I was on my way to play golf this past weekend when I drove by a young girl selling lemonade on the sidewalk in front of her house.
On the surface this quick article with 2 videos to share looks like it is the same old story -- storytelling is essential for successful marketing, sales, and business growth.
But there are 2 key -- yet subtle -- messages buried in the videos.
In the video with Seth Godin, he makes the point that not only do you have to have a good story, but you also have to create a product/service that combines both a need people are already hungry for and that also captures their imagination. Stories are your gateway because if you design your product/service and your business around the stories you want people to share about you, you will have a leg-up on your competition. This is quite a notion and different to how we typically do business today.
In the second video, the Danish author Rolf Jensen shares with us a story that makes his point: people buy the story, not the product/service. And that storytelling is the future of business development.
The article is short, as are the videos. But the insights are golden and will last a lifetime!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it