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TREND UPDATE: THE IMMERSIVE EXPERIENCE With Your Stories

TREND UPDATE: THE IMMERSIVE EXPERIENCE With Your Stories | Just Story It | Scoop.it
From infovisionipa.blogspot.fr - August 20, 2012 9:01 AM
The Olympics has taught us the power of imbuing a brand's narrative with stories that celebrate the individual's role in a collective effort. Fans, team members, national citizens, global citizens: the stories connecting the ...


Here is a fascinating article about how marketing is discovering the role of narrative/storytelling in the creation of community and social realities. There are great examples shared here that will start giving you ideas about the impact of storytelling in your business, and maybe different ways to do it better.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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elearn Magazine: Storytelling in eLearning: The why and how

elearn Magazine: Storytelling in eLearning: The why and how | Just Story It | Scoop.it
From elearnmag.acm.org - October 1, 2011 8:00 PM

Wait wait -- this does apply to business!

 

Do you ever have to instruct customers in the use of your product or how to use your service? Transfer knowledge about your product/service in any way?  If you do, then this article applies to you.

 

I like how the author gets us thinking about yet another application for business storytelling -- any educating we need to do with our customers, vendors, suppliers, etc.

 

There's good content about why telling stories in these situations is important, how to write a good story, and then gives ideas about moving that story into 5 different types of media.

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