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Digital Storytelling at Case Western, Part 1

Digital Storytelling at Case Western, Part 1 | Just Story It | Scoop.it
My Case Western digital storytelling talk, first part.


This is an interesting SlideShare program and here is what I like about it: it is a terrific history of digital storytelling. I like historical reviews of this because it always helps me understand and put into context the digital multi-media storytelling that is going on today.


Now here is where the piece gets a little off-track. Slide 17 is a definition of storytelling. But really at the heart it is defining storytelling as a description of a series of events. Albeit with emotion and meaning attached. But if you continue through the slides and the examples the author shares, you can see that a sequence of events -- even when emotions are shared -- is not really storytelling. It is people narrating a series of events and their reaction to it.


Nothing wrong with that -- just notice the difference. There is definitely a place for this type of sharing/dialogue/discourse. But I wouldn't want you to think this is effective business storytelling -- the kind of storytelling you need to do to grow your business, be a more effective leader, and work with stories in organizations.


So take away some really good insights about the development of digital storytelling from this presentation, and continue to hone your biz story skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Arc of Storytelling by Bobette Buster

The Arc of Storytelling by Bobette Buster | Just Story It | Scoop.it

Run, don't walk to watch this incredibly inspiring video about what we are all searching for in our storytelling.

 

Even though Bobette Buster is speaking about the entertainment industry, her words are incredibly important to anyone who is crafting and sharing their business stories.

 

Bobette talks about the most powerful stories (and this applies to our biz stories) being ones showing transformation, becoming fully alive, and offering hope. When we think about stories in marketing/branding we often forget these fundamentals.  The majority of 'business story' videos I watch these days totally miss these themes and end up being more like digital brochures than real compelling stories that build a growing cadre of loyal customers.

 

But think about this for businesses:  a founding story of an organization is often about being faced with a challenge and overcoming it -- that is showing transformation and offering hope to others.

 

Business stories about people (customers/staff) and the obstacles they've overcome + the results produced offer the same messages.

 

I could go on and on.  It's better to just watch the 15 minute video. Bobette talked 2 years ago at the Storytelling in Organization's Special Interest Group (SIO SIG) and was masterful.  The book "The Uses of Enchantment" she cites was a textbook in my PhD program.  I'm currently reading "Inside Story: The Power of the Transformative Arc" and it dovetails nicely with Bobette's talk.  I hope you get inspired and lots of ideas by watching this.

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