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All the best info on storytelling to lead and grow your biz
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How salespeople inspire customers to invest, not resist, with stories.

How salespeople inspire customers to invest, not resist, with stories. | Just Story It | Scoop.it

Although the value of your offering is overwhelming, customers resist. Why?
More important, how will you get past this irrational wall of resistance, and make the sale?



Here's a quick article from Michael Harris that makes a powerful point: if you want to increase your sales, engage prospects in buying simulations (a special type of story) that do your selling for you.


I also like the SlideShare piece that comes along with this, and the free downloadable guide.


Master buildling and sharing these scenarios and see your sales rise. Now that's a good thing!


PS -- if you want more on story selling, follow fellow curator Ken Jondahl and his Story Selling curated content at http://www.scoop.it/t/story-selling 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Electronic records don’t tell us stories that make cognitive sense

Electronic records don’t tell us stories that make cognitive sense | Just Story It | Scoop.it
After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense.


For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge.


Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings.


Oh, when will we learn? Patients ARE stories. 


You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture.


Oh well. OK, I'll get off my soap box now.


To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem!

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