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All the best info on storytelling to lead and grow your biz
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Story Worldwide's Storytelling Matrix - Brand Building Model

Story Worldwide's Storytelling Matrix - Brand Building Model | Just Story It | Scoop.it
From www.brandstories.net - October 15, 2012 9:41 PM

"This excellent video by Story Worldwide has been featured on Brand Stories for a while now. Not sure if you’ve seen it? If you haven’t, it’s definitely worth your time."


Now here is a very articulate and clear model for brand storytelling. There are 3 axis and the short video explains how to read the model. From there you can easily figure out where you are, and where you want to go.


Nicely done!


And thanks to Omar Kattan of Brand Stories @BrandStoriesNet for sharing this material on his website Brand Stories and then sharing it on LinkedIn in the Brand Stories Group.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stories and Games Part 2: The Emotions of Play

Stories and Games Part 2: The Emotions of Play | Just Story It | Scoop.it
From blog.ihobo.com - January 9, 2012 9:00 AM

Nonetheless, there is a powerful sense that the fun of a game and the fun of a story are different in some way. What is that distinction?


I love this post because it goes into depth about the nature of play, gaming and story sharing. It's a great romp through the imagination and another facet about why storytelling is so powerful -- whether you are sharing a business story or just sharing a story with friends.


I've long said that storytelling is deep play.  This article explains the how and why of that. The author talks here about the emotions of play he has identified and how that connects to our imagination -- and the imagination of our listeners when we tell a story.


This post is Part 2. Part 1 is about Stories and Games: Art. Can't wait to read that one next!

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