Many marketers and salespeople believe they are in a selling war against their direct competition.
How do you use stories to make a sale? By following the 4 principles here:
- bring in context to create urgency
- use contrast to add value
- share before and after stories
- and bring in visual tools
The article written by Tim Riesterer has great examples to share to illustrate these points and make them useable for you.
If you are a sales professional strugging to make your quotas, then bring these principles into your prospect conversations and presentations.
If you want to grow your business yet dislike sales, then use this guide to get you out of that slump!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it