Storytelling is by far the most underrated skill when it comes to business. Gary Vaynerchuk, master marketer and entrepreneur Even...
Karen Dietz's insight:
What a succinct piece this is showing the significance of story sharing to promote word of mouth marketing. Which we all love and desire.
The author, Jon Thomas, gives us nice stats of results companies have experienced using stories. And I like his point that in the old advertising model, 2% conversion was the goal. Today it is 100% engagement, and that word of mouth marketing through storytelling is the way to get there.
He then goes on to talk about how to create a brand narrative. That piece of the article is a bit more conceptual with less how-to tips. But what I do like is how he suggests sharing biz stories, and then gives examples.
Near the end of the article Thomas discusses the leap companies need to take to really stimulate word of mouth marketing. It is part of offering an experience that people will share stories about. I like how that gets me thinking!
The examples shared here are really good, and I know you will benefit from them. Yeah for word of mouth marketing!
Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo
Karen Dietz's insight:
I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations.
Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance.
I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling.
"Psychologists and psychotherapists have long relied on the power of narrative storytelling to help their patients make sense of their world. In fact, it's been said that we are our narratives. For evidence that this may be true, pay attention to how people shape their stories about themselves. As it turns out, there is a big difference between the way we narrate events that have really happened to us and those we've invented."
Image by prosotphoto (Shutterstock)
Love this article! We now have a storytelling lie detector kit. As storytelling rises in popularity in a whole host of business applications, keeping our antenna sharp for fabrications is going to be important.
Remember these 'tells' and let's keep on focusing on authenticity.
Thanks Gregg Morris @greggvm for finding and sharing this article!
A very good friend of mine, Real Estate Coach Darin Persinger wrote a post this week called Storytelling Isn’t Marketing poking some holes into how we can be quite guilty of buying in to the ‘new shiny tool’ or in this case the ‘new shiny idea’.
This post is from author Teri Conrad and is an excellent reminder of how storytelling is re-shaping marketing. Teri makes great points here:
Success in marketing is about applying systems and following through. Even if you have compelling stories, without a system very little is going to happen.
People buy the Why of your product/service, not the What (features).
Embody the "what can I give?" perspective.
Focus on creating fabulous experiences for customers/clients.
Know and communication your purpose -- get clear on that.
Points 2-5 are all about how you frame your stories and then convey them. I would add one more -- make sure you are authentic!
Using stories in your marketing can be very powerful. Follow these principles to ensure success with your business storytelling.
Now go read the full article for all the other insights to be gained here :)
The food, wine and company were all excellent, as were the discussions we had as people switched places and mingled around during the courses. Many of these professional colleagues have become friends and the distinction between networking and socializing has become blurred — and not as a result of the wine receptions at such events.
Ahhhhh -- what a wonderful post about the importance of conversational storytelling, socializing, face-to-face contact, and growing your business.
Truly, in this age of 'messaging' and the delivering of content, we are perhaps forgetting that the most powerful mode for connecting with others and growing our businesses is through conversational story sharing.
This post is a lovely reminder to slow down, listen to the stories of others, and enjoy the amazing stories can people share when you are really listening. Whole worlds open up and you find yourself taken to unexpected places.
How does this help you business when all around you, you are being encouraged to hone and deliver your message and business story?
It's the yin and the yang -- yes, craft and deliver those messages. That's the yang. But never forget that business grows through relationships. Use the yin of conversational storytelling to form and deepend relationships.
That means you need to be a master appreciaitve listener, and know how to evoke stories in others -- exceedingly valuable business skills.
Keep that yin and yang of business storytelling balanced and reap the rewards!
The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.
Well, that all depends on whether it is all about you bring the "center of attention" or the "center or exposure". "Exposure" mesans being vulnerable and also being willing to be changed by the story. That is what this article is really all about. And it is also the essence of the talk I am on my way to give at the Pacificaa Graduate Iinstitute's conference on transformational leaderships this weekend.
The questions posed here will help you keep on track and avoid situations where you end ups telling your story from your ego instead of the place of service. It is a great checklist to keep in your back pocket.
Happy story telling!
Thank you Richard Andrews for recommending this article :)
"We are in a golden age of storytelling" was the message shared by the New York Times's assistant managing editor Jim Roberts early on in a session at the News World Summit today named 'Obituary: The death of the traditional news story".
This article is slanted toward journalists. But think about it -- if you are using content,or creating content in your business to drive sales, then in many ways you are being a journalist. Especially if you attend conferences or events and report on those later to your customers/community.
So these 7 tips are pretty interesting and I bet you can incorporate many of them as your develop and promote your content. Like, 'avoid the 900-word valueless story' and 'incorporate live feeds' into your content. Hmmm -- that's an intesting one to get your head wrapped around. But that could be a lot of fun to do, especially at conferences or events.
So check these tips out. They are not your typical 'digital storytelling tips' that are a dime-a-dozen on the web. And I hope you get some good ideas!
In our experience, it's rare for a diverse group of headstrong Executive Education participants from around the globe to agree on anything. Our research has shown that more and more leaders — from organizations that range from computer-networking giant Cisco Systems to Hindustan Petroleum, a large India-based oil supplier — are using the power of organizational conversation to drive their company forward.
I love this article! Why? Because it reframes leadership, organizational change, and employee engagement as a conversation. Finally!
The authors don't directly mention storytelling, but if you are going to have a meaningful conversation, you know that storytelling is going to be a part of it.
Actually, promoting conversational storytelling is what I've practiced for years in my org development work. And it's a natural for anyone connected into business storytelling.
This notion fits perfectly with the emerging recognition that stories -- and stories told in conversation -- are the path to change, effective leadership, and engagement.
I like the research the authors shared, also. This article lays the foundation for where and how to engage in conversations/storytelling that make a difference. And don't forget to read the comments at the end of the post -- there's lots of good info there, too!
Do not undervalue the benefit of a longer, more detailed story in providing learning experiences. Anecdotes and “training fables” can be very effective and they do have their place. If you can work in a longer story, though, you can have greater emotional involvement. That is the most effective memory resource of all.
Here is what I love most about this post -- its reminder that longer stories are just as important to share as short anecdotes.
In today's short-attention span world, the prevailing notion is that people have no tolerance for longer stories -- especially online. Balderdash, I say!
What anyone needs to pay attention to is finding the right places for sharing those longer stories. A few questions to ask yourself are:
What is my purpose in sharing this story?
What work do I want this story to do?
What is the best channel (on-line channels & off-line channels) for sharing this story?
If this longer story is going to be shared on-line, how do I need to prep my audience so they are ready to listen to it?
Read this short article to discover how the author crafted and shared his longer story. And don't sell yourself (or your audience) short by only going for those quickie stories!
Any marketer worth her salt has always understood the power of storytelling. Stories are the blood that pumps through any vital community. They document our histories, they educate us, they entertain us, and at their best they inspire us into action. We’re evolving from storytelling to story sharing, and we're on our way to story making.
Love these concepts! This is a quick piece that will get you oriented away from storytelling as a 'push' medium and into thinking about storytelling as a 'pull' medium.
If properly understood, the dynamics of storytelling focus on story sharing. That requires listening, and creating sustainable storytelling within your organization.
Sustainable storytelling (I keep talking about this recently so my apologies for repeating myself) if you haven't read some of my recent article reviews, are the structures and processes a business puts in place to regularly find, collect, and share stories in ongoing ways. The focus is on building storytelling into the organization as a core competence.
This article helps point the way to how storytelling is evolving in the business world -- for the better I must say!
In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.Mari shares how rel (Businesses need #listening skills!
Biz story telling is all about relationship marketing. In this 8 minute video, learn more about relationship marketing in today's technology climate and gain great tips for how to do this more to gain more business. The video is with relationship marketing expert and fellow San Diego resident Mari Smith.
What I love to do is take a story text and create a word cloud. It's fun and a different way to create a story graphic when you need to. Now comes along a great free tool to do this even better! Read the review below from Robin Good:
From fellow curator Robin Good: Tagxedo is a great, free web-based tool that allows you to create stunning covers, images for articles or posters, based exclusively on words.
You can either input the words yourself, or provide a website URL, a Twitter account, a news or web search and Tagxedo will create a "word cloud" by tapping into that word "universe".
There dozens of different controls to customize your word-art creations including the ability to change layout, fonts, colors, shapes and even density of your artwork.
The final work can be shared easily on social media or saved in your preferred graphic file format (jpg or png) and at your desired resolution.
This incident happened with one of my clients - a high-profile communication technology company. As part of their online program, they were going to write a company blog. The first contributors we ...
Karen Dietz's insight:
Storytelling colleague Limor Shiponi from Isreal has done it again -- shared a slice of real life experience working with stories within a company.
This is a short story with lots to think about -- namely how working with stories in organizations opens up meaningful conversations. And usually what is shared would have remained hidden or unsaid.
And the other piece to think about in this story is how leadership can change and grow just by opening the door to storytelling. In this case, working on a company blog.
And then the last place to reflect on with this article is the role of the story practitioner. As you read Limor's story, what qualities and skills were present that created a positive outcome?
And then of course, the story itself proves how such a short piece can pack such a rich punch.
If anyone is interested in digging into narrative practice, experiencing how complexity can be unwound with short but rich stories, and how all of this impacts both business and leadership, then click through the link at the end of the article to the Storyevolution conference coming up in May in Washington DC. Limor will be facilitating.
Yeah! What a terrific video from story and sales professional Michael Harris.
I love how Michael walks us through the process of creating a story that sells. Do you know what part of the story needs the most focus from you inorder to make the sale? And it is not the ending or call to action!!
And I really like the notion of a buying vision that Michael offers to us as another tip. Oh yeah, and he tells us how to make the customer the hero, not the victim. That's essential to master.
I also am thrilled that he makes sure we all understand that when telling your story to a prospect, it is just as critical to listen to their story in return if you wantto be successful.
Better yet, there are examples he shares of a story that won't sell, and a story that will. Double yeah!
Thanks Michael for these great tools.
Now go watch the video and get those stories in shape so you can make those sales and increase your biz :)
I have a lot of friends in the process of interviewing right now, and they share many of the same concerns. They’re nervous about what to say in response to behavioral questions, which I̵... (Preparing for an interview?
Looking for a job? Getting ready to jump to another company? Ready to launch into a new career? Then make sure you read this article by Marcey Farrey.
I like this post -- because it has very good advice & tips for how to find a craft a few stories for your job interviews.
DO NOT describe your last position -- you are simply selling your job description. In no way does that convey YOUR VALUE to a potential employer. What they really want to hear are storiesabout howyou helped the company save time, money, effort, etc. or produced revenue. And they want to hear how you recovered from mistakes. And they want to know what you've learned from your experiences.
So use this article to start crafting your stories so you can stand out from all the other candidates!
For more on this topic, ready my colleague Katherine Hansen's book A Storied Career. I am not affiliated with Kat but it is the only resource out there and it's good.
"Every so often, a traditionally non-business word finds its way into the business world, fueled by an admirable desire to find new ways to think about old challenges. “Storytelling” has become one of those words."
What a nicely written article pointing to several truisms in business storytelling. Some you are familiar with (storytelling is a pull, not a push technology). I like the ones that I don't read much about: 1. Storytelling is a selfless, empowering act 2. Storytelling looks to the future
As the author Bill Baker (from Marketing Profs) says, "Successful storytelling respects the past and appreciates the present, but it also looks boldly into the future, moving people past “what is” to “what if?” Done well, storytelling helps people collectively imagine a vision of the future that is achievable and worth achieving, helping them to understand not only what they’re working on but also what they’re working toward." Yes!
And, "As you consider using storytelling strategically to give meaning to your brand communications or employee-engagement efforts, don’t do so simply because it is “the next big thing.”Do it because, if you truly listen and you are willing to be generous, authentic, emotional, and collectively creative— it works. As one senior client recently said, “This is a bit frightening. I feel vulnerable; but at the same time, because I’m being myself, I feel more confident.” If your organization is ready for that journey, there’s a great story ahead."
Love it. This is a quick post that is rich in insights & examples (ignore its clunky layout). Enjoy!
Boris Groysberg and Michael Slind, authors of "Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations."...
I have to laugh -- now we are teaching leaders how to have conversations -- something we do as naturally as breathing!
But OK -- I get it. When you are the CEO it can be a lonely place at the top. And how do you start having meaningful conversations with staff without scaring them all to heck? And what are the risks to the leader when they engage in these kinds of conversations?
I've been saying for years that organizational change and employee engagement happen through conversations. Seems to finally be gaining some traction. I work with execs on their listening and storytelling skills, never thinking I'd have to address the ins-and-outs of conversations. But hey -- the insights here are solid and I can see what I need to add when I coach leaders.
This is a podcast that covers these main points and more. It is also a promo for the author's new book, which you might also be interested in.
If you work with organizations and senior executives, you will gain some decent ah-hahs!
The root cause of organizational dysfunction is often distance — the distance between leaders who communicate in a top-down fashion and employees who develop a sense of estrangement from those leaders.
Here is a quick read with some powerful points to make: leaders fall short as communicators, yet following these tips will help set leaders on the right path to connecting, engaging with, and movingpeople.
Now that sounds pretty one-sided but here's the truth that this article also conveys -- if you follow the author's advice, you will be just as changed by the stories you hear as by the stories you tell.
That's where the magic of stories lay -- within the story sharing. If you use the principles in this article (listening more & better, small groups, show trust, authenticity), you will close that leadership gap and be as deeply affected by the process as your ability to deeply affect others.
Hmmmm -- now that's something to think about! Are you game?
Every use of your website is a conversation started by a site visitor. Think about it: why do people come to your site or app?
If you read my review and article on this same page ("Forget About Content Management...") about moving away from content management systems to developing audience development systems, then this article explains more about how to do that. Yeah!
I really like the specific examples and concrete steps laid out in this post. It all makes sense to me!
Once again, while never mentioning storytelling per se, the article is all about using stories and story elements to generate conversations and engagement with customers/prospects. Like: converse with personal prounouns, invoke action using verbs, and write visually. Sounds like storytelling to me.
So go grab this article and its tips so you can continue developing audiences and engagement to build business success.
Some companies try to establish a knowledge management to promote the creation of new knowledge, and these efforts should seek to encompass also ways of dealing with the tacit knowledge. Storytelling can be one of these forms, not only of transferring knowledge but also create an environment that disrupts and also brings balance and relaxation.
I like that this article talks about storytelling and knowledge transfer, and that it mentions how sharing stories can also bring balance and relaxation. Yes!
The author discusses when knowledge transfer doesn't work and why storytelling does. Then he goes on to chat about how to best use stories for knowledge transfer.
Even better, the author poses several questions for us to ask when using stories in this way that is based on listening. Lovely! I know you will enjoy this piece.
Everything you need to know about how to host truly unique storytelling parties. With storytelling ideas, storytelling kits, seasonal party ideas.
Hey --it's Sunday and a perfect day to relax and plan for summer fun!
I ran across this article that has nothing to do with business storytelling but is a treat nontheless -- Plan a storytelling party! It sure will to build storytelling skills plus learn amazing things while having a good time with friends and family.
On this website there is everything you need to know to throw a successful party.
Now if you really wanted to apply this to your organization, use all the ideas and suggestions here, just shift the topics to fit your needs. Throw a storytelling party for employees!Throw a storytelling party for customers! Just remember to keep having fun :)
Since 2003, Brazil has had a yearly conference where business people gather and share stories about how they succeed in creating benefits for society and their business.
What a great article to charge up your week!
This article updates us about what has happened to companies since sharing their stories with each other at a conference in 2003.
What happened? Aftertelling and hearing stories, the companies scaled up their social efforts.
As the author says, "The companies told us that after the conference, they generated new and interesting partnerships, and even a whole new way of building these partnerships. They also reported an impact on the growth of their business. And it was definitely clear that presenting at the conference propelled more positive exchange and dissemination of their good practices.”
Now that's the power of business storytelling!
I also like this quote from the article: "It is clear that storytelling can scale up change in business and society. Through stories, we can connect business interests to societal issues. There are lots of opportunities out there. It is like Peter Drucker said: 'Every single social and global issue we face is a business opportunity in disguise'."
So how are you going to use your stories this week to build partnerships in your business, and link your work to societal needs?
There are big opportunities out there to share your stories, grow your business, and do some good :)
image should be a text explaining what is in the image. In the photojournalistic world, it is called the W's : Where, When, What, Who, Why.
Oh this is so cool! This is another new tool for taking a static photo and turning it into a story. I love the examples shared in this blog post. I'm getting lots of ideas already and know you will too once you review the material here.
My clients are just like yours: They want to Skype, email and text. But here's why you still need face time.
This article is indirectly about story sharing, yet it is a terrific reminder in this age of texting and Skypeing that meeting in person is invaluable and still the richest communication channel we have.
Want to make an impression? What to gain understanding about your prospect or customer on multiple levels? Want to reach a depth of relationship with them? Want to hear their stories and have an opportunity to share yours in more meaningful ways? (That's the tip I would add to make the list 6 in number.)
Then carve out time to meet in person. Take the 5 reasons listed here to heart and gain more business!