To mark its 100th anniversary, Oreo is posting an image a day for 100 days. A recent picture marking the Mars Rover landing achieved viral gold. Here are the takeaways.
Now here's an article that should get your creative juices flowing! Got an image for your company that you can alter to link to world events or commemorative days?
That is what Oreo has done for its cookie. The photo here commemorates the Mars Rover landing (the red planet). Ingenious! This article by Michael Sebastian explains how Oreo keeps playing with its cookie to make it immediately relevant. It's fun. It's play. The photos go viral.
Is this storytelling? Not in the classical sense. It is a visual story trigger -- which can be very effective.
Surely you can do something like this! Think about it ..... :))
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it