So we have all heard time and time again, "to attract links you need to build great content". But very few actually talk about what good content looks like. That's because good content can come in many different forms.
Here's an article by Joe Hall that very clearly explains why content on a website gets ignored. And they are all story principles!
Keep this list handy and make sure when you are creating content -- any kind of content whether it be a blog post or a brochure -- that you include a well written title, has a unique voice, contrast, a focused key message, etc.
Read the article for more!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it