Just Story It

We’re all specialists today. That’s great for developing the next new thing, but terrible for the art of communication.

Hey -- what's the secret to effective storytelling?  Well, there are several and one big one is the ability to use metaphors in  your business stories.

This is a great article on the how & why of metaphors, and contains a link to another article on how to create a few to describe your product, service or company.

I find it is easiest for me to find metaphors to use by paying attention to my environment (for ideas) and listening for the metaphors other people are using in their daily conversations (for examples).  There's a treasure trove out there!

Happy metaphor hunting and creating :)

Metaphors, or vivid mind-pictures, carry meaning effortlessly and powerfully. As Johnson points out, a metaphor is embodied cognition. They are deeply imbedded in our thinking. They help us to make sense of, get closer to what may not be immediately understandable. A metaphor is no mere ornament of language. We live by metaphors.

Here's what I really like about this guest post by Graham Williams of Halo and Noose on the Just Story It blog: it's all about the power of metaphor to shape our world.

By writing this article Graham is doing a few things for us:

1. He's suggesting a new metaphor to use in business that creates triple wins for the organization;
2. He's showing us how shifting our business metaphors can directly benefit the bottom line.

There are a number of insights here and I hope it gets you thinking about using diffent kinds of metaphors more directly in your business!

This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it