The best way for a leader to persuade people to accept a counterintuitive health message is to craft a compelling narrative.
What a great story and insights this article contains. With lessons for us all in leadership, marketing, and social change.
Here is Kenneth Lin, a leader in public health, who shares his story of resigning his position because of clashing narratives. And his frustration with the truth narrative losing out. But he doesn't give up. He keeps going, and shares his insights about grand narratives, leadership, and perseverence with us.
For example -- are you telling micro or macro narratives? If you are telling micro narratives and expecting social change, it won't happen.
And how do you share a narrative that counters people's beliefs when those beliefs contain inaccurate assumptions? Every leader and social change agent wants to know the answer to that one.
Lin might not solve all of these problems in this blog post, but his insights about leadership, stories, and social change are worth the read and give us hope when meeting roadblocks.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it