In a previous post, I presented the benefits of building a narrative organization—that is, an organization that continually elicits and shares stories.
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All the best info on storytelling to lead and grow your biz. Contact us today! (619) 235-0052
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Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time.
Karen Dietz's insight:
While this article focuses on reading, think of all the biz stories you tell in your content creation across platforms -- blogs, websites, emails, articles, presentations, videos, digital stories, and the like. The results will be the same. And the research holds true for sharing stories in person, too. It is fascinating that the more a listener is engage in a story, the more empathy grows over time. People become more empathetic through storytelling. What's the take-away here for businesses? If you want emotional engagement and people feeling empathy towards you and your company, share stories.
Leaders need to know this when sharing stories about values, vision, change efforts, etc. Marketers need to know this for brand loyalty. Small businesses and entrepreneurs need to know this for relationship sales. This is a very short article with powerful points. Even better, there's a link to the original research so you can really get all the insights. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Karen Dietz's comment,
March 2, 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment,
March 4, 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
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Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.
Karen Dietz's insight:
I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical. And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners. In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter." Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing. And it is also not just about broadcasting a message -- it's about reciprical storytelling. Enjoy this unique perspective on emotions and business economics. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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What is this ability to step into someone else’s shoes? To imagine how they feel - and to hurt for them or be happy for them? Host Frank Stasio is joined by a panel of experts to discuss empathy, the trait that makes us uniquely human.
Lasana Harris is an assistant professor in psychology and neuroscience at Duke University; Jesse Prinz is a Distinguished Professor of philosophy at the Graduate Center of the City University of New York; Pate Skene is an associate professor of neurobiology at Duke University and a second year law student; and Ralph Savarese is an associate professor of English at Grinnell College, a Duke Humanities Writ Large Fellow, and the author of “Reasonable People: A Memoir of Autism and Adoption” Via Edwin Rutsch, David Hain, JLAndrianarisoa, donhornsby
Karen Dietz's insight:
Want to get better at empathy in order to connect with customers/prospects and create better stories? Then you might want to listen to this discussion by a panel of experts. Empathy, like listening, is one of the essential storytelling skills to master. Enjoy this audio file! And thank you to fellow curator Don Hornsby for originally finding and sharing this piece. Delete the scoop?
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Are you spellbinding?
Let’s be honest. It’s a huuuuge challenge. Probably the biggest challenge each blogger faces.
Karen Dietz's insight:
What an interesting article this is for anyone in business! As I read it, I could see that the triggers to fascination that they list are also emotions that are often part of business stories. So this is a twist on common articles that talk about emotional connection in marketing. So which of the 7 psychological triggers to fascination do you gravitate toward? And which ones end up in your biz stories? Here's the link to the original article: http://boostblogtraffic.com/fascinate-sally-hogshead/ This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Karen Dietz's comment,
December 11, 2012 12:39 PM
My pleasure Helene and glad you liked it! Have an awesome week :)
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