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All the best info on storytelling to lead and grow your biz
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Brands: Stop Publishing Content on Facebook! - Integrated Storytelling

Brands: Stop Publishing Content on Facebook! - Integrated Storytelling | Just Story It | Scoop.it
From johnbell.typepad.com - August 11, 2012 8:40 AM
No, this isn't another 'Facebook as a disappointment' story. It's about how we best use Facebook or, more broadly, our content marketing. With over 3.5 Billion pieces of content shared each week on Facebook, brands first impulse is to jump...


This article doesn't sound like it is about storytelling -- but it is.


What I like about it is the author's sage words of advice: quit publishing random content on Facebook (or any other social media platform) and start publishing content that tells an integrated story.


In other words, think of yourself as a curator, selecting only the best value-added content for your channels that reflects a consistent story about your business and what you offer. And stop the scatter-shot approach.


And don't worry if you are not sure what 'story' you need to tell consistently. You don't have to figure it all out now.  In truth, your 'editorial voice' will emerge over the first few weeks/months and get stronger/clearer as you go along.


So think deeply about the insights shared in this article, and about your business storytelling. Check and see if you need to shift your focus, eliminate any deadwood, and strength your 'story' so it is more consistent.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Does Your Story Matter?

Does Your Story Matter? | Just Story It | Scoop.it
From www.johnhaydon.com - March 27, 2012 11:10 AM

Your story is always being told, regardless of whether or not you decide to be the writer and director. If you think Facebook Timelines are only about highlighting and pinning pics, you are missing the point.


Here is what I like about this article -- it actually contains concrete ideas for how to bring stories into your Facebook timeline. There are even links to Facebook company pages where forms of storytelling are actually happening. I think we have a ways to go yet in terms of being able to effectively share stories via social media. But this is a good beginning.


I hope you get some good ideas from this post!


Thank you fellow curator Debra Askanase @askdebra for recommending this article!

Karen Dietz's comment, March 28, 2012 6:38 PM
Thank you for re-scooping this Lesley! Have an awesome day :)
Lesley Rodgers's comment, March 28, 2012 6:38 PM
My pleasure and thank you too :)
Namita Patel's comment, March 28, 2012 7:43 PM
Thanks Karen! Wish you the same :)
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Rescooped by Karen Dietz from Storytelling, Social Media and beyond
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Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it.

Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it. | Just Story It | Scoop.it
From www.simplyzesty.com - November 26, 2011 11:18 AM

From curator Jan Gordon: This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace.


Fellow curator Jan Gordon found this article and wrote a great review below (she said it all, there's nothing more for me to add!) -- 


Excerpt:

 

Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.

  

How this applies to social media

 

**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.

 

Here's my takeaway:

 

**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .

 

**Stories become conversations that can lead to transactions and brand loyalty

 

Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.

 

Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.

 

Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.

 

********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/vjd2fw]


Via Gregg Morris, janlgordon
janlgordon's comment, November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
Gregg Morris's comment, November 20, 2011 10:49 AM
Thank you Jan!
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