Just Story It
92
All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
Follow
Scooped by Karen Dietz onto Just Story It
Scoop.it!

Empathy, Neurochemistry, and the Dramatic Arc: Paul Zak at the Future of StoryTelling 2012

"The emotionally charged story recounted at the beginning Dr. Paul Zak's film—of a terminally ill two-year-old named Ben and his father—offers a simple yet remarkable case study in how the human brain responds to effective storytelling."


Want to know how a dramatic story structure affects our brain chemistry and leads us to make donations? Then watch this very engaging and informative 5 minute video!


The video explains several neuroscience research projects that were conducted (don't worry - the video is NOT boring) about the effects a short dramatic story had on people's brains and behavior.


And it explains how to structure a story to make the biggest impact. I wish all scientist could do such a great job in explaining their work and its meaning. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

No comment yet.
  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

The Power of Story in Business Analysis

The Power of Story in Business Analysis | Just Story It | Scoop.it

Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above.  They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used.


Sound familiar? It sure does to me! 


So what is a leader, manager, consultant to do? Add stories into the mix.


I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied.


The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. 


And if you consult with others, tuck this list in your back pocket to keep your clients & project on track.


Read the full article here:

http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

janlgordon's comment, June 23, 2012 11:19 AM
I love this Karen, great find and review!
Karen Dietz's comment, June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)