get your strategy, posture and culture aligned as a first step on the way to changing the world.
Got a story? How about an attitude? Or does your story express your attitude? Is your attitude part of your story?
Turns out you need both. Well, that makes sense actually. The stories that stand out the most -- that aren't an expression of bland-land -- are those that do have an attitude.
Now that doesn't mean to say that attitude is all about the 'in your face' kind. It means that you have a defined personality that imbues all you do.
Check out this article to understand the attitudes of Coca-Cola, Apple, Red Cross and Ritz-Carlton and how those play out as dynamics in their cultures and strategies.
No matter if you are an enteprise, entreprenuer, or non-profit, there are definite insights here you can use.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it