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How to Weave a Story that Instantly Captivates Your Audience

How to Weave a Story that Instantly Captivates Your Audience | Just Story It Biz Storytelling | Scoop.it
Most writers neglect the power of a story to captivate their audience immediately ...


This is a quick article with several key messages. But the one that strikes me is that when crafting a story, the most interesting beginning that gets reader's hooked, is often found in the middle of the story.


So true! And I love the example he uses to demonstrate this tip.


Beginnings and endings of stories are always hard for those new to storytelling. Even veteran storytellers could benefit from the author's tip here.


Think about your stories -- do they need an upgrade by exploring their middles and finding a more compelling opening?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story as a path to transformative leadership & business success
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About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | Just Story It Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 8:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 8:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
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After Watching 150 Hours of TED Talks: 3 Tips for Awesomeness

After Watching 150 Hours of TED Talks: 3 Tips for Awesomeness | Just Story It Biz Storytelling | Scoop.it
The most popular talks shared three common attributes.
Karen Dietz's insight:

Once again Carmine Gallo has written another great article on what to do to give a "WOW!" presentation.


As he says here, he watched 150 hours of TED videos and deduced the top 3 things speakers did for success.


This is a quick read, but well worth keeping around. Next time you give a presentation, include these 3 pieces and you can "Wow!" people too.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Just Story It Biz Storytelling | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]
Karen Dietz's insight:

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Got An Upcoming Online Presentation? 10 Tips for Greatness

Got An Upcoming Online Presentation? 10 Tips for Greatness | Just Story It Biz Storytelling | Scoop.it
Don't make rookie mistakes with your online presentation. Here are basic steps to ensure it's efficient and entertaining.
Karen Dietz's insight:

Giving a presentation with lots of stories in person is hard enough. Giving a presentation online is doubly hard. That's because for the most part you can't directly see or feel your audience. So learning how to tell your stories and master online presentations is critical these days.


I teach an online MBA course on business communication -- which makes me laugh to no end because it's a complete oxymoron. But we make it work. Is it optimal? No. Do people increase their skills? Absolutely. But it has taken me a lot of work to figure it out.


So here are 10 tips to help you. Like starting with the right tool. And how to encourage conversation. And setting clear action steps.


And I would also add -- don't forget to share your stories. It will keep people interested in what you are saying as you work with them online.


Here's to improved online presentations!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Want Your Story To Go Viral? Most Popular and Surprising Headline Words

Want Your Story To Go Viral? Most Popular and Surprising Headline Words | Just Story It Biz Storytelling | Scoop.it
There is no one way to create viral content, but with a bit of research, we can get a glimpse of how to write a great headline and what words to choose.
Karen Dietz's insight:

I curated this article because when we are creating and sharing our stories/content online, any help we can get to spread our ideas is welcome.


This article is all about the most popular words used in headlines that have gone viral -- and they are not what you might think. Good to know!


In the online world, crafting fabulous headlines for your stories is critically important. It's how you grab readers to want to know more.


So here is a incredibly helpful guide based on the latest research. Enjoy learning about these and turning your OK headlines into dynamite ones!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, Today, 8:18 AM

Boas manchetes não garantem boas histórias, mas ajudam muito a localizá-las.

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Woman Befriends A Homeless Man In Brazil--Unexpected Outcome! An Inspiring Story

Woman Befriends A Homeless Man In Brazil--Unexpected Outcome! An Inspiring Story | Just Story It Biz Storytelling | Scoop.it
A Woman Befriends A Homeless Man In Brazil. No One Could Expect What Happens Next. Amazing.
Karen Dietz's insight:

It's Friday and time for some inspiration after a long week. I found this video and it's a wonderful story. With a surprise ending!


The video is only 4:30 minutes long. Enjoy and have a wonderful weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Sue Gould's curator insight, April 7, 12:07 AM
This story is so powerful, in that it can be and is relational to many people we all come in to contact with every day. The tears that resulted were from one of joy when I saw this man's spirit had not changed, in fact he was determined to allow his thoughts and views to be written and distributed to help others. Truly inspirational.
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What Are Insights? Business Story Secrets

An insight is NOT an observation - it explains why, 
rather than just observing that people do something. Is a new Point of View that’s immediately recogniza...
Karen Dietz's insight:

Here's a fabulous SlideShare program with a potent point about insights -- what they are, what they are not, and how cool they are. 


You may think you know what an insight is -- yet it's not what most of us think. This little piece of brilliance was put together by Antonis Kochellas from Ogilvy & Mather.


How does this relate to storytelling? Because understanding the insights you can gain from your personal and business stories -- and then leveraging those -- gives you access to a powerful force in the world. But only if you know and can recognize a true insight.


So go watch this slide presentation. Hopefully lightbulbs will turn on for you and your mastery of business storytelling will increase.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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5 Ways To Have Great Conversations Full of Stories

5 Ways To Have Great Conversations Full of Stories | Just Story It Biz Storytelling | Scoop.it
Is conversation a lost art? Here's how to bring it back--from placing yourself in the right environment to listening the right way.
Karen Dietz's insight:

If you want to live a richer personal life, and if you want relationships with customers that are long lasting, then mastering how to have great conversations is the key.


Lots happens in conversations -- and storytelling is one of them. Of course conversations give us opportunities to tell our stories. But even better -- they are terrific vehicles for listening for stories. In fact, what happens in conversations is swapping stories back and forth as we share them. By swapping stories we deepen our relationships and have more fruitful and meaning interactions. It's how we win friends and influence others (and get influenced ourselves!).


So here's a terrific and quick article about 5 ways to set great conversations in motion. It's a handy cheat sheet to keep handy or memorize.


Here's hoping you have fabulous conversations this weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Theophilus's curator insight, March 29, 4:19 AM

These insights are quite transferable to education - maybe that is where it should start. Too little emphasis is placed on listening skills when it comes to great conversations. Mortimer Jerome Adler wrote an amazing book many years ago called, "How to Listen, How to Speak". With his focus on civil dialogue, it could be a handy supplement to the insights from this article.


David Hain's curator insight, March 29, 4:34 AM

Have a conversation filled weekend!

Susan Burnell's curator insight, March 31, 11:57 AM

Storytelling connects us with our audiences in memorable ways.

 

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FREE for 48 hrs --Believe Me: A Storytelling Manifesto for Change-Makers and Innovators eBook

Believe Me: A Storytelling Manifesto for Change-Makers and Innovators - Kindle edition by Michael Margolis. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Believe Me: A Storytelling Manifesto for Change-Makers and Innovators.
Karen Dietz's insight:

My colleague Michael Margolis of Get Storied wrote a wildly popular e-book book on storytelling. It's fabulous.


Now there is an updated version that is available for free (Kindle edition) for the next 48 hours.


The book is very inspiring and loaded with fab material about storytelling that you can apply to your personal life and to work.


So go grab yours by following the link above. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Why Most Organizations Don’t Know Their Customers: No Stories

Why Most Organizations Don’t Know Their Customers: No Stories | Just Story It Biz Storytelling | Scoop.it
It's difficult to say when and where the concept of
Karen Dietz's insight:

Work has been a whirlwind lately and yet I have many great articles to share with you in the coming days.


This one I particularly like -- even though it doesn't directly mention story. The reason I like it is because when the author, Karen Martin, suggests using qualitative methods for knowing your customers -- that means evoking and gathering stories. 


Oh sure, you could just conduct some interviews that will get you some opinions. But what you really want to do is evoke and collect stories from customers.


You evoke stories by asking customers, "Tell me about a time when ..." Lori Silverman and I wrote a chapter on this in our new book Business Storytelling for Dummies.


Why? Because imbedded in those stories are their personal experiences of  your product/service plus their values, world view, attitudes, and beliefs. Their stories are packed full of important information for you!


The reasons Karen offers for why companies don't know their customers is eye-opening. I know you will get lots of ah-hahs from this post, and some solid ideas of what you need to do.


Karen is a colleague and the author of the fabulous book Value Stream Mapping. So check it out :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, March 25, 7:18 PM

The headlines of @Karen Dietz scoop  "No Stories"

  • Getting to know one’s customers is best done in their environment, as they’re interfacing with an organization’s goods or services.
  • If organizations don’t want the unvarnished truth, they should stop wasting their customers’ time.
  • Only when Lego took the time and effort to truly get to know its customers did their business turn around.
  • If you want to get to know your customers and what they truly value, talking with them directly is the only way.
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Just Story It Biz Storytelling | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.
Karen Dietz's insight:

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Bart van Maanen's curator insight, March 20, 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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What's the 1 habit successful TED speakers follow?

What's the 1 habit successful TED speakers follow? | Just Story It Biz Storytelling | Scoop.it
Practice is the one thing that will transform your presentation from good to great.
Karen Dietz's insight:

I'm finally back from giving 2 presentations at the Timpanogos Storytelling Conference last weekend. I found this article and I can vouch for its content because it echoes my experience.


It's one thing to know how to craft a compelling story. It's another skill entirely to be able to deliver it well. Here Carmine Gallo in his article for Forbes talks about the one habit that all great storytellers and TED speakers follow in order to tell a fab story/presentation.


Read the article to discover what it is. I personally know this habit to be true. And it doesn't involve a mirror!


The best way to do this habit is with other people as much as you can. That way you can directly experience what is working in your presentation, and what you need to change. You'll be glad you followed this advice and the advice in the article from Gallo!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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HarryMueller's comment, March 19, 8:39 AM
great ideas and common sense.
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5 Public Speaking Lessons From 30 Years of TED Talks

5 Public Speaking Lessons From 30 Years of TED Talks | Just Story It Biz Storytelling | Scoop.it
After analyzing hundreds of hours worth of TED Talks, author Carmine Gallo has gleaned some great tips for any public speaker who wants to present...
Karen Dietz's insight:

Here's a quick article by Carmine Gallo who studied 500 of the most popular TED talks to determine their common qualities that you can use to craft your own powerful presentations.


And sharing stories is #2 on the list! Number 1 was "identify your true passion". Sounds right to me.


The third and fourth tips are both still about storytelling -- the best stories have some novelty woven into them. And stories are not stories without imagery. What is quality number 5? I'll let you discover that for yourself.


So next time you are crafting a presentation, pay attention to these 5 lessons and your talk will be TED ready.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Seeds of Powerful Stories: 30 Powerful Quotes on Failure

Seeds of Powerful Stories: 30 Powerful Quotes on Failure | Just Story It Biz Storytelling | Scoop.it
Whether we like it or not, failure is a necessary stepping stone to building our dreams. Here are 30 quotes that will hopefully inspire you to look at failure differently.
Karen Dietz's insight:

What is one of the most powerful leadership/business stories you can share? Yep -- stories of failures, mistakes, and disasters.


Yet they rarely get told in our perfectionist society. Oh to admit we screwed up! Yet sharing stories of your failures humanizes you like no other story. On hearing a mistake story, every listener will say to themselves, "Whew, if he/she can admit to screwing up, so can I." or "Wow, it's not fatal if I make a mistake -- and I'll also learn something valuable in the process."


So take heart -- use these quotes to build your confidence and start sharing a few of your failure stories. They are a good shot in the arm. And thank you to author Ekaterina Walter for putting these quotes together to share with us all.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Fast Food for the Mind: Stories or Tweets?

Fast Food for the Mind: Stories or Tweets? | Just Story It Biz Storytelling | Scoop.it
Through social media interactions via online venues like Facebook and Twitter, our society today is overrun in the same way with “fast food for the mind.” Just as our bodies can tolerate only so much unhealthy food, our minds equally have a certain cognitive bandwidth. But instead of spending our bandwidth on deeper thoughts, we often sacrifice it for the instant gratification and distraction of the mind offered by myriad online venues.
Karen Dietz's insight:

Here is a quick but powerful piece to get you thinking today. It's not a heavey message, it simply calls into question some of our social media habits, and helps put storytelling -- business and personal -- into a different light.


For many years in my work I've talke about the difference between junk food stories and healthful stories. The author, Souvik Choudhury makes the distinction here between fast food stories and wholesome stories. Love it love it.


Go read the article and figure out which ones you want to be telling most of the time (hey -- an occassional fast food story is fun too!).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Theophilus's curator insight, April 11, 8:37 AM

A necessary skill to have in this fast-paced world.

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Presentation Excellence -- How To Guide

Every one of us has a natural presenter type, and there are six of them: Storyteller, Counselor, Coach, Teacher, Producer, Inventor. If you can understand yo...
Karen Dietz's insight:

Today it's all about presentation skills! Here's a terrific SlideShare program that focuses less on slide layout, and zeroes in on all the strategic thinking you need to do BEFORE you even get to a slide.


Most people miss this. They have a presentation to give, gather some information, and then leap into PowerPoint. The result? Usually a boring presentation.


The advice here is all about the audience, the why, and the message. Starting from these points will result in a way better presentation. And of course, strategically telling stories in your presentation is a sure winner.


Take the advice here to heart and game on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Guillermo Pérez's curator insight, April 8, 11:43 PM

Claves importantes para hablar y exponer en público.

Johani Karonen's curator insight, April 9, 3:20 AM

Excellence through some self analysis and good advice!

Theophilus's curator insight, April 9, 9:53 AM

Some good insights shared here on the best options to employ when presenting. An amateur, it is said, when asked to speak, first thinks about what will be said, while a professional asks, "Who is my audience?".

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Steven Pinker + Rebecca Newberger Goldstein: Reason Or Empathy? - TED

Here's a TED first: an animated Socratic dialog! In a time when irrationality seems to rule both politics and culture, has reasoned thinking finally lost its...
Karen Dietz's insight:

What a great dialogue about the pluses and minuses of both reason and emotion/empathy.


You are probably asking yourself, "What in heaven's name does this have to do with business storytelling?!"


It has everything to do with it -- because in business we bow to the god of analytics and logic. And in marketing/branding we bow to the god of emotion. But in our business storytelling we need a dose of both.


Working with storytelling is not just about learning the mechanics. It's also learning about how to think better about storytelling and what's behind it all. This TED video falls into the 'better thinking' category.


IMHO, understanding how we are easily led astray down either path of pure logic or pure emotion allows us to be more aware of both. Then we can learn to leverage them both well. It's all about working each side of the brain to build stronger more compelling stories.


This is an interesting video to watch that makes great points about humanity. It makes us smarter about being human. That ultimately makes us smarter about stories and can lead to better storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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3 Steps for Turning Bland-land Text Into Sparkling Stories

3 Steps for Turning Bland-land Text Into Sparkling Stories | Just Story It Biz Storytelling | Scoop.it
It may seem difficult to write content that's engaging and seductive, but it doesn't need to be. Here are three steps to turn boring sentences into sparkling content.
Karen Dietz's insight:

OK -- this recent post on Copyblogger never mentions storytelling, yet all the points the author makes directly relates to how to craft compelling stories when creating online content.


The article by author Henneke Duistermaat discusses removing 'corporate speak' from your writing, avoiding the passive voice, and to stop not using words that won't connect with your audience.


These are good reminders for all of us -- because it is very easy to fall into these traps.


Happy writing and storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carolyn Williams's curator insight, April 5, 7:16 AM

Sparkling!

eProAgi Anderson's curator insight, April 5, 9:31 AM

Truly an exceptional post that offers methods to engage your readers with story telling. If you have an old fashion HTML website, perhaps it's time to kick it up a notch with website a hosted Wordpress platform. The RPVM websites are designed to grab attention! 


To be effective, your website must be dynamic and have the ability to reach your audience. It becomes the conduit to relay information with search and share on social platforms. Take a sec to learn more about RPVM websites  be sure to see the RPVM Sample Sites!

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Capturing Wisdom With Storytelling

Capturing Wisdom With Storytelling | Just Story It Biz Storytelling | Scoop.it
Madelyn Blair’s company name Pelerei represents two root words that mean “lifting people up.”  She made up the name as a hidden reminder of who she is and why she is here.  Learn more about Madelyn’s books: "Riding the Current" and "Essays in Two Voices".
Karen Dietz's insight:

Oh this is so cool! My good friend and biz story buddy Madelyn Blair is interviewed here by Annette Simmons (author of The Story Factor) where she talks about how to harvest our stories for wisdom. 


This is particularly important for leadership -- but also really for anyone in business who wants to maximize their work with business stories and being a compelling storyteller.


There are many qualities I love about Madelyn. She's brilliant and her book Riding the Current focuses on how we can stay up to speed in this age of information overload. In particular, she discusses how stories can help us continually engage with learning, and develop wisdom.


She talks about other topics in this interview, too -- like social media and its connection to storytelling. Plus she shares with everyone an activity any group can do to elevate mood, reveal core values, and find/transfer wisdom. Yeah!


Madelyn arrives tomorrow for a visit -- we're taking Bo Eason's storytelling workshop over the weekend, then heading to Los Angeles for meetings and a day-long get together of other biz story professionals. I can't wait to hang out with my buds, get inspired from sharing our work and progress, and be with everyone in person instead of via Skype.


OK -- enjoy this podcast. I know you will and thanks Annette for another great interview!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Your Resume/ Personal Brand: The Best And Worst Words To Use

Your Resume/ Personal Brand: The Best And Worst Words To Use | Just Story It Biz Storytelling | Scoop.it
One recent study showed that recruiters spend all of 6.25 seconds looking at a candidate’s résumé before deciding whether he or she is fit for a job. A new survey of 2,200 hiring managers and human resource staffers by jobs website CareerBuilder shows that your résumé may get a bit [...]
Karen Dietz's insight:

When you are telling your story it's important to use the right words. Here is a very quick article to keep handy on how to best tell your story on resumes and during job interviews.


You want the job, right? Then getting the correct language down is key. As is sharing your stories.


The main difference that I see between the 2 lists (words to avoid and words to leverage) is that the desirable words really focus on the results you helped produce. The first list is words that tend to describe the last job you had. Boring! 


When you share stories about the results you produced (money/time/effort saved or generated) using the words in the second list, interviewers perk up. Because that's what they want to hear. And that's how you stand out from the crowd.


ANYBODY in business can benefit from these distinctions. So print this list out and use it. Test them out to experience results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Linda Buckmaster's curator insight, March 31, 8:43 AM

Tips and buzz words on how to improve your CV.

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Creating New Stories: How Brands Can Achieve Real People Impact

Creating New Stories: How Brands Can Achieve Real People Impact | Just Story It Biz Storytelling | Scoop.it
Instead of flash in the pan campaigns, what if big companies enabled all citizens to make lasting change?
Karen Dietz's insight:

There's a big difference between telling a story and living a story. Some marketers and those in branding are still grappling with this distinction. But this article can help understand this dynamic and how to move forward.


The post by Sebastian Buck and Brian Hardwick for Fast Company discusses how marketing is changing. Telling a brand story is only the first step. What marketing and brand storytelling actually live a story they are setting in motion new stories to be told that can bring incredible change.


But everyone needs to get their heads wrapped around working differently in order to have new stories being told about a business. It's all about going for a co-created experience that makes a difference in the world.


The authors talk about how having a big shared goal + creativity + connectivity = a big impact.


It's a short article, but carries great insights for us about how storytelling is continuing to change marketing and branding (IMHO).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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In defence of liberal arts & stories: Judah Pollack at TEDxWhitehorse

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TED...
Karen Dietz's insight:

Ooooh, ooooh, ooooh -- here's another fabulous TED video on storytelling that is both awesome because of its content, and inspiring because of its message. Go Judah Pollack!


You won't want to miss watching this piece. Judah eloquently lays out the case for stories in business as a way to access and promote our humanity. And his sense of humor of fab.


Enjoy this video -- it's perfect to get you through the rest of the week!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Theophilus's curator insight, March 26, 4:44 AM

One of the most powerful cases for story, narrative that I have heard in a very long while. A true example of the recipient of the very benefits of story he preaches, Judah Pollack lays down the gauntlet to help us process life through story. Thanks Judah for mastering the degree of Awesomeness and showing me the possibilities within my own story - in 3D.

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Awesome Storytelling Quotes

Inspiring storytelling quotes from famous storytellers.
Karen Dietz's insight:

Happy Friday everyone! To get the weekend started off right, here's a SlideShare program a fellow storyteller Sherry Norfolk sent me that I hope you will enjoy. I know I did :)


I've seen some of these quotes before, and some are new. For sure I'm adding them to my stash of story quotes!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mervi Rauhala's comment, March 27, 3:57 PM
Thanks Karen! I bought your new book Business Strorytelling for Dummies as soon as it got out. Great work! I am actually writing my own book about business storytelling. Finland needs one in Finnish language.The interest here is kind of building. I hope by fall when the book is out, it is in the roof :)
Karen Dietz's comment, March 27, 4:34 PM
I am so excited for your Mervi! How wonderful about your book. And many thanks for grabbing mine :) Glad you like it. The more the merrier. Make sure I know when your book is out so I can buy my own copy and possibly do a review. Thanks!
Mervi Rauhala's comment, March 28, 3:04 AM
Karen, I'll be glad to tell you when the book is out but it might be tricky for you to read it since it will be only available in Finnish. Finland is quite a small nation. Only 5 million people and culturally we are quite original too. That is one reason why we wanted to write a book just for Finnish audience. Things that work in American or other cultures don't necessarily work here. More about my wonderfull and weird country: http://finland.fi/ :)
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Presentations Aren't Always the Right Way to Share a Story

Presentations Aren't Always the Right Way to Share a Story | Just Story It Biz Storytelling | Scoop.it
Sometimes you just need to start a conversation.
Karen Dietz's insight:

I've noticed that articles on different business story topics come in waves, and this recent wave seems to be focused on presentations. So here is another article, this one from HBR, that questions the need for presentations. Hallelujah!


Too often we think that presentations and storytelling are synonymous. While it is true that the best way to give a presentation is to include stories, giving a presentation is not the default choice for sharing stories.


In fact, one of the highest leverage points folks have in business is when stories are shared in conversation. I love this article because it gets us thinking about the question: "Do I really need to give a presentation about this? Or would a conversation -- or conversations with several people -- be better?"


So think about any upcoming presentations you've got scheduled. How would you answer the question above?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Sophie Boissier's curator insight, March 19, 6:58 AM

What caught my eye : “Our brain is mainly an image processor (much of our sensory cortex is devoted to vision), not a word processor. In fact, the part of the brain used to process words is quite small in comparison to the part that processes visual images.”

 

Regarding the use of slides, I personnaly like to use paperboards : it's old fashined, but allows to really create the conversation by "improvising" - the only imperative being : TRAIN before you present!

corneja's curator insight, March 26, 11:38 AM

"The best conversations will happen when you’ve briefed everyone ahead of time on the information you’re going to discuss. ....To get everyone up to speed, create a visual document in presentation software — what I call a slidedoc – and circulate it before the meeting." copied from the post.

 

The slidedoc idea is a good idea. Thanks!

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Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love

Neuroscience Study Identifies "Story Button" & What it Says About Brand/Human Love | Just Story It Biz Storytelling | Scoop.it
Move over focus groups. Neuroscience-based research from Innocean seeks to uncover what people really like and seemingly reveals that, sometimes...
Karen Dietz's insight:

Hmmmmm -- here's some new research from neuroscience. The company Innocean wired up 8 people to measure their responses, asked them questions about brands, and then about people they love.


Guess what -- 3 of the 8 people showed more love for brands than people. Why? The brands had a stronger story attached to them. What does it mean? Their interpretation is that there is a story button in our brain.


OK -- hold on here. I've got some problems with this. I'm not a neuroscientist but some of this seems like a lot of over-reaching.


First of all -- 8 people is a very tiny sample. That 3 of the 8 had a certain experience does not mean much at all.  All the study points to is more questions. Like for the 3 people who loved their brands more than loved ones, are their relationships troubled? If so, that would naturally lead to mythologizing a watch. And is a watch a brand or simply an object evoking strong memories? Is the love for the Seattle Seahawks more about someone mythologizing their identity? And does that reflect at all on this person's love for his toddler? Ay yi yi -- I could go on.


And then to conclude there's a "story button" in the brain that is more like a switch to turn on and off is problematic for me also. We think in stories so narrative structure is much more imbedded in who we are than a pus button indicates.


So I remain highly skeptical about this study until A LOT more research is done. Read the article and tell me what you think.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ivan Mercado Lorberg's curator insight, March 14, 11:34 AM

¿Es posible "amar" o comprometerse con una marca en particular en un mundo tan poligámico como el de hoy enn día? Acá una respuesta Neurocientífica

Mervi Rauhala's curator insight, March 18, 3:38 AM

Interesting study about how people "love "their favorite brands and icons even more than people. But there has to be a special story related to the product or brand, but but...The results could be also interpreted otherwise. Leaves lot of open questions.

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Fun New Way For An Elevator Pitch To Trigger Your Biz Story

Fun New Way For An Elevator Pitch To Trigger Your Biz Story | Just Story It Biz Storytelling | Scoop.it
Why cartoons are so memorable.
Karen Dietz's insight:

Elevator pitches about who you are or what you do are always challenging. I don't even like the word 'pitch' because it sounds like you are just pushing a message at someone when what you really want to do is start a conversation.


I do like the word 'trigger' because that's the purpose of these few lines about yourself -- to trigger a conversation where you get to tell your story.


And this article shows us a new and very creative way to get that done: draw your Elevator piece! Use a cartoon. Use a powerful visual. Now that will get people chatting with you!


What fun. This might not work for everyone, but my guess is that it can be wildly applicable. And it's also another terrific way to brand your company and stand out from the crowd. How about putting it on the back of your business card?


Enjoy this creative post and the opportunities it presents.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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