Here's a very simple story outline to help business owners share a story as a way to talk about their business. Great for networking meetings or introductions.
Join Scoop.it for Free
Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
Already have an account: Login
|
Scooped by Karen Dietz onto Just Story It |
No comment yet.
Sign up to comment
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
 Your new post is loading...
Scoop.it!
Mike Roper's a sucker for a good story. One afternoon, while sampling beers at his Uptown bar Hopleaf, he relayed how archaeologists in Turkey unearthed pottery buried for thousands of years,...
Karen Dietz's insight:
Wow -- what a great use of stories at Hopleaf bar in Chicago! This is one business who's doing storytelling right. Here in San Diego, CA we have a hot hot hot micro-brew industry winning all kinds of awards. Now they just need to follow Hopleaf's lead and connect their stories to their beers to boost sales even more. Hmmm...sounds like I need to take a wander down to my local pub Hamilton's (100 different brews available and counting) for a draft and to whisper in their ear :) For your business, how can you do the same as Hopleaf? This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
La Belle Page's curator insight,
May 19, 3:55 AM
Pour l'inspiration.... very interesting as ever, thanks Karen !
Karen Dietz's comment,
May 20, 9:07 PM
Glad you both found it inspiring, provocative, and fun to read!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
![Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Just Story It | Scoop.it](http://img.scoop.it/0seJh_XjUK_uIoz9w7DgQjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".
Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio
Karen Dietz's insight:
What a powerful infographic! If ever there were useful stats on how stories can generate results, this is it. But you say, "This is about content." Yes -- and what makes compelling content that generates results? Stories!! So think of this infographic as the handy data you need that demonstrates why 'content' and 'content marketing' is so critical these days. It's a shame the inforgraphic left out stories when illustrating what goes into content. Well, just imagine this as part of the diagram and it will paint a complete picture for you. The take away here? 1 -- share lots of content to increase your leads and grow your business. 2 -- make sure that content is all about sharing stories, regardless of the medium or format. This is your ticket to success! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Steven Mallach's curator insight,
May 15, 5:29 AM
This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.
This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.
Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.
They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).
Nuff said.
Randy Bauer's curator insight,
May 15, 4:07 PM
I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients. Infographics are a great outline, and this one provides much content. 
Kris DaCosta-Jamaica Tourist Board's curator insight,
May 17, 11:43 AM
90% of organizations use #Content Marketing....its not the future. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Listening Skills are essential in any interpersonal relationship and for all interpersonal communication. Learn about the 10 principles of listening and improve your commuication skills.
Karen Dietz's insight:
Saying we need to listen for customer needs is one thing, but how do you actually do that? This article gives us 10 tips for how to listen so we gain insight into customer and prospect needs. And also I like the chart about how much time we spend communicating and listening. It really shows how we in business need to listen more! Want to see better results in your business? Focus on listening.... This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/tjust-story-it 
malek's curator insight,
April 11, 7:11 PM
How to use "active listening" to make a conscious effort to hear and understand what customers are saying. 
Brian Yanish - MarketingHits.com's curator insight,
April 12, 12:24 AM
Good skills for both work and home. "If speaking is silver, then listening is gold." - Proverb
Karen Dietz's comment,
April 18, 2:56 PM
Thank you for the comments Malek & Brian! And I love the proverb your shared :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Get more tips from the world's best presenters: http://bit.ly/Z8Spem
Karen Dietz's insight:
I love this quick SlideShare program about what makes presentations rock that really packs a punch. All my smart, capable MBA students struggle with creating compelling persuasive presentations. All of my senior executives struggle with the same. So what would Steve Jobs do? How do you create a compelling presentation that brings results? As this SlideShare shows us, it is all about distilling your presentation down to its core essence -- and then sharing it as a story, with stories, and with strong visuals. But there is much more to this program than that message -- so take a few minutes to flip through it and dig into its contents. You will be glad you did. Wake up people's brains! Follow the rules given here. They work. Yet if we know what to do, why don't we do it? Because it takes time, as this program says. But think of it this way: can you affort NOT to invest the time when money and business and your reputation is on the table? Nope. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented
Karen Dietz's insight:
You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels. So what's going on? Why aren't you getting traction with your stories? Could be because you are doing one or more of these things in your story crafting. Either your story crafting needs work, your delivery needs work, or your story-to-context experience is mis-matched (right people, wrong story). When creating content and sharing your stories in blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:
What I really like about this article is that each of these is explained fully with great examples -- so you can really see and evaluate if your copy and stories are falling into any of these traps. This article is well worth reading (and it is easy to read, too). It is always invaluable to examine what NOT to do a the same time we are learning what TO do. And the posted comments add even more insights. http://www.copyblogger.com/bad-copywriting/ This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Matt McGuire's curator insight,
April 10, 11:38 AM
With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...
Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!' 
Mike Ellsworth's comment,
April 11, 11:18 AM
Yup, everyone slips into bad habits at some point . . .
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Marketers are supposed to be the experts on connecting emotionally with customers.
Karen Dietz's insight:
If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it. Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally. That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do. Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it. Have fun with this one -- I hope it gets your creative juices flowing! This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 
Tina Stock's curator insight,
March 27, 10:25 AM
Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally. Boffo! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
"I learned that no single story – or any piece of content marketing – works across the board, even for a select group of 400 sales people – let alone a market segment of 10,000 potential customers."
Karen Dietz's insight:
Author Tim Keelan of StoryQuest writes a great article here about ways for ANY business to think about its storytelling. Namely, that stories are universal, but no story is universal. That means creating really targeted stories. Keelan has lots of insights to share with us about this truism, and ways to get it done. If you want to be a sharper storyteller -- one who is able to grow their business through sharing stories -- then you will want to read this article and follow Keelan's advice! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
I asked Letitia to tell me about her work, which she does in the first part of the video. I then asked her to tell me a story about the difference Canine Colors has made to a client. She responded by telling me the story in the second part of the video. Notice the difference in the two presentations.
Karen Dietz's insight:
Story professional David Lee once again shows us before and after examples of how a story can really improve a business's ability to connect with customers/prospects that results in growth. And thanks to Letitia Fox of Canine Colors for being the guinea pig. David shares a video of Letitia talking about her business at a conference. It's very conceptual and what most business owners do. He then asks her for a story and everthing changes. Now remember -- as you watch these videos -- they are both spontaneous expressions. They are raw. Then David in his article points out additional improvements Letitia can make to share a more compelling story. I bet you'll get aditional ideas for what Letitia can do -- and how you can improve your own storytelling. Thanks David -- we all love these kinds of examples because they are so helpful. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
Sandi Cornez's comment,
March 18, 1:14 PM
Thanks for sharing Karen. Stories do make all the difference. They make the information come alive in that the listener can see themselves getting benefits. And in this case, the canines benefit too.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.
Karen Dietz's insight:
This is a quick but very useful article about what NOT to do when beginning a story. The post is geared toward creating sales copy -- on your website or promo materials. And here is what I love -- the author, Nick Usborne, explains why 'hooks' often don't work and gives an example. Then he shares an example of what does work. Beginning and ending a story are two areas where most people have trouble. Usborne helps us get started in our storytelling the right way. In the end he elevates story sharing from a simple transaction (let me hook you so I can sell you something) to relationship marketing/sales (let's get to know each other so you can evaluate whether my product/service is a good fit for you). Thanks Nick for these great insights and tips! This post was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Suzanne Izzard's comment,
March 17, 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment,
March 17, 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
http://www.anecdote.com/StorytellingForLeaders You can't get the benefits of storytelling without telling stories. So the first step is getting good at spott...
Karen Dietz's insight:
I love this 3 minute video from colleague Shawn Callahan -- because I often find my self in the same situation. Like Shawn, I can't tell you how many times I walk into an organization where they proudly show/tell me their stories -- and they are NOT stories!! Ay yi yi. Callahan explains in this video what a story is. Yeah! And if you want even more fine tuning, go grab the free download on my website that colleague Lori Silverman and I wrote that demonstrates what a story is -- and how it morphs into different forms like an anecdote, case study, news article, testimonial, etc. Here's the link: http://www.juststoryit.com/story-resources.htm The document is called "Narrative Forms". The first fundamental of storytelling is: know what a story it. Check out the quick video and don't make the mistake so many businesses make. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Leaders Online's curator insight,
March 13, 6:48 AM
Om je visie als leider goed over te kunnen brengen is een goede story belangrijk - on- en offline! Hier een paar handige tips om in de gaten te hebben of je het eigenlijk wel een verhaal is - of alleen een promotie-praatje... Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time.
Karen Dietz's insight:
While this article focuses on reading, think of all the biz stories you tell in your content creation across platforms -- blogs, websites, emails, articles, presentations, videos, digital stories, and the like. The results will be the same. And the research holds true for sharing stories in person, too. It is fascinating that the more a listener is engage in a story, the more empathy grows over time. People become more empathetic through storytelling. What's the take-away here for businesses? If you want emotional engagement and people feeling empathy towards you and your company, share stories.
Leaders need to know this when sharing stories about values, vision, change efforts, etc. Marketers need to know this for brand loyalty. Small businesses and entrepreneurs need to know this for relationship sales. This is a very short article with powerful points. Even better, there's a link to the original research so you can really get all the insights. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
March 2, 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment,
March 4, 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self.
Karen Dietz's insight:
Here is a way to start your weekend -- watching fabulous and inspiring ads that have had a positive impact on the world. And there are some business lessons here to boot. Ads you say? My business doesn't do ads! Well, there is still lots to learn here. Like writing down what made each ad effective and then thinking about how you bring that element into your business storytelling. So go have fun exploring what works in these ads here and working with the ideas you get! This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...
Karen Dietz's insight:
LOL -- love these 10 commandments to follow when creating/updating your About Page. Truly, About Pages are one of the most underutilized parts of a website. But your About Page is a fabulous place to share your story, chat about your products/services, and win more business. I also like how under each commandment in this post, questions are asked to help you figure out how to apply the commandment. Now then -- DON'T do what CorporateHistory.net has done on their own website:
Ay yi yi. It's a classic case of 'do what I say, not as I do.' Oops, credibility slips! Since their business is all about storytelling, I hope they make these fixes soon. There is one other Commandment I would offer: Thou shalt not attempt to write your About Page by yourself. It is just too hard to see the forest for the trees. Always get outside help, even if it is just friends and business colleagues giving you feedback and insights. Despite these modeling flaws, the list is good so keep it handy for easy reference. If you want more fab info on creating/updaing About Pages, just use the Filter tab near the top of the screen and click on 'aboutpages'. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Laurent Brixius's curator insight,
February 27, 3:16 PM
Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.
Karen Dietz's comment,
February 27, 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
Karen Dietz's insight:
Here is a terrific article about how Siemens incorporates storytelling as a core competence in both its marketing and internal corporate culture. It's a fascinating piece where Keith Ritchie from Siemens talks about why they use stories, how they use them, and how they think about them. There's even a discussion about ROI which is a nice twist on how to think of the ROI of stories. I have no idea who actually wrote the article, based on an interview with Ritchie, or I would thank them for putting together such a thorough piece. If you are curious about how larger organizations are using stories -- and how you might be able to do the same regardless of your size -- then check out this post. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 
gillkelley's curator insight,
May 13, 4:31 AM
Great explanation of 'storytelling' as a strategy or concept, as told to the Australian version of "Marketing'. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Karen Dietz's insight:
What a succinct piece this is showing the significance of story sharing to promote word of mouth marketing. Which we all love and desire. The author, Jon Thomas, gives us nice stats of results companies have experienced using stories. And I like his point that in the old advertising model, 2% conversion was the goal. Today it is 100% engagement, and that word of mouth marketing through storytelling is the way to get there. He then goes on to talk about how to create a brand narrative. That piece of the article is a bit more conceptual with less how-to tips. But what I do like is how he suggests sharing biz stories, and then gives examples. Near the end of the article Thomas discusses the leap companies need to take to really stimulate word of mouth marketing. It is part of offering an experience that people will share stories about. I like how that gets me thinking! The examples shared here are really good, and I know you will benefit from them. Yeah for word of mouth marketing! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Debbie Oveland's curator insight,
May 12, 9:58 AM
Storytelling is the most effective management of your niche, your brand, your life Please read. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
What's actually going on in the brain when it processes language? And if words affect the mind in different ways, are some more persuasive than others?
Karen Dietz's insight:
Stories are made up of words. So when we are sharing our business stories -- especially the ones we use in sales and marketing -- what words should we be using to generate the results we desire? If you are curious about that, then this article is for you. Written by Leo Widrich at LifeHacker, Widrich gives a terrific overview of how the brain handles different words. He then goes on to give advice on which words are more persuasive than others, and gives good examples too. I love his advice on how to ask questions, on removing 'is' from your language, and avoiding adjectives. The only suggestion he makes that I disagree with is talking no longer than 30 seconds in a given conversation. Huh?? Doesn't ring true. And I don't think you will come across as authentic if you stick to this rule. Seems silly. If the human brain can only take in 30 seconds of input, we are all toast. And it's unbelievable. So ignore this section. Other than that, there is really good information here than can help you! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Victoria Garcia, www.Marketing-Impressions.com's curator insight,
April 13, 2:04 PM
Public speaking is persuading, after all. Vic
Victoria Garcia, www.Marketing-Impressions.com's comment,
April 13, 2:09 PM
Wow! What an interesting post. I learned long ago as a probation officer in Texas, I could send someone to prison on the same set of facts depending on the language I used. This is one of the best articles I've ever read on the topic.
Karen Dietz's comment,
April 16, 12:38 PM
Thanks Vicki! I'm so glad you found it both powerful and helpful. Hope you are doing well :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Want to spice up your next corporate presentation? Take it from us, Make your next presentation Out Of This World! Download this Presentation for a Tweet here: Via Baiba Svenca
Karen Dietz's insight:
And here's another great SlideShare piece on creating fabulous compelling, influential presentations. There are tips here that compliment the SlideShare program I reviewed yesterday -- so go grab both. Now I will say I am not a fan of the story structure they use in this piece. It is too simplified and won't work very well. So ignore that and follow Nancy Duarte's structure that you can find here: http://blogs.hbr.org/cs/2012/10/structure_your_presentation_li.html Happy biz storytelling! And thank you Baiba Svenca for finding and sharing this piece :) 
Chantal Sim's curator insight,
May 20, 1:18 PM
As I always trying to make my presentation more remarkable than before, I think it is good tips for me and us. These are really nice to learn for your future presentation especially for those of who have presentation for this semester.
So if you are interested in making your presentation look fancy and effective, it will be worthy to see all the slides!
Chantal Sim's comment,
May 20, 1:20 PM
These are so valuable! Thank you for sharing this, appreciate so much that I can re-scoop.it!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Karen Dietz's insight:
Now here's a very creative post! Author Vince Robisch shows us how we can take one of our biz stories, cut it up, and send it out in a series of emails. Brilliant! This notion is not new, but I like how Robisch shows us how to partition the story into 3 parts that preserves the story arc. We now have an email series to send out. It's a fun article to read and I think it will get your creative juices going. Have story will travel! http://moderncopystudio.com/can-you-really-tell-your-brand-story-through-email/ This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
April 2, 10:24 AM
Thanks Brian and eProAgi! Glad you both got a lot out of it :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Karen Dietz's insight:
What another great post from Rohit Bhargava. You've gathered your stories, spent time crafting them, practiced them time and again, and then when you tell it to a customer or prospect, you bomb. Arrggghhh!! How frustrating! So what's a biz storyteller to do? Read Bhargava's post and his 'Do Not Do This' list! I chuckled when I read the 2 pieces of advice he finds people usually receive:
LOL -- neither one of these will work! Find out where you are making your mistakes -- and go fix them. Thanks Rohit for putting this insightful article together! This review was written by Karen Dietz for her curated content on busines storytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
In “Storytelling in Web Design,” I explained the three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story. Via Gregg Morris
Karen Dietz's insight:
Thanks to fellow curator Gregg Morris for finding and sharing this post! Bringing storytelling into web design is challenging. I like this post because it identifies 3 elements of stories that we can bring into web design -- character, setting, and action -- and then gives us examples demonstrating these. What I really like is that for each website, all the elements are identified. It started giving me plenty of ideas for 'storifying' websites. I hope you get lots of ideas, too. This review was written by Karen Dietz for her curated content on busines storyelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
If you’ve spent any time at all recently reading PR and marketing blogs, you know that storytelling is a top trend, and for good reason. Building storytelling into the communications mix delivers ...
Karen Dietz's insight:
Aaaarrrgghhhh!! See me running down the corridor screaming. I can't believe that this kind of material about storytelling is being shared -- and at SXSW no less. I love John Hagel and his wriitings on biz storytelling. Gotta say though, I'm disappointed with this latest twist. Now I will say, I don't know exactly what Hagel said at the conference, and the article is someone reporting on/interpreting what he said. According to this author, Sarah Skerik who was reporting on Hagel's presenation at SXSW, stories are out, narratives are in. Sounds like a marketing ploy to me. Why? Because Hagel is saying that stories are not participatory, that they are told to the reader from the vantage point of the teller. Then the reader moves on to other things. Whoa -- stop the trains! This perpetuates the myth that storytelling all about 'telling'. Story dynamics demonstrates over and over again that all stories are participatory. The medium determines the degree of participation. Writing is engaging -- just less so than oral storytelling. No one simply reads a story passively. A story is being created in the hearts and minds of the reader -- especially if it is a compelling one. Any experienced well trained storyteller -- in business or otherwise -- knows that telling is only half the equation. Listening to the audience and creating a co-created experience is the real value of sharing stories. And the secret to using stories in business is the all about listening and story sharing. That means you are listening to the stories customers and prospects share with you in return. That is highly participatory! Hagel's next point is that narrative trumps story because a narrative can be never ending but stories stop -- narrative is always evolving, and promotes participation/engagement. What a false dichotomy! All stories evolve and are shaped over time. Your core biz stories evolve if you are doing the story sharing and listening thing right. Your biz story -- made up of smaller stories -- is always emerging. If we are going to talk of narrative at all, your business narrative is the accumulation of all of your business stories. And they are always in a dynamic flow, especially if you are building stories together with your clients/customers. In the end we agree -- business marketing is moving into living brand streams. Based in clearly understanding story dynamics. Not through making these distinctions as Hagel that creates a false mythology about business storytelling. Bottom line -- we are both saying that listening to your audience, co-creating stories, and leveraging participation are the real functions of business storytelling. That's where you need to pay attention. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Jack Tang's comment,
May 9, 2:10 AM
I agree with Kevin that narrative is different with stores. Narrative is more affective way for company to understand the process of what they did wrong or right. In the other side, stories are just to tell and it is not really interactive to the company.
An, SungBin's comment,
May 9, 10:43 PM
I agree with the article, any company can have their own stories. However, it is hard to get attention by the customers in these days. and I think the narrative has more powerful influences then a just stories. of course, it depends how you narrate the stories to customers, it might get worse.
Karen Dietz's comment,
May 10, 11:31 AM
All of these comments are very interesting and I think some additional points need to be made. First, not all narratives re stories. A report or an essay or a testimonial are all types of narratives and are definitely not stories. A report can have stories within it, but is still a type of narrative. If people understood the DYNAMICS of storytelling they would know that stories continually evolve and are all about engagement. Storytelling is NOT about telling, it's about the co-created experience that happens when people are experiencing the telling and listening at the same time. Stories by their nature are interactive. Can narrative evolve? Sure. But the points made at the conference is setting up a false dichotomy between narratives and stories, which when put into practice, is less relevant. The most important piece to pay attention to is the engagement and evolving nature of stories. Saying stories end and narratives don't is silly and not true.
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Shari Caudron of The Narrative Group shows how to use your personal story to define and promote your brand.
Karen Dietz's insight:
This is a 1 hour video that is really great. Here Shari Caudron walks her audience through the process of finding a telling their personal business story. And it works. We get to experience the entire process so we can do it ourselves. Shari tells great stories. She models storytelling. She models her process. She interacts with the audience, answers questions, and asks plenty in return to help people clarify their story. Thanks Shari for teaching us lots! Watch the video so you can follow her process and tell your personal story. And watch the video to understand more about how to present storytelling and move people through a storytelling process successfully. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Willinton Javier Ortiz's curator insight,
March 9, 2:38 PM
Para construir tu marca personal, cuenta tu historia.
Karen Dietz's comment,
March 10, 2:22 PM
Louisa, Marty and Willinton - I ams thrilled you found this so helpful! Many thanks for your comments. Story on :)
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Article: "The Warning Label for Business Storytelling" http://t.co/lhFGgnP30w
Karen Dietz's insight:
Biz Story colleague Sean Buvala wrote this piece and it brought a grin to my face -- because IT IS TRUE!! So glad he put together a biz storytelling warning label for us all. Good job Sean! Unlike those annoying warning labels that come with every pillow you buy (and quickly remove at home), keep this one about storytelling front and center. If you don't you'll be sorry. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Miklos Szilagyi's curator insight,
March 3, 4:34 AM
Yeah, normal... too great a dose of everything is dangerous... be it positivity, story-telling, practically anything... "The dose makes the poison..." Like it...
Karen Dietz's comment,
March 3, 8:44 PM
Thank you for the commen Miklos and glad you found the post valuable!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Karen Dietz's insight:
Ooooooooh, what fun to play with! And what a great way to tell a quick business story. I love easy and quick! Write out the dialoge between 2 characters -- your business and a client, for example. Add some music and click play. Then watch the magic happen! Then post it to Google+ or other places. Woo hoo! Thanks Robin Good for finding and sharing this. Life just got easier for us biz storytellers! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Business 2 Community Your Fans Want to Know Exactly How You Did It Business 2 Community Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior...
Karen Dietz's insight:
Be bold! Share your biz stories that are all about how you work. People love these kinds of stories. We call them backstories. What I like about this article is that it's kind of cheeky and fun to read. And the author, Chris Abraham, goes into depth about the advantages of back stories. Plus he gives ideas for the kinds of stories to share. Yeah! I like this statement, "Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior staff beyond what their bio pages offer — those uptight, controlled, and boring bio pages." And: "But before you balk, don’t worry: while you might feel like your process may well be mundane, obvious, and boring, it’s new, exciting, and revelatory to everyone else." My hobby is hand-dyeing silk. When I was selling my hand-dyed silks at art shows, I put together a photo show that I loaded onto an electronic picture frame. I showed the entire process of hand-dyeing -- from selecting colors, to mixing dyes, to manipulating fabric, pouring the dyes, batching overnight, washing out excess dye, and then finishing the beautiful resulting garment for sale. It's a big hit and people loved to hang around the booth and watch the show. Then I was able to talk with them and sell them my pieces! (I'm still dyeing silk, but now creating pieces for clients as part of my biz story work). Go have fun creating these stories. I know what a blast they are to create. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
