One of the toughest persuasion tasks is convincing a jury in a courtroom. Car salespeople have it easy by comparison – they control the environment and have the undivided attention of the customer.
What a great piece this is! I really like the story elements they identify for pesuasive storytelling, and explaining all using their experience in the courtroom.
All their points are extremely relevant for understanding the crafting and sharing of business stories for marketing.
And read down to the last paragraph -- that's where the real gold is!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it