales process -- plus when/how to do it..


The article is chock full of gems and important points about working with stories in sales. And hey folks -- we are all in sales (sell your project internally, nall a job interview, etc.).


Enjoy this post and learning new ways to make the sale.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want More Traffic? 5 Ways For High Impact Visual Storytelling

Want More Traffic? 5 Ways For High Impact Visual Storytelling | Just Story It Biz Storytelling | Scoop.it
Discover tips and tactics to help you create shareable images that will increase social media engagement and drive website traffic.
Karen Dietz's insight:

What a great post this is by Donna Moritz for Social Media Examiner. No doubt about it -- if you want more traffic, creating visuals that trigger a story in someone's mind or that tells a story outright is the way to go.


Moritz shares with us visual storytelling principles that get the job done. And she includes lots of examples which I love because we can actually see what she's talking about. Yeah! The examples alone will give you plenty of ideas for what to do.


And the principles are spot on: be consistent and quick, deliver on your audience's needs, use an obvious call to action, plus 2 more. This is a meaty article with tons of good points to make, so dig in.


Heads up: ads are not visual stories. Instructions for putting on makeup are not stories. Tips are not stories. But as long as any of these are structured and crafted as a problem and a resolution with a main character and a challenge to overcome, they can all be stories. Single photos and quotes can trigger a story in someone's mind: "What a beautiful lake. That reminds me of the time when we visited Crater Lake and I fell off the trail..." So pay attention and make sure you stay in the land of stories. Why? Even greater connection to your audience.


My only wish is that Moritz had shared tools to use to create visual stories. I recently wrote an article on this for Curatti that you can access here. It's a list of my favorite tools, or articles reviewing top tools. I'll also bring the Curatti article into this curation.


OK -- you've got lots to play with so have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Doing Content Marketing? Why Some Companies Will Never Win At It

Doing Content Marketing? Why Some Companies Will Never Win At It | Just Story It Biz Storytelling | Scoop.it
Successful content marketing requires a fundamental shift in thinking about how you communicate with consumers—and how your brand serves them.
Karen Dietz's insight:

This article is short and sweet but packs a punch. The author Ross Crooks explains quite clearly how an old school approach to content marketing will bring disaster. If you are using content as advertising and view the customer as a means to sell rather than an audience to attract, success is going to be elusive. Or not sustainable.


I like the tactics given here: be real, do good, give first then ask. Each point made has solid additional insights for you. And the examples shared are good too.


Of course, I'll add a fourth tactic: the way to get the first three done is to share your authentic stories. Please don't forget that. If you do, your content will be dry and boring and not produce the results you want.


Marketing and branding has been changing over the past few years from messaging (push technology) to storytelling (pull technology). It's not easy to make that shift. And as I review the kinds of stories businesses are sharing these days, it's hard to find examples of companies doing it well. 


So I will periodically keep curating articles like this one so we can all get our heads on straight about the new marketing landscape, and continue with better storytelling. Enjoy this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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After Watching 150 Hours of TED Talks: 3 Tips for Awesomeness

After Watching 150 Hours of TED Talks: 3 Tips for Awesomeness | Just Story It Biz Storytelling | Scoop.it
The most popular talks shared three common attributes.
Karen Dietz's insight:

Once again Carmine Gallo has written another great article on what to do to give a "WOW!" presentation.


As he says here, he watched 150 hours of TED videos and deduced the top 3 things speakers did for success.


This is a quick read, but well worth keeping around. Next time you give a presentation, include these 3 pieces and you can "Wow!" people too.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Just Story It Biz Storytelling | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]
Karen Dietz's insight:

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Got An Upcoming Online Presentation? 10 Tips for Greatness

Got An Upcoming Online Presentation? 10 Tips for Greatness | Just Story It Biz Storytelling | Scoop.it
Don't make rookie mistakes with your online presentation. Here are basic steps to ensure it's efficient and entertaining.
Karen Dietz's insight:

Giving a presentation with lots of stories in person is hard enough. Giving a presentation online is doubly hard. That's because for the most part you can't directly see or feel your audience. So learning how to tell your stories and master online presentations is critical these days.


I teach an online MBA course on business communication -- which makes me laugh to no end because it's a complete oxymoron. But we make it work. Is it optimal? No. Do people increase their skills? Absolutely. But it has taken me a lot of work to figure it out.


So here are 10 tips to help you. Like starting with the right tool. And how to encourage conversation. And setting clear action steps.


And I would also add -- don't forget to share your stories. It will keep people interested in what you are saying as you work with them online.


Here's to improved online presentations!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Your Story To Go Viral? Most Popular and Surprising Headline Words

Want Your Story To Go Viral? Most Popular and Surprising Headline Words | Just Story It Biz Storytelling | Scoop.it
There is no one way to create viral content, but with a bit of research, we can get a glimpse of how to write a great headline and what words to choose.
Karen Dietz's insight:

I curated this article because when we are creating and sharing our stories/content online, any help we can get to spread our ideas is welcome.


This article is all about the most popular words used in headlines that have gone viral -- and they are not what you might think. Good to know!


In the online world, crafting fabulous headlines for your stories is critically important. It's how you grab readers to want to know more.


So here is a incredibly helpful guide based on the latest research. Enjoy learning about these and turning your OK headlines into dynamite ones!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, April 16, 5:18 AM

Boas manchetes não garantem boas histórias, mas ajudam muito a localizá-las.

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Woman Befriends A Homeless Man In Brazil--Unexpected Outcome! An Inspiring Story

Woman Befriends A Homeless Man In Brazil--Unexpected Outcome! An Inspiring Story | Just Story It Biz Storytelling | Scoop.it
A Woman Befriends A Homeless Man In Brazil. No One Could Expect What Happens Next. Amazing.
Karen Dietz's insight:

It's Friday and time for some inspiration after a long week. I found this video and it's a wonderful story. With a surprise ending!


The video is only 4:30 minutes long. Enjoy and have a wonderful weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Sue Gould's curator insight, April 6, 9:07 PM
This story is so powerful, in that it can be and is relational to many people we all come in to contact with every day. The tears that resulted were from one of joy when I saw this man's spirit had not changed, in fact he was determined to allow his thoughts and views to be written and distributed to help others. Truly inspirational.
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What Are Insights? Business Story Secrets

An insight is NOT an observation - it explains why, 
rather than just observing that people do something. Is a new Point of View that’s immediately recogniza...
Karen Dietz's insight:

Here's a fabulous SlideShare program with a potent point about insights -- what they are, what they are not, and how cool they are. 


You may think you know what an insight is -- yet it's not what most of us think. This little piece of brilliance was put together by Antonis Kochellas from Ogilvy & Mather.


How does this relate to storytelling? Because understanding the insights you can gain from your personal and business stories -- and then leveraging those -- gives you access to a powerful force in the world. But only if you know and can recognize a true insight.


So go watch this slide presentation. Hopefully lightbulbs will turn on for you and your mastery of business storytelling will increase.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Ways To Have Great Conversations Full of Stories

5 Ways To Have Great Conversations Full of Stories | Just Story It Biz Storytelling | Scoop.it
Is conversation a lost art? Here's how to bring it back--from placing yourself in the right environment to listening the right way.
Karen Dietz's insight:

If you want to live a richer personal life, and if you want relationships with customers that are long lasting, then mastering how to have great conversations is the key.


Lots happens in conversations -- and storytelling is one of them. Of course conversations give us opportunities to tell our stories. But even better -- they are terrific vehicles for listening for stories. In fact, what happens in conversations is swapping stories back and forth as we share them. By swapping stories we deepen our relationships and have more fruitful and meaning interactions. It's how we win friends and influence others (and get influenced ourselves!).


So here's a terrific and quick article about 5 ways to set great conversations in motion. It's a handy cheat sheet to keep handy or memorize.


Here's hoping you have fabulous conversations this weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Theophilus's curator insight, March 29, 1:19 AM

These insights are quite transferable to education - maybe that is where it should start. Too little emphasis is placed on listening skills when it comes to great conversations. Mortimer Jerome Adler wrote an amazing book many years ago called, "How to Listen, How to Speak". With his focus on civil dialogue, it could be a handy supplement to the insights from this article.


David Hain's curator insight, March 29, 1:34 AM

Have a conversation filled weekend!

Susan Burnell's curator insight, March 31, 8:57 AM

Storytelling connects us with our audiences in memorable ways.

 

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FREE for 48 hrs --Believe Me: A Storytelling Manifesto for Change-Makers and Innovators eBook

Believe Me: A Storytelling Manifesto for Change-Makers and Innovators - Kindle edition by Michael Margolis. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Believe Me: A Storytelling Manifesto for Change-Makers and Innovators.
Karen Dietz's insight:

My colleague Michael Margolis of Get Storied wrote a wildly popular e-book book on storytelling. It's fabulous.


Now there is an updated version that is available for free (Kindle edition) for the next 48 hours.


The book is very inspiring and loaded with fab material about storytelling that you can apply to your personal life and to work.


So go grab yours by following the link above. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Most Organizations Don’t Know Their Customers: No Stories

Why Most Organizations Don’t Know Their Customers: No Stories | Just Story It Biz Storytelling | Scoop.it
It's difficult to say when and where the concept of
Karen Dietz's insight:

Work has been a whirlwind lately and yet I have many great articles to share with you in the coming days.


This one I particularly like -- even though it doesn't directly mention story. The reason I like it is because when the author, Karen Martin, suggests using qualitative methods for knowing your customers -- that means evoking and gathering stories. 


Oh sure, you could just conduct some interviews that will get you some opinions. But what you really want to do is evoke and collect stories from customers.


You evoke stories by asking customers, "Tell me about a time when ..." Lori Silverman and I wrote a chapter on this in our new book Business Storytelling for Dummies.


Why? Because imbedded in those stories are their personal experiences of  your product/service plus their values, world view, attitudes, and beliefs. Their stories are packed full of important information for you!


The reasons Karen offers for why companies don't know their customers is eye-opening. I know you will get lots of ah-hahs from this post, and some solid ideas of what you need to do.


Karen is a colleague and the author of the fabulous book Value Stream Mapping. So check it out :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, March 25, 4:18 PM

The headlines of @Karen Dietz scoop  "No Stories"

  • Getting to know one’s customers is best done in their environment, as they’re interfacing with an organization’s goods or services.
  • If organizations don’t want the unvarnished truth, they should stop wasting their customers’ time.
  • Only when Lego took the time and effort to truly get to know its customers did their business turn around.
  • If you want to get to know your customers and what they truly value, talking with them directly is the only way.
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Getting our Heads On Straight: Brand As Verb Principles (via stories)

80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the numb...
Karen Dietz's insight:

I'm heading to Portland, OR soon for a conference of PR and branding professionals and the theme is Story. As I'm thinking about the conference, I found this SlideShare program and thing it's really great -- because it's all about how to think better about branding and its link to customer experiences that then generate stories.


As I've pointed out before, story has impacted branding in huge ways. But it takes awhile for old mind-sets to fully make the change. Me included! So it's always helpful to have a few reminders around like this piece.


All the principles here can be actualized using stories. That's good news! And the examples shared here are good too.


Happy branding!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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4 Fab Storytelling Tips From Filmmaker Ken Burns

4 Fab Storytelling Tips From Filmmaker Ken Burns | Just Story It Biz Storytelling | Scoop.it
The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...
Karen Dietz's insight:

These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.


I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.


To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."


If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.


There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Verone Medley Travis's curator insight, April 18, 2:42 PM

Ken Burns is a visual story teller.

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Fab Visual Storytelling Tools for Going Viral

Fab Visual Storytelling Tools for Going Viral | Just Story It Biz Storytelling | Scoop.it
In my last article we talked all about visual storytelling — why it’s important for your business, how to think about it so it will work for you, and then I shared examples of companies doing visual storytelling really well — and being successful as a result. Yahoo! At the end, I promised that my …
Karen Dietz's insight:

Hi Folks -- visual storytelling is becoming more and more critical for driving traffic, gaining customers, and engaging fans.


So I went through this curation to find the best articles on visual storytelling tools. I put this together in an article I wrote last week for Curatti.com. Duh -- I'm finally sharing it with you (where does my mind go?)!


This is a terrific companion piece to the other article I curated this morning for you on 5 principles for visual storytelling that will make it more shareable. The principles and the tools are a winning combo.


Talk with us about your favorite tools and don't forget to add a link to a visual story piece you want to share (place in comments). Thanks!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, April 17, 9:21 AM

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massimo scalzo's curator insight, April 18, 5:37 AM

Very Useful Tools !!! - Storytelling helps you going Viral. This is How To Make Your Stories Come Alive - Have a Look !

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Seeds of Powerful Stories: 30 Powerful Quotes on Failure

Seeds of Powerful Stories: 30 Powerful Quotes on Failure | Just Story It Biz Storytelling | Scoop.it
Whether we like it or not, failure is a necessary stepping stone to building our dreams. Here are 30 quotes that will hopefully inspire you to look at failure differently.
Karen Dietz's insight:

What is one of the most powerful leadership/business stories you can share? Yep -- stories of failures, mistakes, and disasters.


Yet they rarely get told in our perfectionist society. Oh to admit we screwed up! Yet sharing stories of your failures humanizes you like no other story. On hearing a mistake story, every listener will say to themselves, "Whew, if he/she can admit to screwing up, so can I." or "Wow, it's not fatal if I make a mistake -- and I'll also learn something valuable in the process."


So take heart -- use these quotes to build your confidence and start sharing a few of your failure stories. They are a good shot in the arm. And thank you to author Ekaterina Walter for putting these quotes together to share with us all.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Abdou Sani Boukari's curator insight, April 16, 11:57 AM

The easiest thing to do is " to find fault with others". The most difficult is “give thanks always for all things.”

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Fast Food for the Mind: Stories or Tweets?

Fast Food for the Mind: Stories or Tweets? | Just Story It Biz Storytelling | Scoop.it
Through social media interactions via online venues like Facebook and Twitter, our society today is overrun in the same way with “fast food for the mind.” Just as our bodies can tolerate only so much unhealthy food, our minds equally have a certain cognitive bandwidth. But instead of spending our bandwidth on deeper thoughts, we often sacrifice it for the instant gratification and distraction of the mind offered by myriad online venues.
Karen Dietz's insight:

Here is a quick but powerful piece to get you thinking today. It's not a heavey message, it simply calls into question some of our social media habits, and helps put storytelling -- business and personal -- into a different light.


For many years in my work I've talke about the difference between junk food stories and healthful stories. The author, Souvik Choudhury makes the distinction here between fast food stories and wholesome stories. Love it love it.


Go read the article and figure out which ones you want to be telling most of the time (hey -- an occassional fast food story is fun too!).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Theophilus's curator insight, April 11, 5:37 AM

A necessary skill to have in this fast-paced world.

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Presentation Excellence -- How To Guide

Every one of us has a natural presenter type, and there are six of them: Storyteller, Counselor, Coach, Teacher, Producer, Inventor. If you can understand yo...
Karen Dietz's insight:

Today it's all about presentation skills! Here's a terrific SlideShare program that focuses less on slide layout, and zeroes in on all the strategic thinking you need to do BEFORE you even get to a slide.


Most people miss this. They have a presentation to give, gather some information, and then leap into PowerPoint. The result? Usually a boring presentation.


The advice here is all about the audience, the why, and the message. Starting from these points will result in a way better presentation. And of course, strategically telling stories in your presentation is a sure winner.


Take the advice here to heart and game on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Guillermo Pérez's curator insight, April 8, 8:43 PM

Claves importantes para hablar y exponer en público.

Johani Karonen's curator insight, April 9, 12:20 AM

Excellence through some self analysis and good advice!

Theophilus's curator insight, April 9, 6:53 AM

Some good insights shared here on the best options to employ when presenting. An amateur, it is said, when asked to speak, first thinks about what will be said, while a professional asks, "Who is my audience?".

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Steven Pinker + Rebecca Newberger Goldstein: Reason Or Empathy? - TED

Here's a TED first: an animated Socratic dialog! In a time when irrationality seems to rule both politics and culture, has reasoned thinking finally lost its...
Karen Dietz's insight:

What a great dialogue about the pluses and minuses of both reason and emotion/empathy.


You are probably asking yourself, "What in heaven's name does this have to do with business storytelling?!"


It has everything to do with it -- because in business we bow to the god of analytics and logic. And in marketing/branding we bow to the god of emotion. But in our business storytelling we need a dose of both.


Working with storytelling is not just about learning the mechanics. It's also learning about how to think better about storytelling and what's behind it all. This TED video falls into the 'better thinking' category.


IMHO, understanding how we are easily led astray down either path of pure logic or pure emotion allows us to be more aware of both. Then we can learn to leverage them both well. It's all about working each side of the brain to build stronger more compelling stories.


This is an interesting video to watch that makes great points about humanity. It makes us smarter about being human. That ultimately makes us smarter about stories and can lead to better storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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3 Steps for Turning Bland-land Text Into Sparkling Stories

3 Steps for Turning Bland-land Text Into Sparkling Stories | Just Story It Biz Storytelling | Scoop.it
It may seem difficult to write content that's engaging and seductive, but it doesn't need to be. Here are three steps to turn boring sentences into sparkling content.
Karen Dietz's insight:

OK -- this recent post on Copyblogger never mentions storytelling, yet all the points the author makes directly relates to how to craft compelling stories when creating online content.


The article by author Henneke Duistermaat discusses removing 'corporate speak' from your writing, avoiding the passive voice, and to stop not using words that won't connect with your audience.


These are good reminders for all of us -- because it is very easy to fall into these traps.


Happy writing and storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carolyn Williams's curator insight, April 5, 4:16 AM

Sparkling!

eProAgi Anderson's curator insight, April 5, 6:31 AM

Truly an exceptional post that offers methods to engage your readers with story telling. If you have an old fashion HTML website, perhaps it's time to kick it up a notch with website a hosted Wordpress platform. The RPVM websites are designed to grab attention! 


To be effective, your website must be dynamic and have the ability to reach your audience. It becomes the conduit to relay information with search and share on social platforms. Take a sec to learn more about RPVM websites  be sure to see the RPVM Sample Sites!

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Capturing Wisdom With Storytelling

Capturing Wisdom With Storytelling | Just Story It Biz Storytelling | Scoop.it
Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.”  She made up the name as a hidden reminder of who she is and why she is here.  Learn more about Madelyn’s books: "Riding the Current" and "Essays in Two Voices".
Karen Dietz's insight:

Oh this is so cool! My good friend and biz story buddy Madelyn Blair is interviewed here by Annette Simmons (author of The Story Factor) where she talks about how to harvest our stories for wisdom. 


This is particularly important for leadership -- but also really for anyone in business who wants to maximize their work with business stories and being a compelling storyteller.


There are many qualities I love about Madelyn. She's brilliant and her book Riding the Current focuses on how we can stay up to speed in this age of information overload. In particular, she discusses how stories can help us continually engage with learning, and develop wisdom.


She talks about other topics in this interview, too -- like social media and its connection to storytelling. Plus she shares with everyone an activity any group can do to elevate mood, reveal core values, and find/transfer wisdom. Yeah!


Madelyn arrives tomorrow for a visit -- we're taking Bo Eason's storytelling workshop over the weekend, then heading to Los Angeles for meetings and a day-long get together of other biz story professionals. I can't wait to hang out with my buds, get inspired from sharing our work and progress, and be with everyone in person instead of via Skype.


OK -- enjoy this podcast. I know you will and thanks Annette for another great interview!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Your Resume/ Personal Brand: The Best And Worst Words To Use

Your Resume/ Personal Brand: The Best And Worst Words To Use | Just Story It Biz Storytelling | Scoop.it
One recent study showed that recruiters spend all of 6.25 seconds looking at a candidate’s résumé before deciding whether he or she is fit for a job. A new survey of 2,200 hiring managers and human resource staffers by jobs website CareerBuilder shows that your résumé may get a bit [...]
Karen Dietz's insight:

When you are telling your story it's important to use the right words. Here is a very quick article to keep handy on how to best tell your story on resumes and during job interviews.


You want the job, right? Then getting the correct language down is key. As is sharing your stories.


The main difference that I see between the 2 lists (words to avoid and words to leverage) is that the desirable words really focus on the results you helped produce. The first list is words that tend to describe the last job you had. Boring! 


When you share stories about the results you produced (money/time/effort saved or generated) using the words in the second list, interviewers perk up. Because that's what they want to hear. And that's how you stand out from the crowd.


ANYBODY in business can benefit from these distinctions. So print this list out and use it. Test them out to experience results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Linda Buckmaster's curator insight, March 31, 5:43 AM

Tips and buzz words on how to improve your CV.

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Creating New Stories: How Brands Can Achieve Real People Impact

Creating New Stories: How Brands Can Achieve Real People Impact | Just Story It Biz Storytelling | Scoop.it
Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?
Karen Dietz's insight:

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


The post by Sebastian Buck and Brian Hardwick for Fast Company discusses how marketing is changing. Telling a brand story is only the first step. What marketing and brand storytelling actually live a story they are setting in motion new stories to be told that can bring incredible change.


But everyone needs to get their heads wrapped around working differently in order to have new stories being told about a business. It's all about going for a co-created experience that makes a difference in the world.


The authors talk about how having a big shared goal + creativity + connectivity = a big impact.


It's a short article, but carries great insights for us about how storytelling is continuing to change marketing and branding (IMHO).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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In defence of liberal arts & stories: Judah Pollack at TEDxWhitehorse

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TED...
Karen Dietz's insight:

Ooooh, ooooh, ooooh -- here's another fabulous TED video on storytelling that is both awesome because of its content, and inspiring because of its message. Go Judah Pollack!


You won't want to miss watching this piece. Judah eloquently lays out the case for stories in business as a way to access and promote our humanity. And his sense of humor of fab.


Enjoy this video -- it's perfect to get you through the rest of the week!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Theophilus's curator insight, March 26, 1:44 AM

One of the most powerful cases for story, narrative that I have heard in a very long while. A true example of the recipient of the very benefits of story he preaches, Judah Pollack lays down the gauntlet to help us process life through story. Thanks Judah for mastering the degree of Awesomeness and showing me the possibilities within my own story - in 3D.

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Awesome Storytelling Quotes

Inspiring storytelling quotes from famous storytellers.
Karen Dietz's insight:

Happy Friday everyone! To get the weekend started off right, here's a SlideShare program a fellow storyteller Sherry Norfolk sent me that I hope you will enjoy. I know I did :)


I've seen some of these quotes before, and some are new. For sure I'm adding them to my stash of story quotes!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mervi Rauhala's comment, March 27, 12:57 PM
Thanks Karen! I bought your new book Business Strorytelling for Dummies as soon as it got out. Great work! I am actually writing my own book about business storytelling. Finland needs one in Finnish language.The interest here is kind of building. I hope by fall when the book is out, it is in the roof :)
Karen Dietz's comment, March 27, 1:34 PM
I am so excited for your Mervi! How wonderful about your book. And many thanks for grabbing mine :) Glad you like it. The more the merrier. Make sure I know when your book is out so I can buy my own copy and possibly do a review. Thanks!
Mervi Rauhala's comment, March 28, 12:04 AM
Karen, I'll be glad to tell you when the book is out but it might be tricky for you to read it since it will be only available in Finnish. Finland is quite a small nation. Only 5 million people and culturally we are quite original too. That is one reason why we wanted to write a book just for Finnish audience. Things that work in American or other cultures don't necessarily work here. More about my wonderfull and weird country: http://finland.fi/ :)