Features and benefits and facts and data don't always work. When they don't, sell your product or service with a Credibility Story.
There seem to be a lot of articles and videos out there lately connecting storytelling to sales. This one from colleague Doug Stevens I really like because it gives a specific kind of business story we all need to tell if we hope to sell our products/services.. And Doug includes a scenario for how/when/why to use it.
Once you read this article, you will be even better prepared to sell your products or services. And get WOW results like the story shared here.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it