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Dig for the gold here -- 6-Step Business Storytelling Guide

Dig for the gold here -- 6-Step Business Storytelling Guide | Just Story It | Scoop.it
From insightdemand.com - July 9, 2012 8:19 AM

Create stories that inspire your customers to step out of the status quo, take action, and invest through you into a better tomorrow. Imagine if the power of storytelling could do for your salespeople what it did for Al Gore?


Here's where to find the gold in this post: it's not about the blog text. Nor is it the in the first few slides in the SlideShare presentation.


You hit the gold when you land on the slide that shares an effective structure for business storytelling. Even better yet, the structure is explained with tips on what to do and what not to do! Yeah!


But there is more. If you continue through the slides it walks you through using the Storytelling Dice tool. Very cool!


So dig into this presentation for those gems.


Now...just a quick reminder...knowing story structure is important. It helps us organize our thoughts. But the true crafting of a story happens when you share it orally. That's when the story morphs into its most compelling form. So find partners to practice sharing your stories orally with. Never forget -- this is a critical part of the story crafting process.


Enjoy this quick piece and the tutorial on using the Storytelling Dice!


Original link:

http://insightdemand.com/business-storytelling/6-steps-business-storytelling-guide/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Michael Harris's comment, July 9, 2012 8:57 AM
Thanks Karen. The dice game grew out of a seminar I had to do for 140 -people. I had no idea how I was going to keep them engaged. I was terrified. So, I thought how do i get them creating a story as fast as possible. Out of this terrible situation, came the card game which forced me to condense my content to 6-slides. I love the theory behind storytelling yet salespeople have a very short attention span so this seems to work.
Karen Dietz's comment, July 9, 2012 3:34 PM
Brilliant Michael! Truly necessity is the mother of invention :)
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Anthrocapitalism: The New Way For Organizations To Find Meaning--A Role for Storytelling

Anthrocapitalism: The New Way For Organizations To Find Meaning--A Role for Storytelling | Just Story It | Scoop.it
From www.fastcompany.com - December 19, 2012 12:24 PM
It’s clear that many of us want more meaning in our work as well as from the products, services, and organizations with which we choose to interact.
Karen Dietz's insight:

Well here's a thoughtful piece as we wind up 2012 that gets me thinking about the role of storytelling in business.  


This article is all about the ongoing shifts occuring in business and I think story dynamics and narrative work are both shaping/influencing these shifts, as well as being a vehicle for finding meaning. I am not sure if the popularity of biz storytelling is the cause, the effect, or a combo of both -- but it is fascinating to think about.


What I love about this article by Alex Pattakos and Elaine Dundon is they coin a new word -- anthrocapitalism -- and talk about how this is more than just 'corporate social responsibility'. And they educate us about the origins of the word 'philanthropy' and its role in rethinking capitalism. They go on to talk about how our economy is shifting away from transaction to engagement and what this really means.


Great food for thought. They also give examples of companies who are embodying 'anthroeconomics', creating meaningful work, promoting a deeper purpose, and increasing their profits at the same time.


As the authors say at the end: "The shift towards anthrocapitalism represents a new role for leaders and a new role for organizations. It’s time to ask what you as a leader and inspirational role model can do to focus on both doing well and doing good, making the world a better place."


So what is the role of storytelling here and its meaning-making abilities? Is storytelling the impetus, the vehicle, or both? Or are there better questions to ask? What do you think? Hmmmmm....... 


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Four Ways Brands Can Build Better Relationships (via story sharing)

Four Ways Brands Can Build Better Relationships (via story sharing) | Just Story It | Scoop.it
From www.forbes.com - May 31, 2012 1:21 PM
Is your brand focused on transactions or interactions?


Why is this article showing up in this collection on biz storytelling?


Because the 4 ways brands can build relationships gets done through effective storytelling.


I love the 4 points made here in this quick read: branding is about building relationships to generate business, not pushing messages to make sales.


As a result, the game is now about human interactions instead of product transactions. What is the most effective way to promote human interaction? Story sharing!


This leads to point #4 -- relationships allow for organic discovery -- about your product/service, customer needs/likes/wants, potential innovations, new markets, etc.. The best vehicle for allowing organic discovery is story sharing.


Read the rest of the insights here. They make tons of sense. And if you like the ideas but want to know how to implement them -- then bring story sharing (telling your biz stories and listening to the stories of others in return) into your daily work life.


This is a game-changer.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

Karen Dietz's comment, May 31, 2012 7:04 PM
Thanks for re-scooping the article Jeff! Have a great rest of the week :)
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5 emerging PR trends—and the skills they require | Articles

5 emerging PR trends—and the skills they require | Articles | Just Story It | Scoop.it
From www.prdaily.com (via @aimeecheek) - May 3, 2012 8:37 AM
The times, and the PR industry, are a-changing. Keep up by not only learning about these trends, but also the skills needed to stay ahead of the competition.


Yay -- storytelling/story selling is listed as #1! Along with content curation :) (whew...I'm doing something right!)


The other skills listed are just as critical for businesses as they are for PR professionals. So go grab the rest of the list and see where you stand. My biggest weakness? #2, Quantification and spreadsheet skills. I can analyze the data just fine, just keep me away from the guts of Excel!


If you are NOT a PR professional, read this article through the lense of your business to see where your strengths are, and what you may need to bolster to keep up with emerging trends.

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The Humble Business Card Gets Superpowers With NFC [share a story!]

The Humble Business Card Gets Superpowers With NFC [share a story!] | Just Story It | Scoop.it
From mashable.com - September 29, 2012 9:52 AM
Near-field communication, appearing on more cellphones every day, has the potential to upgrade business cards -- if you can afford them.


Now this is cool -- here's a way to embed a quick biz story on your business card!


Or for performance storytellers -- share one of your short stories to promote your work.


Technology is amazing. Once the chip is part of your card, you can even reprogram it when you want to share a different story. In fact, you can even go so far as to have different things on different cards. If you don't want to share a story, add some kind of promotion.


This is pretty pricey right now, so you may need to wait. On the other hand, it could be an awesome investment.!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Engage Your Customers and Employees [a road map for stories]

How to Engage Your Customers and Employees [a road map for stories] | Just Story It | Scoop.it
From blogs.hbr.org - May 14, 2012 11:17 AM

Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers interact with each other, bypassing sanitized corporate messages devoid of meaning or value.


'Engagement' is dominating the business conversation these days because it is where the world is moving to. Everybody wants customer and employee engagement. Nice concept -- but how do you do it???


When I found this article, I said "Finally, here is how to think about this whole 'engagement' thing, and how to craft some next steps!"  The author clearly spells out what is involved in customer engagement.


The author Ray Wang shares 9 key components of successful engagement: 3 are people-centric values (the why & your starting point), 3 are delivery & communication styles (the how), and 3 are the right-time drivers (the when).


This is no easy task, and there's lots for you to figure out here as you grapple with these 9 components. I've already started making lists and jotting down ideas as I think about the culture of my small company, the community I serve and the steps I take to be credible (the 3 parts to the 3 people-centric values components).


Where do STORIES come into play? In how you connect with your communities (which stories to tell), the content you share, they are your catalysts, and your currencies -- which are all part of the 9 key components. Storytelling is woven through them all.


When you combine this article with the video from Amy O'Leary on "Beyond the Like Button: Digitally Addictive Storytelling & the Brain," http://www.youtube.com/watch?v=thVbdqY-cCg&feature=player_embedded you will move light years ahead in engaging customers and employees via stories and story sharing.


These 2 pieces are some of the best material I've curated lately -- and definitely keepers in my book.

Karen Dietz's comment, May 16, 2012 5:49 PM
Thank you for re-scooping this article Jerry! Have a good week:)
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