The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve.
Here is a quick SlideShare piece that does a nice job explaining how businesses (small and large) need to take advantage of sharing their business stories across platforms for maximum impact.
What I like are the visuals that quickly convey the different 'screens' (computer, cell phone, etc.) for sharing stories, how to think about them, and then how to start taking action.
Truly, it is a complex marketing world we face out there these days and we can use all the insights we can find. I hope these slides bring an insight or two for how you can continue moving forward and use your stories more effectively.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it