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All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
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Just Story It - Scoops

Just Story It - Scoops | Just Story It | Scoop.it
From www.juststoryit.com - June 20, 2011 1:52 PM

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, May 17, 12:53 AM
Thank you Evalir for the shout out!
Karen Dietz's comment, May 21, 3:35 PM
Thank you so much for rescooping the Just Story It curation! I appreciate the acknowledgement and have a great week.
Karen Dietz's comment, May 21, 3:36 PM
I so appreciate the shout-out Jose and thank you so much for re-scooping my curation. Hope you have an awesome week.
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  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
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Suggested by Debra Askanase
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Does Your Story Matter?

Does Your Story Matter? | Just Story It | Scoop.it
From www.johnhaydon.com - March 27, 2012 11:10 AM

Your story is always being told, regardless of whether or not you decide to be the writer and director. If you think Facebook Timelines are only about highlighting and pinning pics, you are missing the point.


Here is what I like about this article -- it actually contains concrete ideas for how to bring stories into your Facebook timeline. There are even links to Facebook company pages where forms of storytelling are actually happening. I think we have a ways to go yet in terms of being able to effectively share stories via social media. But this is a good beginning.


I hope you get some good ideas from this post!


Thank you fellow curator Debra Askanase @askdebra for recommending this article!

Karen Dietz's comment, March 28, 2012 6:38 PM
Thank you for re-scooping this Lesley! Have an awesome day :)
Lesley Rodgers's comment, March 28, 2012 6:38 PM
My pleasure and thank you too :)
Namita Patel's comment, March 28, 2012 7:43 PM
Thanks Karen! Wish you the same :)
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Rescooped by Karen Dietz from Storytelling, Social Media and beyond
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Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it.

Social Media has Evolved into the Art of Storytelling, and We Must All Become Masters of it. | Just Story It | Scoop.it
From www.simplyzesty.com - November 26, 2011 11:18 AM

From curator Jan Gordon: This piece was written by Lauren Fisher for Simply Zesty - Lots of good insights and resources. I'm paraphrasing what caught my attention from the perspective of brand storytelling and how important narrative is in today's marketplace.


Fellow curator Jan Gordon found this article and wrote a great review below (she said it all, there's nothing more for me to add!) -- 


Excerpt:

 

Social media now as an essential form of communication, another side we don't often consider is its role in the evolution of storytelling. Throughout nearly every society and stage in history, storytelling has had a crucial role to play.

  

How this applies to social media

 

**we are now all storytellers, telling a story about ourselves through social media that plays a crucial role in the way in which others perceive us, but also, interestingly, how our own lives are preserved.

 

Here's my takeaway:

 

**It's important for brands to tell stories that speak to their consumer's needs and core values. Stories that are constantly evolving and living in real time because of digital technology and social networking .

 

**Stories become conversations that can lead to transactions and brand loyalty

 

Those brands or individuals that are succeeding the most in social media are those that are able to tell the best stories through digital means, in the most interesting ways.

 

Some people understand this better than others. Some for example understand the need to constantly create new ‘chapters’ in the story, to use social media constantly to share and create information so that our own personal timelines or stories consistently grow and provide entertainment.

 

Not only building up a more complete history of ourselves, but a more adept form of entertainment at the time. In just a few years we will have mastered the art of social media and that means we will have become masters of storytelling.

 

********The consequences of this for society are wide-reaching and most importantly, fundamental for connecting societies and individuals in a completely new way.

 

Curated by Jan Gordon covering "Storytelling, Social Media & Beyond"

 

Read full article here: [http://bit.ly/vjd2fw]


Via Gregg Morris, janlgordon
janlgordon's comment, November 20, 2011 10:29 AM
Hi Gregg, This piece is a real gem, thanks for sharing it!
Gregg Morris's comment, November 20, 2011 10:49 AM
Thank you Jan!
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