2012 Global Players takes a look back at how corporate websites have evolved over the past year, to uncover why today it’s imperative for businesses to invest more time, imagination and resources in creating a corporate narrative.
Now here's an interesting article! The material that peeked my interest the most dealt with how the Internet creates fragmented stories which leads to businesses losing control over their narrative.
But then the article goes on to suggest that the typical ways companies create their websites does not work anymore in this fragmented environment.
Then the authors offer a link to a free downloadable study that show what companies can do to combat this fragmentation, develop and share their narrative, and succeed in today's Internet world -- with examples!
I checked out the study and it looks really good. I think as I study it I'll get lots of ideas for re-tooling the website which is going under another iteration of improvements.
I bet you will learn a lot too!
Original link:
http://www.berghindjoseph.com/knowledge-bank/2012/06/exclusive-study-the-power-of-storytelling
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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