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Why Context is so Important in Business Today -- Crafting biz stories that connect

Why Context is so Important in Business Today -- Crafting biz stories that connect | Just Story It Biz Storytelling | Scoop.it

This piece was written by R "Ray" Wang for softwareinsider, there are great insights and strategy for businesses who want to stay ahead of the curve.


Why did I curate this article? Because the foundation for an effective story is providing context. But what do we mean by that, especially when we are using biz stories to influence sales, build relationships, and grow loyal customers?


This article by R Ray Wang digs deeper into context from a marketing perspective that will definitely make you smarter about how to craft your stories to connect to your audiences. My friend and colleague Jan Gordon scooped this first and wrote the following review. Happy reading! 


Review written by fellow curator Jan L. Gordon:

Here are the highlights of this article:


Intro:

The Real-Time is Filled with Flaws


The hype around big data, social media, and mobility has many folks imagining the real-time enterprise in the future of work, next generation customer experiences, matrix commerce, or the data to decisions journey.


While real-time theoretically leads to quicker information and faster response times, t.he reality requires closer examination for three reasons:


Here is a brief overview:


1. Customers ad employees only want engagement aligned with self interest


**Relevancy of information is required for customers and employees to respond


**Real-time interactions quickly evolve into noise.


2. No human can truly handle the volume and flow of real-time interactions.


3. Real time is not fast enough - Reaction does not lead to a better customer experience or employee interaction


Delivering context is the secret to right time success


Context provides the key ingredient in improving outcome


Why? Context provides the relevancy required for not only anticipation, but also prediction


The Bottom line: Start with Seven Dimensions of Context Drivers:

"In the design of an engagement strategy, success will require organizations to factor the seven dimensions of context drivers."


Context drivers:

relationships, time, location, business process, role, sentiment, intent


Selected by Jan Gordon covering "Curation, Social Business and Beyond"

Read full article here: [http://bit.ly/NUBqKC]


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Just Story It Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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About The Just Story It Curation

About The Just Story It Curation | Just Story It Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://juststoryit.com/story-IQ.htm


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 11:56 AM

Curation within curation... clever...:-)))

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Really?! 15 B2B Brands That [Maybe] Tell Great Stories

Really?! 15 B2B Brands That [Maybe] Tell Great Stories | Just Story It Biz Storytelling | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.
Karen Dietz's insight:

OK -- the year is winding up and here's a list of brands that do great storytelling.


Only problem is -- NOT!


Of the 15 listed here, only 3 are doing really good storytelling: Google, Workday, and GE. These I really love. Check them out and then see if you can tell the difference between these awesome stories and the rest. Then be more like Google, Workday, and GE.


For me, the rest of the "stories" are product descriptions or pontifications. Well, this is my experience for the last 5 years at least: lots of emphasis storytelling, yet the amount of real storytelling going on is hard to come by. That means $$$ and opportunities are left on the table.


Oh, when will companies get it?


Here's my wish for 2015: instead of only 20% of brands doing any actual (and effective) storytelling, let's see that percentage skyrocket to 80%!


What do you think? And which of the 15 listed here do you like best?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling Your Way to More Business

Storytelling Your Way to More Business | Just Story It Biz Storytelling | Scoop.it
Learning — or relearning — how to tell stories requires some skill. And consultants and researchers are lining up to teach it, often for a hefty fee.
Karen Dietz's insight:

Hot off the presses from the New York Times is this article about how powerful the need for storytelling has become. Many thanks to Rich Sheridan, CEO of Menlo Innovations, for sending me the link.


Here's what I found interesting: the money people are charging and paying for business storytelling workshops. Gotta love those numbers!


So Entrepreneur Magazine called storytelling the biggest lesson in 2014. I wonder what storytelling will bring in 2015? 


Share your thoughts with me on Twitter @kdietz or post a comment below.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miguel A. de Jesus's curator insight, December 12, 7:44 PM

One of the ways to communicate and develop your EI is through effective Story  Telling.

J. Steven Sprenger ✔'s curator insight, December 13, 6:13 AM

Corporate Visions trail blazed this concept back in 2003. Very cool and actionable insight.

Jim Signorelli's curator insight, December 15, 8:05 PM

Thanks Karen.

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Increase Your 2015 Income With Storytelling For Sales

Increase Your 2015 Income With Storytelling For Sales | Just Story It Biz Storytelling | Scoop.it
The role of the salesperson is changing rapidly. To be a star performer its vital to provide insights. When you use storytelling for sales you will click.
Karen Dietz's insight:

Storytelling in sales is tricky and not as straightforward as it seems. Here my colleague Shawn Callahan talks about successful sales people, what they do, and how storytelling fits in. Sharing stories that create customer insights is key.


Even better, in the blog post he provides a link to a previous blog post to 4 story-based practices for fostering insight that you can use.


Don't miss this article. It gets you primed for increasing income in 2015 -- and who wouldn't want that?!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Become A More Powerful Story Listener With This Exercise

Become A More Powerful Story Listener With This Exercise | Just Story It Biz Storytelling | Scoop.it
Inspired by a Quaker practice.
Karen Dietz's insight:

It is easy to forget -- or simply not get -- that story telling is only half the equation in business. The real power behind story telling is actually in story listening.


Author Greg McKeown shares with us a very powerful listening activity that will surely bring tons of new insights to us. And he reminds us that simply listening is one of the fastest and most inexpensive ways to improve engagement. Makes sense.


Read more about the importance of listening, it's ROI, and then the activity. The exercise won't bring you stories, but it will lead to some great discoveries along with increased engagement.


And if you want to generate even more understanding, connection, and interactions, at the right time you can always evoke a story by asking, "Tell me about a time when...."


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, December 7, 11:38 AM

The ability to craft a thought provoking question is the best way to begin a conversation and the very best way to establish a basis for being an engaged listener. This HBR article suggest that with employee engagement trending lower and lower the best ways to reverse the trend is through listening.


Excerpt:

Deep engagement does not begin with getting people to listen to you; it begins when you really listen to them. Powerful listening is one of the rarest executive practices today, not because of a lack of skill – although that is often the case – but because it’s a skill that’s under attack from social media, smart phones and the ubiquitous expectation of instant reactions. Have you ever been in the middle of a conversation when the other person just started checking his phone? Of course you have. We have a listening famine going on and it’s a shame, because in a knowledge age, so much value creation lies in the ability to figure out what’s important—by listening.

Barbara Ganley's curator insight, December 10, 9:13 AM

As Richard Kearney put it, "It takes two to story..."

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Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story

Want Success? Make Your Brand Aspirational, Not Inspirational W/ A Future Story | Just Story It Biz Storytelling | Scoop.it
Companies that ditch tired celebrity personas and transform themselves into vehicles for realizing their customers' aspirations will transcend single...
Karen Dietz's insight:

When I read this post today I immediately thought about a particular story every business needs to craft and tell, but is often unrecognized or forgotten. That's your Future Story about your aspiration.


This article written by Charlie Brown lays out the reasoning for emphasizing "aspiration" instead of "inspiration.


For years I've been encouraging clients to develop this story as part of their core set. Your future story is all about what you aspire to create -- how your product or service, you and your customers, are making a better world. How is the future going to be different because of you/your company? That's what inquiring minds want to know.


Lots of our business stories can be inspirational. But the future story is all about aspiration. Brown makes this distinction clear and his insights are right on. I love the additional thoughts and tips he shares.


But what is a Future Story? They are hard to come by on the web. Your Future Story is shared through stories showing your commitment to something greater than yourself/your company's offerings. Think Nike or Patagonia.


What is one Just Story It aspiration/future story? Here it is:

"Monday evening I'm sitting in the staff lounge of Just In Time For Foster Youth with 2 young women in their early 20s. At 18 they were emancipated from foster care with all of their possessions in a black plastic garbage bag. Just In Time stepped in to help them get stable with housing, furnishings, school supplies, transportation...whatever they needed. We were working on their stories -- about life in foster care and their road to success. As we worked on these stories, we laugh and cry together. We find the paths to share their stories in ways that work best for them.


These are often gut-wrenching stories to work with. Pain and sorrow mix with joy and triumph. Yet these young people are committed to telling their stories to help guide other foster youth, advocate for a better system, combat stereotypes, raise funds so more foster youth can be helped, and to encourage more volunteers. I am so moved by their bravery and resilience, and so proud of each and every one of them. I watch them move through terrible experiences no person -- much less a child -- should go through, and transform into more confident bright stars.

The story reflects the future I want to create:  through the power of storytelling to break down barriers, remove stereotypes, heal wounds, and make strangers friends. To create a future where we experience greater peace between people, full of respect, tolerance, love and helping each other is one worth putting all my passion towards. That is the future I am committed to; that is the future Just Story It works towards. Working together we can make that happen."


Businesses definitely need to get their game on and move into aspiration. What is your aspiration? What future story can you share? Tell me. The world desperately needs to hear them. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mary Alice Arthur On The power of story - YouTube

Find out more about the event: http://www.aoh-education.org/
Karen Dietz's insight:

I've known Mary Alice for many years and count her as a good friend and amazing colleague.


Here in a 1.18 minute video she shares with us "why stories' while working in Lithuania.


All I can say is, "I wish I'd said it!" Her words are inspiring.


So if you need a lift today, take a minute to watch.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What is TMI + Is This The Future Of Story Branding?

What is TMI + Is This The Future Of Story Branding? | Just Story It Biz Storytelling | Scoop.it
"You cannot get away with bullshit anymore," says Landor chief strategy officer Thomas Ordahl. Enter TMI.
Karen Dietz's insight:

This is a great post about issues encountered when creating authentic + transparent Core Stories and Back Stories for growing your business.


The premise of the article focuses on TMI -- as in "too much information" that is becoming the cornerstone of effective marketing today. 


Of course, as we know, producing vast amounts of content doesn't automatically generate sales. It has to be really valuable content that both educates and entertains. And well crafted stories are the foundation creating awesome content.


I like this article because it proposes a Venn diagram of transparency and romance to help us craft compelling stories. And the author, Mark Wilson, gives good examples to illustrate his point. He then poses the question, "But what about when authenticity and romance don't mix?" Think McDonalds sharing their back story of how it makes it McRibs (makes me shudder). 


Wilson makes good points, shares examples, suggests how the future of branding is going to keep changing, and the implications for us all. Enjoy the read.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Giving Thank$: A Moving Money $tory

Giving Thank$: A Moving Money $tory | Just Story It Biz Storytelling | Scoop.it
Do you live in a bubble? Perhaps you live in a community where financial success is pretty much assumed. Where no one talks about money or hardship. Perhaps they even look at money as a symbol of their success. It's a bubble. Meet Sam, who lived in that bubble, but never let [...]
Karen Dietz's insight:

I was shopping yesterday for a dining room table cover and an orange for the cranberry sauce that I forgot earlier in the week. All in preparation for our special Thanksgiving dinner tomorrow with family. 


But of course, every story was playing Christmas music, hawking Christmas decorations, and urging us to buy buy buy. We are swamped with holiday catalogs plus ads for Black Friday and Cyber Monday.


But the consumerism and materialism can be overwhelming and sometimes it's hard to focus on what's really important.


So instead of curating a piece about some new holiday ad that tells a story so we will buy that product, I've been searching for something different that connects us again to this season of gratitude.


And I found it! Enjoy the story in this post that helps us reframe money, materialism, and the experience of everyday grace.


I am so grateful for all of my wonderful, thoughtful, creative, curious, and fun-loving readers. Thank you for all of your input, comments, questions, ideas, stories, and sharing. You all rock.


I wish everyone a happy Thanksgiving season and let's keep telling great stories :)

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Russell Roberts's curator insight, November 27, 11:46 AM

Here's something nice for the holiday season, courtesy of business storyteller Karen Dietz.  Sometimes, we can rise above our circumstances, even when "we have it all."  A good read. Enjoy!  Aloha, Russ.

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Want Engagement? Quit Advertising To Employees; Do Storytelling Instead

Want Engagement? Quit Advertising To Employees; Do Storytelling Instead | Just Story It Biz Storytelling | Scoop.it
Selling to employees results in employees feeling like they’re being sold, which over time can foster disengagement, distrust and detachment.
Karen Dietz's insight:

Amen brother! That's what I said when I read this article by colleague Bill Baker @StorytellerBill. 


Corporations, communications folks, managers and leaders have got to stop talking "at" people, or on just "telling" stories. That is all just pushing messages to people -- which Bill says is simply another ad to put up with. And we wonder why employee engagement is so low!


As I encourage my clients, think of story sharing instead and story listening as the secret to turning this situation around.


Bill give us very concrete advice on what to avoid doing, and 3 pieces of solid advice what to do instead. Yeah!


Follow Bill's advice and you will start seeing a huge difference. Thanks Bill!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kim Zinke (aka Gimli Goose)'s curator insight, November 27, 2:07 AM

Organizations need to stop pushing information onto employees, instead they should be pulling them into the ideas.0


"This approach requires more faith, trust and relinquishment of control, but it results in internal communications infused with greater humanity, which in turn generates greater understanding, conviction and a profound sense of belonging among employees."

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New Research: Brands Are Wasting Time And Money On Social Media

New Research: Brands Are Wasting Time And Money On Social Media | Just Story It Biz Storytelling | Scoop.it
Stop making Facebook the center of your relationship marketing efforts," says Nate Elliott, VP and principal analyst at Forrester.
Karen Dietz's insight:

The research shared in this article is quite surprising.  The latest data shared from Forrester Research shows that top brands posting on Facebook and Twitter reach only about 2% of their audience. Engagement stats are even worse  -- a mere 0.07% of followers actually interact with posts.


Yikes!


And what does this have to do with business storytelling? Well, one thing it might be pointing to is that if you want to share and gather stories from audiences, social media might be the wrong place. Forrester concludes that the best way to engage  customers and prospects is through email.


We already know that blog posts, email and email newsletters allow for better storytelling  and are still very popular. You have more space, and can craft better stories. Social media posts are more like conversations, where stories may or may not show up. But  as we know, stories create higher engagement if you tap into the dynamic of story sharing (that means equal activity on both story listening and storytelling).


As we get more sophisticated in business storytelling, part of that maturity may be learning the best mediums for storytelling instead of thinking that every medium will work.


The recommendation about email makes sense to me. So you might want to read this article, understand a bit more about the research and recommendations, and go make adjustments accordingly.


What do you think about what this research says, and what will you be doing differently? Inquiring minds want to know ...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Bonnie Sandy's curator insight, November 25, 2:27 PM

Communicating on social media is now everybody's busienss maybe they'll listen to Forrester research... 

Moya Sayer-Jones's curator insight, November 27, 5:36 PM

And maybe we could step into an even more traditional space than email to gather stories .....and actually talk to people. Now there's a novel idea! Hah!

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Data Storytelling: A Fab Technique For Presentations

We often hear that a presentation needs a good story. But the tricky part is to get your story to be clear and concise. So how can you avoid beating around the…
Karen Dietz's insight:

Article Link: http://slidesha.re/1zAfVpn 


Got data? Want it to be memorable, sharable, and inspire action? Then grab this how-to guide for sharing a research report as a story.


I really like what the author has done here. This is a SlideShare with only 18 slides. But the example shared works perfectly. After viewing this piece you will definitely be able to storify any data you need to share.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Djebar Hammouche's curator insight, November 19, 2:15 AM
Data Storytelling: A Fab Technique For Presentations
Ivo Nový's curator insight, December 6, 1:21 PM

Write down, in order, the 10 Most Important Things you want to tell your audience.

These 10 things become short headlines on each of your slides.

Keep it clear and concise. Like any other story it should have a beginning, middle, and an end.

Елена Гончарова's curator insight, December 7, 3:48 AM

добавить ваше понимание ...

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Creating Irresistible Serial Stories: Mastering The Content Jungle

Creating Irresistible Serial Stories: Mastering The Content Jungle | Just Story It Biz Storytelling | Scoop.it
Learn how to turn readers into buyers with an engaging, audience-first storytelling strategy. Demian Farnworth reveals the creative technique in six steps.
Karen Dietz's insight:

Article Link: http://bit.ly/1uzR4lq 


Whether you are a small business owner creating blog posts, a corporate content creator, a leader giving lots of presentations, or a nonprofit seeking to share its stories with the world, we all face the same problem: -- how to generate enough stories.


The folks at CopyBlogger wrote this piece for all of us in that predicament. Their focus is blogging, of course, But the principles, tips, and advice laid out here applies to all of the situations above.


The fundamental idea shared here is how to create a serialized story. If you read this post you will learn about:

  1. experiencing content shock
  2. creating empathy maps
  3. doing the right kind of research
  4. how to storyboard
  5. finding the hook
  6. repurposing your serialized story


And it's all in one nice and tidy place. Yeah!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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For Success In Social Media, You Need Storytelling. Conversation Is Not Enough

For Success In Social Media, You Need Storytelling. Conversation Is Not Enough | Just Story It Biz Storytelling | Scoop.it
Cognitive anthropologist Bob Deutsch argues that brands seeking connections with people should be looking to enter their narratives, not their...
Karen Dietz's insight:

Here's a great post on the next upgrade in social media interactions that suggests we move from conversations to actual storytelling.


Yeah!


I like how the author, Bob Deutsch, makes a case for this and offers us specific steps to take for making the transition.


May 2015 bring us enhanced storytelling and success in all our social media efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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BLUENSCOTTISH's curator insight, December 19, 1:05 PM

Thank you Karen Dietz

Art Jones's curator insight, December 19, 8:22 PM

Modern marketing remains a dynamic pursuit, always evolving. We are continually learning how our brains work and as such we know more today than ever before about how to engage people and move them to take an action.


The author of this post Bob Deutsch says "Whatever the offering—dinner entrée, smartphone, a piece of clothing, or what have you—to be successful a product or brand story must feed people's appetite for self-expansion. Self-expansion isn't just a business driver, it’s a life driver. Self-expansion moves everything forward."


#TheFutureofBusiness #Storytelling

Stephen Dale's curator insight, Today, 5:33 AM

If I could summarise this article in just a few words it would be:


Brands (marketing) need to make a paradigm shift from targeting their messages at monochrome "consumers", and realise that consumers are in fact people, all of us different, and all of us on different journeys. People (not consumers) are more likely to use a product if they perceive the 'brand' understands some things about them. 


Reading time 5mins.

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Biz Storytelling Skills: How Do You Close A Presentation?

Biz Storytelling Skills: How Do You Close A Presentation? | Just Story It Biz Storytelling | Scoop.it
Five ways to end a speech that don't bore the audience to death.
Karen Dietz's insight:

Author Nick Morgan writing for Forbes Magazine offers us 5 ways to close a presentation.


Having tried them all out, I like them all and they all work. But from the storytelling world there is one that's left out: simply ending your story or storied presentation with your key message and/or a quote and leaving it at that.


We are most uncomfortable with that kind of ending and it takes practice to learn how to be in the silence after you've delivered such a powerful end (and every well crafted storied presentation should aim for this).


If you watch trained performance storytellers you'll see how it's done. Find your local storytelling group (www.storynet.org) and get hooked up.


There are 2 basic kinds of presentations:

  1. Those where you deliver a speech, like a keynote, and then are off the stage. Ending with your inspiring key message is a natural way to close.
  2. Then there are the types of presentations -- during meetings for example -- where discussion follows. This is where you want to deliver your key message and then use one of Morgan's techniques for engaging the audience afterwards.


In either case however, develop a strong ending that supports your well-crafted story. Deliver it. Stop. Let your message sink in. Then take your next step -- either off the stage or into a group discussion.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Krista Finstad-Milion's curator insight, December 17, 3:51 AM

I personally am frustrated when a presentation ends with "Any questions?" which usually falls flat as it does not stimulate the audience to engage in a dialogue. These tips offer real alternatives.

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Retail Storytelling: An Ode To Norse Mythology

Retail Storytelling: An Ode To Norse Mythology | Just Story It Biz Storytelling | Scoop.it
The mythological ice giant Yme inspired this Oslo store.
Karen Dietz's insight:

For our Friday Fun I found this very short post with cool photos about YME Universe, a concept story in Oslo, Norway. They fashioned the interior design and layout of their store using traditional Nordic myths. Now how cool is that?!

 

The pictures are great and the post includes links to the Norse myths that were employed. What an imaginative use of storytelling that pulls people into -- and sparks memories of -- their familiar mythology. I don't even know Norse mythology that well and I was pulled in.

 

It's also a good lesson for us all about imaginative ways we can embed storytelling into our environments. What can you do for your business along these lines?

 

I've launched a new venture with JVA Art Group to build company stories into physical designs/layouts in lobbies and offices. The project is called "Storied Spaces". You'll be hearing more about this but contact me on Twitter @kdietz -- or post a comment below --  if you want to know more now.

 

In the meantime, enjoy this post and have a wonderful weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Failure Stories Have Never Been More Popular

Failure Stories Have Never Been More Popular | Just Story It Biz Storytelling | Scoop.it
With Fuck Up Nights and other storytelling venues, people are sharing stories of business disaster like never before.
Karen Dietz's insight:

One of the most uncomfortable stories for anyone to share are failure stories. You know -- the time when you really screwed up.


When jobs and careers depend on us putting our best foot forward it seems counter-intuitive to share big mistakes we've made.


Yet people are so hungry for authentic relationships we want to both hear, and share, our failure stories. It makes us human, validates that even when we make mistakes we are still worthy of belonging. And these stories teach us that yes, we can recover.


They are also a terrific antidote for the cascade of sugar-coated 'success' stories we are continually bombarded with.


This article is all about failure stories and how they've even spawned live storytelling evenings -- called "F-Up Nights" like the Moth. Fabulous! Read about how this got started, where events are, and insights about sharing these kinds of stories.


All of this will make you more comfortable sharing your own. Right on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes | Just Story It Biz Storytelling | Scoop.it
How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.
Karen Dietz's insight:

Brand Evolution has put together a bunch of fabulous short videos that are snippets of company stories, which together create the brand. This one is about Ben & Jerry's. I watched another on Levi's. L'Oreal is also featured, as is Apple and Volkswagon.


They are fun and a great way to point to a company's collection of stories that create their unique identity. And I love that Brand Evolution realizes that brand storytelling is made up of a bunch of stories -- i.e, you can't have just one!


Enjoy these.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mary Alice On Appreciative Inquiry, Storytelling - YouTube

Find out more about the event: http://www.aoh-education.org/
Karen Dietz's insight:

Friend and colleague Mary Alice Arthur made a second video recently to accompany her other short video on the power of storytelling.


In this second 2.49 video she talks about Appreciative Inquiry -- one of the foundation processes for working with stories in business.


To get a handle on Appreciative Inquiry and the results it generates, check out the video and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ali Godding's curator insight, December 3, 7:04 PM

I am a huge fan of appreciative inquiry and have used it in many organisations to support the creation of great customer and employee experiences.   

 

What Mary highlights here is the energy generating nature of the process of appreciative inquiry.   In it we ask questions like: What would be an excellent experience?   What is working already?   What insights can we draw from that area that is working well, to the area we are currently focussed on? 

 

People walk away feeling they they have been able to contribute to something important, rather than having been battered and drained of all their energy as can happen in typical 'problem' solving methods. 

 

You can use this approach in any scenario, personal or professional. 

 

To find out more subscribe here: https://aligodding.leadpages.net/scoopit/

Ali Godding's curator insight, December 16, 3:05 PM

I am a huge fan of appreciative inquiry and have used it in many organisations to support the creation of great customer and employee experiences.   

 

What Mary highlights here is the energy generating nature of the process of appreciative inquiry.   In it we ask questions like: What would be an excellent experience?   What is working already?   What insights can we draw from that area that is working well, to the area we are currently focussed on? 

 

People walk away feeling they they have been able to contribute to something important, rather than having been battered and drained of all their energy as can happen in typical 'problem' solving methods. 

 

You can use this approach in any scenario, personal or professional. 

 

To find out more subscribe here: https://aligodding.leadpages.net/scoopit/

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Can You Instill Hope Via Stories? If Not You'll Fail Miserably As A Leader

Can You Instill Hope Via Stories? If Not You'll Fail Miserably As A Leader | Just Story It Biz Storytelling | Scoop.it
You may think you're an effective leader, but if you're crushing hope in your organization, you'll fail.
Karen Dietz's insight:

This post is all about leadership and storytelling -- specifically, the ability to be hopeful, and instill that hope in others. And how do leaders instill hope? The way it's been done for 100's of 1000's of years: through effective storytelling.


This article is an interview with Libby Gill who is on a mission to bring hope, and "hope theory" back into the workplace, and a front-and-center activity for leaders.


A business axiom these days is "hope is not a strategy". I say that holds true only when the context is about not taking action. At any other time, hope definitely IS a strategy, and one of the most important activities of a leader. Crafting stories with messages of hope is critical for success.


I like the etymology of hope that Gill provides. I'll add a bit to it. Before the 12th Century, hope meant "trust; reliance". Good words to ponder.


Gill shares a lot about hope theory, research into hope, and the dynamics of hope in the workplace. She distinguishes hope from positive thinking, and gives us tangible steps to take -- and some to avoid -- to instill this emotion in others.


It's time to get our hope mojo on. Read the article -- you'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Cathryn Wellner's curator insight, December 3, 3:03 PM

Good one, Karen Dietz, and thanks for your overview

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Play W/ This Infographic: How Every Kind Of TV Show Goes

Play W/ This Infographic: How Every Kind Of TV Show Goes | Just Story It Biz Storytelling | Scoop.it
"Anatomy of Shows" is a fairly accurate representation of the formulas behind almost every kind of TV program. Maybe go write your own?
Karen Dietz's insight:

OK -- now for the fun stuff this holiday weekend!


If you are going to be gorging on TV this weekend, here's a fun game to play: use this infographic to see if the show follows the plot described. I bet it does :) Or maybe you'll discover a new variation to share with us.


I love a good TV show, although for most their predictability don't keep me interested. 


But for those days when I just need to veg and any old TV show will do, I keep can keep boredom at bay by comparing what I'm watching with this chart. You can too.


Have fun y'all!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Russell Roberts's curator insight, November 27, 11:43 AM

Thanks to business storyteller Karen Dietz for this fascinating game. With this guide, you'll figure out the formulas supporting most television programs on the air this season.  Good fun.  Aloha, Russ.

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What is Story Theory? How to Use It to Create Awesome Brand Affinity

Presentation given to University of Chicago Alums re: Story Theory and its Application To Marketing
Karen Dietz's insight:

Here's a great piece colleague Jim Signorelli put together about how story theory works better as an approach in branding than giving a list of essential story elements or simple story structures.


Right on Jim! It won't take readers long to go through this SlideShare piece and reap the benefits. Of course I love Doug Lipmans story dynamics chart on slide 18, the Identification Filter (oops Jim, there's a typo here!) on slide 20, and the motive chart on slide 27.


The definition of story beginning on slide 37 is OK and goes beyond what most people produce. I'm biased though. I like what Peggy Van Pelt from Disney and I came up with oh so many moons ago -- "a story is an act of communication providing packets of sensory material and an emotional narrative arc allowing listeners to quickly and easily internalize it, understand it, and create meaning from it."


I like this definition because it focuses not on what a story is, but on what it does. What's the lesson here? There is no 1 right definition. Be aware of the variety of existing story definitions and use the one that fits your objectives at that particular time.


OK -- enough said. Enjoy the insights in Jim's post and keep the light for storytelling well lit and tended!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Tina Stock's curator insight, November 25, 5:56 PM

good reference material AND highlights a big issue - what is your archetype?

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Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors

Doing A Business Pitch? What Makes A Killer Story For Branson + Top Investors | Just Story It Biz Storytelling | Scoop.it
Entrepreneurs don't have to be pitch perfect, but passion, projection of strengths and awesome products are essential
Karen Dietz's insight:

Are you making a business pitch (i.e. telling your story) to potential investors anytime soon? Well, there's tons of advice out there for you and some advice on the structure of one feel more like plans for building a spaceship.


Ay yi yi. Which is why I like this article. The basic advice given is: follow the KISS principle (keep it simple sweetie) and make sure your story has this short-list of essential elements.


To keep you focused and delivering the right material investors are seeking, follow Branson's and other top investor's specific -- and not complicated -- tips given here. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Time To Get With It: How Inside-Out Marketing is 21st Century Marketing

Time To Get With It: How Inside-Out Marketing is 21st Century Marketing | Just Story It Biz Storytelling | Scoop.it
Inside-out marketing reframes marketing theory as we know it.
Karen Dietz's insight:

Article Link: http://bit.ly/1uceeJp 


Here's a terrific article by colleague Jim Signorelli, author of StoryBranding 2.0, that sets old-school marketing on its head, and brings us all into the 21st Century.


What is inside-out marketing? It's the opposite of "Let's push our messages out there." 


Learn more about this total reframe for marketing. Let's get with the program that guards against failure by leveraging authenticity and passion.


Don't leave home without inside-out marketing, and don't leave home without a story.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ron McIntyre's curator insight, November 20, 11:12 AM

To understand the power of story telling please read this article.  There is some great insights here. Thanks to Karen for sharing it initially.

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The Power of Story Over The Brain: Content Creation Know-How

The Power of Story Over The Brain: Content Creation Know-How | Just Story It Biz Storytelling | Scoop.it
The experiential nature of content creation through storytelling enables you to communicate your brand narrative.
Karen Dietz's insight:

Article Link: http://bit.ly/1yNeuTx 


Here's another short but powerful article on the effects of storytelling on the brain. Yes, I said "storytelling" not just stories -- because this article is all about what happens when stories are shared between people, like in real time conversations.


Like: the significance of neural coupling, what mirror neurons produce, how dopamine cements memories, and my favorite -- how stories activate brain regions that are dormant when processing facts. Yahoo!


This article is chock full of fab info that you won't want to miss. It's short and to the point, too. Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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corneja's curator insight, November 17, 6:52 PM

"According to a research conducted by anthropologist Robin Dunbar, personal stories account for 65 percent of our conversations." I suppose that many topics really may be considered as personal stories, but we are not aware of it. This an interesting point of view.

Marco Favero's curator insight, November 18, 8:29 AM

aggiungi la tua intuizione ...

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Got Story? It's The Most Important Thing You'll Do For Your Biz

Got Story? It's The Most Important Thing You'll Do For Your Biz | Just Story It Biz Storytelling | Scoop.it
Start selling stories, not products or solutions, and you'll connect to your consumer on a deeper level.
Karen Dietz's insight:

Article Link: http://bit.ly/1EELXl2 


This post has some really great points about the importance of storytelling for business. And the author makes some other points about the neuroscience of storytelling that are not as well recognized -- like improved social skills and learning how to be in situations that haven't happened yet. Or that listeners to stories become more open to new ideas.


The author then links all of the information about storytelling to how this generates more business for any company.  Yeah!


A few simple rules are then shared to keep in mind when telling stories. The only one I caution against is the last one--make sure your stories have a happy ending. I'd substitute that with "make sure your stories have a resolution". If we think of endings in that way, we won't get stuck in always creating ' happy ever after' all the time and will actually have all kinds of different endings available to you along with more creativity. 


The video about how Coco Chanel got started --  a founding or origin story -- is good up to a certain point. After a while the transition phrase "once upon a time" becomes annoying. I almost stopped listening. The story is also conveyed as a series of events that sort of creates a story. The combination of the two makes for an okay story, but not one that's really awesome. What a shame.


So grab these insights, watch the video, and ask yourself how you would better tell the Coco Chanel story. There are lots of lessons here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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