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Suggested by Michael Harris onto Just Story It |
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I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.
Keep this article/outline handy because it works!!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it
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Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …
Karen Dietz's insight:
Here author and story practitioner David Lee tackles how to connect employees and customers around storytelling to build engagement, enhance customer service, and build both branding and corporate culture efforts. Like David's previous article on employee orientation and storytelling, articles about the specifics (not platitudes) of how to link customers and employee together so stories are generated are few and far between. There are both good insights and good tips here. Particularly about addressing the common 'line of sight' problem. Enjoy! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Casey Strachan's curator insight,
February 10, 4:33 PM
Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.
Casey Strachan's curator insight,
February 10, 4:33 PM
Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture. Delete the scoop?
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Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.
Karen Dietz's insight:
I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical. And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners. In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter." Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing. And it is also not just about broadcasting a message -- it's about reciprical storytelling. Enjoy this unique perspective on emotions and business economics. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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L.L. Bean: The importance of relationships [via storytelling] in CRM and social in CSR - Brian Solis![L.L. Bean: The importance of relationships [via storytelling] in CRM and social in CSR - Brian Solis | Just Story It | Scoop.it](http://img.scoop.it/uAfV7tcp_-3uGmw_sTJwDTl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Great example of the power of #storytelling -> L.L. Bean: The importance of relationships in CRM and social in CSR http://t.co/93Qtz6ua
Karen Dietz's insight:
This is a terrific example of how a company (L. L. Bean) is using customer stories effectively. And the blog post is a great story! Think about this for your own business or organization. This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it Delete the scoop?
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