Any research project that comes up with a conclusion compacted into a couple of words all beginning with the same initial letter, instantly provokes in me the...
Ahhhh -- here's another great blog post about the nature of storytelling that teases out key distinctions between storytelling, technology, and media.
Today these 3 terms get lumped together in ways that are sometimes quite odd. Statements like, "with technology and media the very nature of storytelling is changing and evolving" doesn't pass the smell test. Media and channels might be changing -- but storytelling itself?? Hmmm.
Here my colleague Limor Shiponi delves into a recent research report about the future of storytelling to show us the fallacies in the reports assumptions. And ask questions like, "What are we doing??!"
Now why should you care? Because no one wants to get sucked into hype that is creating distortions and false promises.
Oh, don't get me wrong -- I am just as excited about the future of storytelling in business as others. I just want to play with eyes wide open. Otherwise we'll all experience false starts, failures, and misdirection that will eat up time, money and effort. I'd rather be smarter going into a storytelling project than ending up disappointed!
So read this article and let me know what YOU think. It is not a very long article, but it is throught provoking.
What insight would you contribute to what Limor has begun? I look forward to hearing from you.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it