Some descendants of Holocaust survivors are having their concentration-camp numbers tattooed on their arms, a practice that provokes mixed reactions and a lot of conversation.
While this article is not directly related to business, it is a terrific example of a story trigger. When I write about story triggers, people often ask "What the heck is a story trigger?"
A story trigger is an icon, art work, symbol, phrase, or artifact that reminds people of a story and stimulates the telling of one. Sometimes a company's logo can be a trigger story.
This article is a perfect example of a story trigger. Once you read this very powerful post, you will understand the power of story triggers.
Corporate cultures and the story fields that they hold, are full of stories that are known and repeated throughout the organization. Many of these are important to keep and promote. They are gems that lend themselves to story triggers. Sometimes a company's values, vision, and mission could benefit from story triggers (although most values, vision and mission statements are deadly dull, not memorable, and need to be storified).
Hopefully this article will spark some ideas about how you can start developing and using story triggers in your work/business/corporate culture.
Thank you to colleague Lori Silverman for finding this and sending it to me!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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