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Just Story It Biz Storytelling
Story as a path to transformative leadership & business success    www.juststoryit.com  619-235-0052
Curated by Karen Dietz

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About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | Just Story It Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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ManufacturingStories's curator insight, September 7, 2013 5:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 5:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 5:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
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"The kids have no imagination!"

"The kids have no imagination!" | Just Story It Biz Storytelling | Scoop.it
"The power of the spoken word hasn’t disappeared and it never will. But with the enormous forces applied by hardware, software, advertising and media corporations – to consume, consume and consume some more – kids brains are being rewired. What to? pretty simple – to consume media. Lately becoming a synonym to advertising."
Via Gregg Morris, Peter Fruhmann
Karen Dietz's insight:
I agree with Peter Fruhmann on this point -- and the point of the article. We definitely need more storytelling, not sound bites. Enjoy. I'm on the road this week with client work (and last week as well). Sorry for the super short reviews! More to come in a few days.
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How Jack Daniel's uses storytelling to personalise the brand

How Jack Daniel's uses storytelling to personalise the brand | Just Story It Biz Storytelling | Scoop.it
“ Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.”
Via Gregg Morris
Karen Dietz's insight:
Here's a nifty article on how Jack Daniels uses storytelling to promote its brand and its whiskey. Bottoms up!
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Want to fix world problems? Then tell a different story.

Want to fix world problems? Then tell a different story. | Just Story It Biz Storytelling | Scoop.it
Change the story, and you change everything.
Karen Dietz's insight:

Wow -- what a rich and thought-provoking post that is a must-read for anyone interested in business storytelling (or any kind of storytelling). The insights shared here should keep you occupied for quite awhile.


The gist of this article is this: if we see/want a better future, then what story will help us get there? As the author says, "Our stories have an immense power to shape the world."


Tim Hjersted of filmsforaction.org is the author and I'm adding him to my list of 'must follow people'. He explains how sharing different kinds of stories will get us out of our present and into a more desirable future.


Even better -- he then goes on to share the emerging new stories to get behind. Some of these I've been charting for the last 15 years. It's fun to see how far we are coming along. And yes, we still have a ways to go.


These stories are particularly important for businesses to not only be aware of, but become part of. This is particularly true as companies continue to embody social causes as a way of doing business.


Get behind the new stories that engage you. You will thank you, your customers will thank you, your business will thank you, the world will thank you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jens Peter Madsen's curator insight, September 17, 12:37 AM

Waw a perspective - I believe its true - It´swhat we expeience in daily life. Bad stories makes us lazy and good stories gives us energy and hope :-)

 

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Give 'Em a Story to Tell: The Heart Of Marketing Is Experience

Give 'Em a Story to Tell: The Heart Of Marketing Is Experience | Just Story It Biz Storytelling | Scoop.it
VideoSouthwest Airlines recently launched new branding for the airline. It’s snappier and more refined, yet still reflective of a colorful Southwest. One thing stands out. The heart is now more prominent in the branding. Perhaps the biggest and most unique reflection of this is a large heart painted on the [...]
Karen Dietz's insight:

I recently curated an article on storytelling at Southwest Airlines as a key driver to corporate success -- and a strong corporate culture.


Now here's another article that goes into more depth about how Southwest nurtures its culture via storytelling and experiences -- that then gives staff and customers more stories to tell.


This is the heart of the storytelling dynamic. The best news is that you too can use this dynamic in your company, no matter what its size.


Enjoy the insights and advice in this post.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Implications: Appealing To Values, Not Attitudes

Storytelling Implications: Appealing To Values, Not Attitudes | Just Story It Biz Storytelling | Scoop.it
In any industry, some of the most successful new business ideas are the most radical. But these are also the most likely to fail, fast. Having a proposition that goes against the prevailing view can be game-changing; if you can get people to agree with you. And there’s the hard [...]
Karen Dietz's insight:

Here's something to think about over the weekend -- when you are sharing your stories is your objective to change attitudes or values?


Turns out the answer could make a world of difference for you if you want to be more successful.


For many years I wrote about values (personal and organization), did workshops about them, and diagnosed companies regarding them. Here is part of what I taught:  values generate beliefs, behaviors, and attitudes. But the foundation is always a person's values.


So if you really want to fundamentally change yourself -- or facilitate change in someone else -- look to values.


This article does a handy job of explaining all of this and shares some important research from 2012 about circumventing resistance.


Bottom line for storytelling: craft your stories to address values, not simply attitudes. If you do so, you will rock the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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For Storytelling, Which Is Better: A Flipchart or PowerPoint?

For Storytelling, Which Is Better: A Flipchart or PowerPoint? | Just Story It Biz Storytelling | Scoop.it
A new study shows a difference in comprehension between PowerPoint and flip charts.
Karen Dietz's insight:

Here's some new research that is out that may have a direct impact on your business storytelling.


According to the study conducted by Stanford Univ, comprehension and retention of material soars when a flipchart or whiteboard is used during a presentation and PowerPoint (PPT) is nowhere to be seen.


Makes sense to me. In my work I rarely use PPT anymore. In fact, if you conceive of all your presentations and facilitation as a story, you will hardly use PPT. Why? Because stories and storytelling is all about feeding images from your mind to the minds of your listeners. If you are a good storyteller, PPT becomes less important.


Yes, periodically I do need to share information via PPT -- like brain diagrams. Or a list of emotions. But when I can I like to reserve these for handouts, which I make interactive so people can make notes.


OK -- that's just me :) I think the real value of this article is that it shows us that in certain contexts with certain objectives, just using a flip chart or whiteboard makes your presentation much more effective.


Figure out how you can make this research to your advantage in your business/professional life.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Create Stunning Images + Videos With These 8 Visual Content Apps

Create Stunning Images + Videos With These 8 Visual Content Apps | Just Story It Biz Storytelling | Scoop.it
Do you want to present visual messages in new ways? This article shows eight design resources and tools to create visual content quickly and easily.
Karen Dietz's insight:

What a great list of tools! It includes everything from where to find copyright free photos to creating easy animated videos to fast ways to generate simple graphics for blogs and social sharing.


If you are like me, you don't have time to fuss and fidget with visuals. You need tools that are quick and easy. It looks like many of these qualify.


Enjoy these time savers and here's to making wonderful visuals to enhance our business storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Power Links Between Story Sharing, Innovation, Knowledge Transfer, Work Spaces

Power Links Between Story Sharing, Innovation, Knowledge Transfer, Work Spaces | Just Story It Biz Storytelling | Scoop.it
No, we won't all be working from home. The surprising reasons why Google's bee keeping group and Instant Messengers are so powerful.
Karen Dietz's insight:

Here's another great article (with a few twists) about the value of  working in proximity to others, and face-to-face interactions -- and the positive impact on both business productivity and profitability.


It's easy to get caught up in technology and working virtually. Yet what we know from studies done since 1977 is that face-to-face communication remains critically important in organizations.


And of course, when you are actually working with people in the same physical environment, conversations and sharing stories happen all the time.


As this article says, physical closeness even boosts virtual communication. Who knew??!!


This latest study was done with wearables over the past 2 years. Lots of big data was collected. Not only did the research confirm that face-to-face communication increased productivity, they also discovered it increased innovation.


Even better, they were able to actually chart how the physical environment (layout and design) of the office spaces either fostered communication, story sharing, and knowledge transfer -- or not.


Read the article for much more in-depth information about the implications of this study on the design of work spaces and the positive impacts for companies. It's a winner!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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A Significant Part of Your Biz Story: Purpose-Driven Marketing

A Significant Part of Your Biz Story:  Purpose-Driven Marketing | Just Story It Biz Storytelling | Scoop.it

You’ll often find me in some huge debates online on anything related to politics, religion and capitalism… all the red-hot buttons that most people avoid. It’s why I have personal and branded presences across social media. If you want marketing only, follow the brand. If you want me, follow me… but be careful… you get all of me.+

While I’m an unabashed capitalist, I also have a big heart. I believe we should help one another and not depend on bureaucracies that are inefficient and ineffective. I truly believe the way we change things is by taking personal responsibility and helping to be the catalysts for change. Our agency is always donating time, money and other resources to not just help charities… but to also help businesses that don’t have the resources but have promise. +

It’s no longer good enough to just have a social media presence. Marketing 3.0 will be won by those who become purpose-driven social brands, and to do so, the CMO, CSO, CSR, and Foundation leads must align to bring a cohesive brand story to life. Check out We First’s infographic below with some cold hard facts that make it clear the future of profit is purpose, and the most iconic brands of the future will be those that drive the most meaningful social change. Simon Mainwaring

It’s not just the right thing to do, being purpose-driven is also becoming an expectation of businesses, the motivation for employees and a growing buying habit by consumers. People want their money to go to businesses that are environmentally aware, treat their employees well, and invest time and energy in making the world a better place. +

I’m glad purpose-driven marketing is becoming a growing strategy and topic of conversation – I’ve written before about the frustration I have when people criticize cause marketing (we discussed this with the ALS Ice Bucket Challenge… ugh). I’d encourage every company to promote the efforts they’re making to help those around them – this inforgraphic points to why!


Via Russ Merz, Ph.D.
Karen Dietz's insight:

Here's a handy infographic that addresses a shift happening in business: being purpose driven and sharing that story.


Being purpose driven means a company focuses on how their products/services not only solve a customer's problem or fulfills a need, but also positively contributes to fixing a social problem or makes a difference to humanity/the planet.


Certainly this infographic shows the consumer desire for this and the opportunity gap for businesses.


But hold on! If you name this activity "purpose driven marketing" you are already following the path to ruin. Why?? Because it will be a marketing project (re: a snow job) instead of the way the company fundamentally does business.


So be like Patagonia and a few other companies who really are purpose driven. There are far more companies today who are just jumping on this bandwagon but not walking their talk.


But if you can tell this kind of powerful story about your business, all kinds of rewards are in store for you.

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Russ Merz, Ph.D.'s curator insight, September 9, 5:39 AM

An interesting blog post about the increasing traction that social activism is getting in social media marketing. Of particular note is the notion that this is becoming a new and powerful means for #brands to articulate positions and execute campaigns on a wide variety of social issues.

Martin (Marty) Smith's curator insight, September 10, 12:33 AM

Brian is SPOT ON here as usual. We've been watching the annual Cone Consumer Activism Survey for years. The number of consumes who want their brands to do the right thing about health, the planet and human rights has grown steadily for years.

Brian is right when he says it isn't enough to make a great widget anymore. Everyone makes a great widget now. Now we buy from those who are "like us" and who we love.

You can't buy love, but you can sure influence it by your deeds and actions. When I started selling bar soap for P&G a lifetime ago (1981) what a marketer SAID was important.

Marketing was about knitting SAYINGS together and repeating them enough to drill them into memory. Now marketing is about what we DO and any dissonance between what we DO and SAY is death.



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The Power of Visual in Biz Storytelling

The Power of Visual in Biz Storytelling | Just Story It Biz Storytelling | Scoop.it

Forget about “show, don’t tell.” These days it’s show and tell. And this holds ever more relevant when it comes to creating a compelling brand story. The power of visual is simply encoded in our genes. We process visual information incomparably faster than impressions from other senses and we retain it for much longer periods …

Karen Dietz's insight:

This is a quick article with some great reminders about the power of imagery in storytelling -- and a few additional insights on how visuals can immediately connect with/activate emotions.


Of course, all effective storytelling is based on the storyteller being able to transmit/spark images in the listener's brain. Oral storytellers have been doing this successfully for 100,000+ years.


Today we also have widespread abilities to add photographs and other visual elements to our storytelling that occurs in a wide variety of media. And it is important to leverage this kind of digital work as stories show up in all kinds of different forms.


The 6.30 minute TED video shared in the post is a must watch for explaining how the brain works with visual images and creates meaning.


I really like the point made in the article about how visual also means social. In other words, bringing photos and images into your digital stories promotes sharing. 


I don't necessarily agree that visuals are required because of shortened attention spans. But I do agree that visuals can entice people into a story.


The folks from Edgar (Damjan Obal, Marusa Novak), a European branding agency, wrote this piece. They've won a number of awards in Europe, and included a couple of examples of their brand storytelling. Watch them -- they are good -- but are they really stories? Let me know what you think!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Great examples to follow of 'customer as hero' stories from Southwest Airlines

From our very beginning, Southwest Airlines has been a maverick in the airline and Customer Service industries. We set ourselves apart every single day by de...
Karen Dietz's insight:

Here's a 13 minute video from Southwest Airlines that my biz storytelling colleagues Paul Smith and David Hutchens found and shared on Facebook. It is a fabulous example of how customer stories convey an organization's values, vision, and mission.


And there is something else here that Southwest does really well -- most of the stories are NOT so much about the company. Instead, the customers are the heroes. In other words, many of the stories are about something important happening in the customer's life and Southwest happened to be the vehicle for it. 


Sharing stories where the customer is the hero requires quite a mind shift. So here are some really good examples in the video. Watch, learn, and craft your own stories in similar ways.


For some additional insights check out Mark Goldman's comment to my Facebook post about the video.


I'm looking forward to my upcoming trips on Southwest. If you fly that airline, you too may have some stories to share.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Leadership: Authentic Storytelling + 3 Stories To Tell

Leadership: Authentic Storytelling + 3 Stories To Tell | Just Story It Biz Storytelling | Scoop.it
Everyone loves a good story, which is an important lesson for brands. Consumers want to develop meaningful relationships and relate to brands they can trust, and storytelling is a powerful way to accomplish that. I’m often asked to tell the story behind Influence & Co. It’s simple: My co-founder and my [...]
Karen Dietz's insight:

Here's a quick post about how to stay authentic with your stories plus 3 types of stories you can tell.


What I like about the article most are the 3 types of stories. All 3 fall into the bucket of "Founding Stories." Founding Stories are one of the 4 types of core stories every organization needs to tell. Stories about how the organization was founded and got started are critical to share both internally and externally. They provide needed context for why and how you do what you do, and what sets you a part from others.


But Founding Stories are not all the same. There are different types of Founding Stories and here are 3 that will definitely help you tell yours. Which one of the 3 best applies to you?


I know you'll get lots of ideas from this post. And thanks to author John Hall for helping us sort these stories out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Can Storytelling Kill Your Message? Yes--in 5 Ways

Can Storytelling Kill Your Message? Yes--in 5 Ways | Just Story It Biz Storytelling | Scoop.it
Stories should relay a message and engage audiences, but sometimes they just fall flat. Learn why stories can fail and how you can make your stories effective every time.
Karen Dietz's insight:

This a quick article with powerful tips on when stories don't work. In addition to knowing why and how to craft great compelling stories, it is also worth knowing what contributes to stories failing.


If you pay attention to avoiding the traps explained here you are well on your way to story success.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, September 6, 7:01 AM

Do it but with care...

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Want Biz Storytelling Success? 10 Simple Rules

Want Biz Storytelling Success? 10 Simple Rules | Just Story It Biz Storytelling | Scoop.it
I was recently asked to write 10 top tips for effective storytelling for the June 2014 issue of British Airways in-flight  magazine Business Life. Deciding what to include was tricky but a very use...
Karen Dietz's insight:

Short, sweet and to the point! Here are 10 terrific storytelling rules by Geoff Mead that will bring you success. 


I particularly like the one about listening first, and I also like the advice to know the story not the words. 


Read Geoff's explanations for more insights. This post is perfect for a Friday or the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Can Ease Tensions in Any Culture or Org

Storytelling Can Ease Tensions in Any Culture or Org | Just Story It Biz Storytelling | Scoop.it
In the last couple of weeks there has been increased firing across the line of control that separates India from Pakistan. According to news reports at least two Indian civilians and four Pakistani civilians have been killed, and dozens injured on both sides. In the midst of this India canceled scheduled [...]
Karen Dietz's insight:

Well, if stories can be used to reduce entrenched cultural differences that result in violent conflict, then surely business storytelling can reduce divisions within companies and between staff.


Here is a terrific article discussing how soap opera stories are bridging cultures and building understanding between people. This is not new -- colleagues Paul Costello has been doing related work for years with Protestant and Catholic youth in N. Ireland; and Noa Baum has been doing the same between Israelis and Palestinians. And plenty of other story colleagues are doing similar work.


This article is a good weekend read. If this can happen for nations, it can happen for your organization. LOL -- some stories in organizations are like ongoing soap operas. But all you really need to do is start by having people share 'Who I Am" stories across the organization.


As we all know, someone is no longer a stranger once you know their story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller

One Secret to Nike's Success? Story Tips From Nike's Chief Storyteller | Just Story It Biz Storytelling | Scoop.it
How Storied Leadership Fosters Employee Engagement I recently had the pleasure of interviewing Nike’s Chief Storyteller and Sr. Director of Global HR Talent Development, Nelson Farris. Wow — what an amazing 30 minutes! http://juststoryit.com/podcasts/KDietzPodcast-NelsonFarris-edited.mp3 I’ve known about Nelson since 1999 when I first saw his name in an article about organizational storytelling. I’ve been following... View Article »
Karen Dietz's insight:

Storytelling  in marketing/branding is all the rage. And Nike does a fabulous job at that.


But how else do they work with stories internally to ensure success? Well, my 30 minute podcast with Nike's Chief Storyteller and Sr. Director of Global HR Talent Development brings to light some of their practices and story philosophy.


If you are an entrepreneur, manager, corporate exec, or nonprofit, Farris' insights can apply to you.


Grab this podcast and continue to leverage the heck out of storytelling for your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Apply to be a Fellow @ The Stanford Storytelling Project

Karen Dietz's insight:

Hi All -- I discovered that Stanford University's Storytelling Project is looking to hire a Fellow to teach storytelling. It sounds like a fabulous position and I bet quite a number of you are qualified.


If you are interested, here's the job description and application link. 


They start accepting applications from Sept. 5 - September 26, 2014.


Good luck -- I hope one of you gets it!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Make Storytelling Part of Your Company DNA: 6 Best Ways

Make Storytelling Part of Your Company DNA: 6 Best Ways | Just Story It Biz Storytelling | Scoop.it
Everyone loves a good story. Everyone. Which is why storytelling should be at the heart of your nonprofit’s strategic communications. I know ‘storytelling’ is a meme du jour. But that’s no reason to ignore it. Just because everyone else is doing it doesn’t mean you shouldn’t! There’s a reason these phrases become buzzworthy. In this [...]
Karen Dietz's insight:

I like the 6 ways shared here for making storytelling part of the ongoing activities of your organization -- whether its a nonprofit or for profit firm.


Once an organization embraces storytelling, then the next round of work is how to continually gather stories to share in different media.


The 6 pathways shared here will help you get that next piece done. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Stephen Dale's curator insight, September 5, 8:19 AM

I liked these two points:

 

1. Look for emotionally compelling stories that relate to content that is relevant to your audiences.

2. Look for stories that show folks how they can prevent an unhappy ending.


Perhaps especially point 2!

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Data Storytelling: How To Make A Big Difference

Data Storytelling: How To Make A Big Difference | Just Story It Biz Storytelling | Scoop.it
Many people will be familiar with signs by the side of the road exhorting drivers to take their litter away with them. In the past, those signs would remind transgressors of the penalties they faced if caught. Nowadays, they are more likely to feature a statement along the lines of [...]
Karen Dietz's insight:

As I continue to help clients and students integrate data into stories and presentations, I'm finding great truth in the ideas presented in this article.


This post focuses on a specific category of information that when shared can move mountains. The information simply conveys what "other people do."


If you need to influence people in any way, take the advice in this article to heart. The author writes about how to share "what other people do" and gives fab examples to back it up.


Enjoy reading this piece and adding these tips into your data storytelling toolkit.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Cool Stories Behind Famous Typefaces: New App Tells All

The Cool Stories Behind Famous Typefaces: New App Tells All | Just Story It Biz Storytelling | Scoop.it
Typendium makes surprisingly interesting typography history freely accessible to anyone with an iOS.
Karen Dietz's insight:

This article is perfect for the upcoming holiday weekend! Here we have a fun post that demonstrates a fabulous use of Back Stories.


Written by Carey Dunne for Fast Company's Co.Design blog, it's the story of an iPhone app now available that gives you the history of typefaces (I installed it on my iPad). There's a potential for the stories to be boring, but the anecdotes are terrific!


Like the history of the typeface Baskerville. It was created by John Baskerville, who according to the app: "...just had a love of print and lettering and let nothing stop his need for perfectionism. In doing so he revolutionized the printing process, printed some of the most astounding books of his day, and became despised by the professional printers of England." His creation of the Baskerville typeface started it all.


Who knew??!! For a mere 99 cents you too can access other typeface histories in the app. More will continue to be added.


What a hoot. Now when I choose a typeface when working on a document, I can discover more about its name, creator, history, purpose, etc. I love that.


And my other reminder -- backstories are fun. If they can be created about typefaces, surely any business can create and leverage all kinds to share with the world.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creating Awesome Video Stories: It's Easy w/ These Tools and Software

Creating Awesome Video Stories: It's Easy w/ These Tools and Software | Just Story It Biz Storytelling | Scoop.it
Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.
Karen Dietz's insight:

If you've got a great story to share (because you've paid attention to building your storytelling skills), and now it's time to turn it into a video.


Ugh. Sounds like a big headache. Until you read this article, which goes over all the tools and software needed to make it EASY. Yeah!


One tool they recommend is Camtasia. Well, I struggled with this program. Ultimately I abandoned it because of the learning curve involved -- and I just didn't have the time. But that's me. Maybe your experience is/will be different.


But I can't wait to try the other tools! They do sound easy. I hope this article helps you tackle and master creating videos quickly and easily. Let's have fun making more of them!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Naomi Assaraf's comment, August 27, 12:33 PM
ugh. I'm a supporter of the social media summit, but it seems like every article they write lately is a blatant ad for SMS. That's not what content should be used for. I'm really disappointed with that strategy.
Karen Dietz's comment, August 27, 6:15 PM
I agree with you Naomi. When I saw the ad at the end of the article I was a bit disappointed. Luckily it can mostly be ignored while readers grab the insights about the tools. Hope you are having a great day.
Janet Vasil's curator insight, August 30, 10:02 AM

Video tools keep getting better and easier.  Good article about some of the latest options.

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The Role of Storytelling: What Leadership Looks Like In 20 Years

The Role of Storytelling: What Leadership Looks Like In 20 Years | Just Story It Biz Storytelling | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]
Karen Dietz's insight:

Here is another article on leadership that will help us chart our future and create it well.


Heaven knows, just looking at the news headlines these days reminds us how critical leadership is. And I'm not just talking at the political level. Nor am I talking about leadership at the big corporate level. I'm talking about leadership at YOUR level -- no matter where you are in your career or professional life. We are all required to be leaders today in some way, shape or form, whether we work alone or with others.


So what skills do we need to cultivate now to be awesome in the next 20? This article covers them.


Out of the 6 discussed, 4 are related to storytelling:

  1. Questions Not Answers. Effective business storytelling is NOT about 'telling'. It's about evoking stories from others and listening. Then sharing a story in return. That's the exact opposite of what is usually taught however. In order to really leverage story as a leader, it's all about mastering the Art Of The Question. Knowing the right kinds of questions to ask when is one of the secrets to the universe. No kidding. You 'gotta master this one.
  2. Employee Pull. Story is a pull technology, not a push technology. Stories pull people into your world. If you are still relating to storytelling as a push technology -- let me tell you a story so I can push my message to you -- cut it out. Pivot and work with stories as a pull technology so you are working with modern 21st Century skills.
  3. Customer Pull. Ditto #2
  4. Purpose. Got a purpose for your company that creates a positive impact on the planet? In order for Purpose to come alive, to capture the hearts/minds of people, story is your #1 vehicle for getting the job done. Get this under your belt today so you are propelled past others who are late to the game.


There are 2 other skills the author talks about in this post. For me they are long on concepts and short on examples or how-to. But they are good signposts to keep on the radar screen and find more articles research on.


OK -- I'm off to client meetings. While I'm gone doing my story thing, read the insights from this article (of which there are many) so you can start preparing today for your leadership of tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jerry Busone's curator insight, August 28, 5:07 AM

Good spin and interesting 

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Burning Man: Its Wonderful, Weird Economy and Links to Story

Burning Man: Its Wonderful, Weird Economy and Links to Story | Just Story It Biz Storytelling | Scoop.it
Burners spend thousands preparing for the money-free event. But just as the desert community cannot fully escape capitalism, neither can capitalism remain untouched by the "gift economy."
Karen Dietz's insight:

Burning Man is happening right now and it's on my bucket list to go to there. Why? Well for one, think of all the awesome stories I'll be able to tell afterward!


But that is not the only reason. I want to go to Burning Man so I can experience/learn more about the ethos and logos of community, values in action, and how the future may look/feel through different economic values that I see emerging today. 


Burning Man is a week-long art event that happens in a totally desolate desert with sandstorms and no water. You pack in all you need. And you pack out everything you generate.


What has this event got to do with storytelling though? Because what I see in Burning Man are the basic tenets of storytelling. Not how to tell a good story. But what principles underpin great storytelling.


Here are the basic principles of Burning Man and the link to storytelling:

  1. Make real connections with people instead of only commercial connections. What counts is connection at the event, not commodity. The highest leverage point in biz storytelling is making connections that keep people devoted to your product/service over time. Not "I tell you a story; you buy my product" short term transactions.
  2. Create something for the collective reward. We swap meaningful stories ultimately to share our wisdom, knowledge, lessons, inspirations which elevate all of us together. This is often what drives the best of the best storytellers.
  3. Invest in a product/service/org for the joy it will bring you and other people. Invest because it is beautiful, not ONLY because a profit exists (think Steve Jobs & Apple). We share stories because of the joy and beauty they bring to ourselves and others, not ONLY because of profits to realize.
  4. Giving and gifting is the culture of Burning Man. The best storytelling emerges when you think of your story as a gift you offer others. In both cases you are feeding souls, not stomachs.
  5. At Burning Man people create awe inspiring art to share. People dream, convene, create, and make. Storytelling is a creative act that also harnesses this same power in the same way. Crafting a story is not a plot or story structure you cram yourself into.
  6. Burning Man can help folks shift, change, and reset back in daily life. Stories can do the exact same thing.
  7. Burning Man is able to not lose its authenticity as it grows bigger. I want to learn that so stories don't lose their authenticity as audiences and connections grow bigger.


Now back to the article -- this is a fascinating story about Burning Man and the values they focus on. It's a terrific example of values in action and how values shape culture. There are good lessons here for all of us in leadership, living values, and org storytelling.


This is a great read to enjoy. Maybe next year I'll get there!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Need a Headline For Your Story or Blog? 19 Fab Formulas

Many people have found headlines that work wonders, consistently, time after time. And they go well beyond the saturated listicle or clickbait. Why not take so…
Karen Dietz's insight:

I just led a storytelling workshop today for one of my favorite nonprofits -- Just in Time for Foster Youth. Part of our discussion was how to start a story that captives folks. Eventually we have to write a "wow" headline for the story to be shared in a newsletter, etc.


When using a written story in an email, newsletter, blog post, article, PowerPoint, and the like, being able to write an attention grabbing headline is key. Your headline will spark someone to read your story. Or not.


Here's a nifty guide to help you nail writing headlines that move people to stop, read, and gain your wonderful insights.


Have fun with these formulas and let me know how they work for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ken Dickens's curator insight, August 27, 10:56 AM
Non-Profit fundraising is about telling your story in a compelling way. Here's help! -Ken www.2080nonprofits.org
malek's curator insight, August 27, 2:45 PM

Headline today Or Headline news,

We're more likely to read Headlines not the post body.

Jeff Domansky's curator insight, September 1, 8:58 PM

Great headline writing tips via storyteller Karen Dietz.

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Answer These 3 Questions For Fab Success At Your Next Storied Presentation

Answer These 3 Questions For Fab Success At Your Next Storied Presentation | Just Story It Biz Storytelling | Scoop.it
Delivering presentations is one of the best ways to build your brand and increase your network, yet public speaking is ranked ahead of death in the list of fears. To succeed at your next speech, focus on your audience and ask yourself these three critical questions.
Karen Dietz's insight:

Every presentation you give -- no matter what time and to whom -- is all about being able to tell your story and succeed.


To help us all get better at presentations of any kind -- whether it's at a team meeting, with senior executives, project managers, investors, sales proposals and presentations -- here are 3 critical questions you need to answer to be able to tell your story well and sell.


While the article is geared toward public speaking, the advice here crosses all applications. Whenever you need to present your ideas, make sure you can answer these 3 questions first.


Follow the tips here and be awesome!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, August 26, 9:11 AM

Remember, your presentation is not a showcase for how knowledgeable and great you are. Your presentation is your opportunity to share ideas with your audience that position them to be more & do more.

Curated by Karen Dietz
Karen is available for workshops, coaching, public speaking & consulting on telling your story, making values/vision come alive, uniting people to achieve audacious goals, & building transformative leadership. Remember, whoever tells the best story wins!