Just Story It
92
All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
Follow
Scooped by Karen Dietz onto Just Story It
Scoop.it!

Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF

Optimize B2B Content Across the Sales Cycle – Lee Odden #SESSF | Just Story It | Scoop.it
From www.toprankblog.com - August 22, 2012 9:04 AM

As focused as we all are on conversions and purchases, we are not all capitalizing on the opportunity to attract and engage with our customer at every point in the buying cycle, and as a result, customers can slip away.


I love the maps in this article!! They are very helpful to know and understand how the stories companies are creating and sharing need to play out across the sales cycle in order for businesses to grow.


The author A. Hall also makes the point to tell the story first, then choose your platforms. Too often we get caught up in the glamour of the technology instead of crafting a really good compelling story. But that is backwards. 


Then the B2B Content Mapping diagram will help you sort out the next steps.


With business stories, it is sometimes hard to know, once you have your stories, how to proceed effectively to build fans, followers, and sales. 


This article and charts should help you out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

  • Comment
  • +
No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

The Power of Customer Stories & Testimonials to Engage Employees

The Power of Customer Stories & Testimonials to Engage Employees | Just Story It | Scoop.it
From www.tlnt.com - February 9, 10:51 AM
Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …
Karen Dietz's insight:

Here author and story practitioner David Lee tackles how to connect employees and customers around storytelling to build engagement, enhance customer service, and build both branding and corporate culture efforts.


Like David's previous article on employee orientation and storytelling, articles about the specifics (not platitudes) of how to link customers and employee together so stories are generated are few and far between.


There are both good insights and good tips here. Particularly about addressing the common 'line of sight' problem. Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Casey Strachan's curator insight, February 10, 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.
Casey Strachan's curator insight, February 10, 4:33 PM

Tested and true for building engagement, enhancing customer service, and building both brand and corporate culture.
Karen Dietz's comment, February 14, 9:25 PM
Thanks for your insights Margaret and Casey!
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Karen Dietz
Scoop.it!

The Business Impact of Human Emotions

The Business Impact of Human Emotions | Just Story It | Scoop.it
From businessjournal.gallup.com - December 11, 2012 2:12 PM
Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.
Karen Dietz's insight:

I am seeing more and more articles on why paying attention to human emotions in business is becoming more and more critical.


And of course, for biz stories to work, emotions must be conveyed in order to connect emotionally to your listeners.


In this article, Ed Boyle from Gallup shares why classical economic theory does not work well today, and why pay attention to human emotions does. As he says, "O'Boyle: As technology and other avenues for connecting with customers continue to evolve, we believe that a person serving another person is still the biggest area of untapped potential for all companies. It's a concept we call HumanSigma, which emphasizes the importance of the employee-customer encounter."


Ah ha! This just goes to prove my point that the highest leverage point in biz storytelling is face-to-face interactions where stories are shared orally -- and coming from a place of service. But of course, it goes way beyond the employee-customer encounter. It is also part of leadership and marketing.


And it is also not just about broadcasting a message -- it's about reciprical storytelling.


Enjoy this unique perspective on emotions and business economics. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Markose Abraham's curator insight, December 11, 2012 7:53 PM

Emotions do play an important part.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Scooped by Karen Dietz
Scoop.it!

L.L. Bean: The importance of relationships [via storytelling] in CRM and social in CSR - Brian Solis

L.L. Bean: The importance of relationships [via storytelling] in CRM and social in CSR - Brian Solis | Just Story It | Scoop.it
From www.briansolis.com (via @HeliSirkia) - December 28, 2012 2:48 PM
Great example of the power of #storytelling -> L.L. Bean: The importance of relationships in CRM and social in CSR http://t.co/93Qtz6ua
Karen Dietz's insight:

This is a terrific example of how a company (L. L. Bean) is using customer stories effectively.


And the blog post is a great story!


Think about this for your own business or organization.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn