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All the best info on storytelling to lead and grow your biz
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Digital Storytelling at Case Western, Part 1

Digital Storytelling at Case Western, Part 1 | Just Story It | Scoop.it
My Case Western digital storytelling talk, first part.


This is an interesting SlideShare program and here is what I like about it: it is a terrific history of digital storytelling. I like historical reviews of this because it always helps me understand and put into context the digital multi-media storytelling that is going on today.


Now here is where the piece gets a little off-track. Slide 17 is a definition of storytelling. But really at the heart it is defining storytelling as a description of a series of events. Albeit with emotion and meaning attached. But if you continue through the slides and the examples the author shares, you can see that a sequence of events -- even when emotions are shared -- is not really storytelling. It is people narrating a series of events and their reaction to it.


Nothing wrong with that -- just notice the difference. There is definitely a place for this type of sharing/dialogue/discourse. But I wouldn't want you to think this is effective business storytelling -- the kind of storytelling you need to do to grow your business, be a more effective leader, and work with stories in organizations.


So take away some really good insights about the development of digital storytelling from this presentation, and continue to hone your biz story skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling Your Story Like Steve Jobs

Telling Your Story Like Steve Jobs | Just Story It | Scoop.it
This post explores four storytelling lessons we can learn from the great storyteller himself, Steve Jobs, as a way to improve our fundraising efforts.

 

What a nice, brief but wonderfully concise review of how Steve Jobs told stories.  Take the 4 lessons here and start crafting your compelling stories and building loyal fans.

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Presentation Zen: Steve Jobs on marketing & identifying your core values

Presentation Zen: Steve Jobs on marketing & identifying your core values | Just Story It | Scoop.it
Steve Jobs had a talent for identifying what was important and what was not, and having the courage to toss what he felt was the nonessential. We see this reflected in the Apple line of products and in the Apple...

 

What an awesome video a great presentation by Steve Jobs on what marketing is really all about -- sharing your story.  Here he explains what he means by that, and how clarity about your business values leads to clarity about your story and how to tell it.

 

This is a gem of a video with inspiration and insights for us all.  Read the brief intro and watch the video.  Then write down ideas for how to tell your story better.

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