We can all agree that the work we do should inform, be appropriate to the client and their audience, and, of course, look good. But there’s a bonus third attribute worth aiming for—creating a lasting impression.
This article is long but a fascinating read -- especially for anyone who is working with stories in an organization and wants to know about creating visual memories.
Storytelling is creating art in the air. That means it is ephemeral and only lives on in the person who heard the story. That means the story we tell has to be compelling in order for it to stick in the minds of our listeners, and be repeated.
This article on faciliating visual memory is provacative on several levels.
- First, it talks about what visual memory is and what goes into making them.
- Second, it discusses in depth several examples of how companies have created powerful visual memories.
- Third, even though this article talks about graphic design, many of the same principles apply to storytelling.
- Fourth, if you want to know about how to bring the ephemeral art of storytelling into the built environment or websites or promotional materials as story triggers, this article is rich in examples and insights.
Once you have a compelling story to share, then start thinking about how you can create visual memories to have your stories stick even longer and more powerfully in the minds of your listeners.