In a competitive market like Singapore, many businesses are struggling to market their products or services among others. With a limited budget, many business owners might perceive branding as a good-to-have or only for companies that are cash rich.
Here's what I love about this article -- the author's advice that these days, a business does not need a Unique Selling Point (USP) but an Emotional Selling Point (ESP) for branding and marketing instead.
What a good point! I also like his sage advice to craft an attitude and a belief.
Read the article for more insights on how to incorporate his ideas into your business. It's a short read, but worth it!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it