A Polaroid camera is nothing more than bookshelf eye candy if you don't have the magical film to go with it. Which is why The Impossible Project pulle...
Karen Dietz's insight:
Here is a little bit of inspiration for your Friday.
It's all about how a couple of crazy guys bought the last Polaroid film factory so that 300 million cameras around the globe could still be used.
Now how different is that?! And they succeeded, and are successful. It's a terrific little story.
Other than for your own inspiration, how could you use this story? How about when talking with teams about thinking outside the box. Or when working with executives about hidden market opportunities. Or anytime you are dealing with the principles of creativity and innovation. Just a few ideas :)
Why do we ever stop playing and creating? With charm and humor, celebrated Korean author Young-ha Kim invokes the world's greatest artists to urge you to unleash your inner child -- the artist who wanted to play forever.
Karen Dietz's insight:
What a fab video! I love how author Young-ha Kim talks about the origin of storytelling in kids, what happens to our creativity, why storytelling and creativity are important as adults, and how to get unstuck if we think we are not artists.
Anyone who tells stories (and we all do) is an artist. Kim links arts, storytelling, and play into one natural activity that we all engage in.
I've always said that storytelling is deep play. And we know it is both an art form and a science. Kim talks about what happens when our artistic side is not given expression, and what to do about it.
Why did I curate this? Because the more we can understand the creative and artistic nature of storytelling -- and its link to creativity studies, performance art, personal development, and innovation -- the better our stories become and the more influence we can build.
The video is in Korean with English subtitles that go by pretty quick. So you will need to watch and pay attention here.
But it is a delightful, insightful, and inspiring video that I know you will love.
"Storytelling has quickly become one of the most talked about topics in user experience and beyond—to the point that it’s almost cliché. Most of the ideas presented around storytelling are focused on simple reasons why storytelling is important and some marginal tips for telling a better story. The problem there is that we’re a step ahead of ourselves."
Whenever UX Magazine writes an article about storytelling I read it -- because they are usually sooooo good! And here's another one just for you.
UX Magazine is for geeks who are into User Experience design when developing software. UX design is all about using stories to create more user-friendly tech products. Way cool. I love working with engineers and how open they are to stories.
Anyway, this article is a must-read because it focuses our attention on where anyone working with stories needs to go first. As the author Sarah Doody says, "We’ve gone straight to how to tell the story of an experience or a product and skipped over the crucial element of why we’re telling these stories in the first place."
She continues: "But, if we truly want to make great experiences and products for people, we need to stop focusing on competing and start focusing on creating—creating products that are extensions of our own personal stories. . . you first must be the consumer. What you create must stem from your own personal story. You must live and breath for the experience, product, or business you are creating."
You tell 'em Sarah! She cites Steve Jobs, Jack Dorsey, and Mark Zuckerberg as examples of business leaders able to do this. And Sarah shares other stories to make her point.
She then poses a series of questions at the end of the article to help us focus on our 'why',our personal stories, and meeting the needs of customers.
And don't forget to read the comments at the end of Sarah's blog post. Along with the other article today from Thaler Pekar (Why Stories Matter), we have a wealth of insights to make us story rich!
Do you know why you make the products or offer the services you do? Too often I find that companies don't have a clear enough sense of why they do what they do.
Oh, this is so true! Let me explain first why I like this article. Then I'll explain how it fits into business storytelling.
I like this article because once again, we are being reminded that people buy the WHY not the 'what.'
The author does an excellent job in explaining how understanding the 'why' is extremely important in innovation -- and every business no matter how small or big, needs to be constantly scanning for the next incremental or major innovation to bring to its customers and the marketplace.
The best idea in this article comes from the notion of 'core insights' that are complementary (and essential) to 'core competence'.
Now here's the link to biz storytelling. Once you understand about 'core insights' by reading this article, your next question will be -- "So how do I get those core insights?!"
Voila -- through listening to your customer's stories in story gathering sessions. And through listening to your staff's stories that they share about the products/services you offer and their stories about customers.
This article doesn't make that link, but I hope that the concept of 'core insights' coupled with the technique of story listening/gathering will bring you plenty of material to keep you competitive!
Sci-Fi Writer Bruce Sterling Explains the Intriguing New Concept of Design Fiction...One intriguing new way to think about the future is through the concept of “design fiction.” When you first hear the phrase, it sounds slightly nebulous. One usefuldefinition calls design fiction “an approach to design that speculates about new ideas through prototyping and storytelling.”
Previews of the future! This article is all about the emerging links between product development, design, and storytelling into a new innovation paradigm.
The article itself doesn't explain much (unfortunately) about design fiction or diegetic prototypes. We really need a clearer, less muddied article (it is not well written), with more about both of these concepts. But the 2 accompanying videos help.
This field is so new that their design fiction or diegetic prototypes have yet to mature into clear problem-resolution structures in their storytelling. But I am sure they will get there as the field crystallizes.
What does this mean for you?
As a small business, continually use design principles in the creation of your business and your products/services. In the design, walk through how your customer will experience your product/service. Focus on the experiences, not static benefits.
For large companies, focus your development teams on designing and storytelling skills to build innovative product/service worlds.
Of course, both of these suggestions is dependent on first collecting customer stories to understand their problem to solve, and then using story gathering sessions with customers instead of focus groups to further find those desired innovations.
Bottom line: we know good design & design principles. Many people still need to know good storytelling and story principles to really make this work. That means companies really need to hire great storytellers to work with desing teams for innovation success.
In the end, enjoy reading/watching/learning about this new trend. Truly we are in for some future treats.
"re: 7 things… Creative Commons, Web 2.0 Storytelling -- Larry Lessig gave a great TED talk on the need for copyright reform. It’s good to watch for his storytelling style as well as the content"
This is a TED video of Larry Lessig, frounder of Creative Commons, giving the following talk: How creativity is being strangled by the law.
It's fabulous! On several levels.
First -- the background: about copyrights, creativity, and the stories we share. I love the very engaging history lesson he gives (via sharing awesome stories) about copyrights.
Second -- his presentation with stories woven in. Masterful.
Third -- the message about the future of Web 2.0 storytelling. Even though discussions on SOPA were tabled in Congress, the issue of copyrights and ownership of creative material will continue to be debated. Watch this video for a solution that protects our creative storytelling.
Ethics and permissions in storytelling is very important (read my Ethics guide at http://www.juststoryit.com/howto). Lessig's talk is critial to add to our knowledge bank so we can engage in Web 2.0 storytelling with ease and confidence, not criminaly or unethically.
Go watch the video now. Thank you fellow curator John Randall for this piece!
Even though this post is almost a year old, the great information it contains is evergreen. Here Smashing Magazine author Francisco Inchauste shares the ins-and-outs of storytelling for designing software and applications.
Whoa, you say -- I'm not a geek! Well, for all those non-techie biz people out there, here's terrific primer on how to use stories/narratives for understanding your customers, building your products/services to meet their needs, and designing your branding.
As this author says, "In this article we’ll explore how user experience professionals and designers are using storytelling to create compelling experiences that build human connections."
He then explores the story arc, how the brain processes an experience, discusess defining the user & user-centered goals, and then shares a process map that you can adapt to your specific business.
These are great insights and tips to get us all ready for our business innovations and customer connections in 2012.
"Finance is generally perceived to be a dull subject. Do stories fit here? On the face of it, it would seem outrageous to mix storytelling and finance, observes Mr Sam Swaminathan, Storyteller, Center for Creative Thinking, US (http://bit.ly/F4TSamS), during a recent interaction with Business Line."
Read this article for examples and ideas of how CFOs and entrepreneurs have made financial numbers meaningful through storytelling. The author even includes a short piece on being deluded by false stories. I particularly like the author's insights on innovation and sharing stories of projects that didn't work out.
If you are having a hard time connecting numbers to stories, check this article out.
Thanks to fellow curator Jennifer King and her Scoop.it content Storytelling for Social Change for showing me this article.
Great leaders are able to ask superior questions to achieve great results. If you have all the answers, new ideas & creative solutions may get lost.
Karen Dietz's insight:
Author Claire Laughlin has hit the nail on the head -- curiosity will help you more in business than telling people what to do.
Sure, we all need to be directive at times. But most of the time -- particularly as we move from managing to leading -- it is less about being directive and more about sparking conversations.
In other words, as leaders we need to master asking for, listening to, and creating meaning from the stories of others. From there we can influence others by sharing stories in return.
Learning how to ask for, and listen to stories is critical. And this article helps us understand the role curiosity plays in this dynamic -- how to remain curious as a leader so the critical information we need is not blocked from us.
And how to support the curiosity in others so creativity, along with ideas/solutions/innovations, can flourish.
To really know customers you must engage them face-to-face.
This is a handly little article reminding us all that data and "likes" can only take us so far. If we really want to know our customers to help guide for innovation, marketing, business relationships, and ultimately business growth, then face-to-face interactions are imperative.
OK -- now we've gotten that message, and we are in front of a customer, now what? How do you maximize your time together?
The practical answer is to ask for, and listen to, their stories! That is what this article does not say. Yet that is your path to success.
What stories do you ask for? Ask them to share with you their experiences of your product/service, your company, your marketing/branding, or whatever burning question you need an answer to.
Just remember, most people ask information questions where they get lots of description but little story. That's not so helpful. They will ask someone to describe what they like about their product. In return they will gets answers like, "I like the blue color, and how it fits in my hand." interesting, but not so helpful.
Ask for EXPIENCES instead:"Tell me about the first time you used our product and what that was like ..."In return, you will receive a story rich in material and meaning:"One day I was really struggling one day to open a jar. For some reason my arthritis was really bad that morning and I couldn't get the strength to open that jar. I didn't want to ask my daughter for help because i hate feeling dependent on someone just to open a jar! A friend had given me your handy opener as a gift but I hadn't even taken it out of its packaging yet. That morning I grabbed it but had a devil of a time getting it out of its plastic wrapping! I finally took a scissors to it, which means I probably have blunt scissors now [HINT for changing packaging]. But I finally got it opened and used it on that jar I was struggling with. Voila! It was so easy! I had that jar open in a jiffy. Your design made it very easy in my hands. I checked out your website to see if it came in other colors so I could give it as a gift to friends. Was kind of disappointed in the color selection but I'll make do. I'm sure they will appreciate its ease and cool design like I do."
You get the picture -- haven't customers share experiences is much more valuable. From the little story above you can now dig deeper into the story, or keep asking for later experiences.
Enjoy this process. Take your time -- no need to schedule 20 interviews to aquire tons of material. A handful will do to get you started. Remember you are going for quality, not quantity. You will learn as you go and interviews down the line will be richer and more complex because you will have gotten better at evoking stories from your customers.
I would love to hear about your experiences doing this activity!
As business leaders speak of the “Human Age” and claim that capitalism is being replaced by “talentism”--defined as access to talent as a key resource and differentiator--many companies have embarked on initiatives to “unleash their human...
Is your business a humanist business? Not sure? Then you'd better find out by reading this article.
Why did I curate this piece? Because if you are seriously working with stories with any depth, then you are connecting with the core of our humanity. There is both beauty there and ugliness.
So how do you get your head wrapped around this so you can continue to work with stories to connect, empower, survive, and thrive? Well, if you are operating from the principles given here, you will succeed:
Empathy -- a core ingredient and outcome of story work.
Community -- building a 'social mind' based on trust and collaboration
Morality -- walking your talk is the only sustainable position in today's business, says the author. This happens with actualized values, purpose, and character.
Creativity -- working with chaos, uncertainty, and dreaming -- which BTW is much more fun and produces better results than 'innovation'.
Aspiration -- the realms of the imagination and hope, and creating alignment between org aspiration and employee passions (and I think customer passions, too).
Like the author says, "As the new millennial workforce demands meaning over money, and prefers employers that are different by making a difference, humanist businesses shift their organizational rationale from productivity to impact, from excellence to significance."
Actually, these desires belong to more than just the millennial workforce, so don't limit yourself there.
Product design, management, and marketing starts with solid storytelling, but the goal is to have it evolve into an immersive story experience.
I love a good story. Whether reading a juicy novel, watching a nail-biting film, listening to an animated reporter recount the events of a disaster, or keeping tabs on real life courtroom drama, we’re clearly captivated by the experience enough to keep us coming back.
No, actually it’s more than that. It COMPELS us to seek out more because we CRAVE the effect. It feeds the pleasure center of the brain. Yes, it has the same effect as taking a drug!
Why? Maybe it’s the edge of the seat suspense. Perhaps it’s the lure of gambling with predictions. It could simply be it reflects what we’re feeling or going through at the time. Whatever the reason, the elements that move us from passive observation to immersive experience are the same no matter the source or medium.
What a great article unpacking the creation of a story experience. Why do you want to know this? Because product/service development and marketing is moving fast into this realm. What is your customer experience? How do your products/services create experiences for clients? How do you link your biz stories and these experiences together to generate raving fans?
This post helps us tease out these questions and answers. For sure this is still a developing conversation -- yet one I hope you continue to pay attention to.
Thanks for finding and sharing this Gregg @greggvm!
A product is more than an idea, it's more than a website, and it's more than a transaction or list of functionalities. A product should provide an experience or service that adds value to someone's life through fulfilling a need or satisfying a desire. The ultimate question then becomes: who identifies that value? Maybe it isn't the product manager, marketer, technologist, or designer; perhaps what we need is a new role: the product storyteller.
Are you a product storyteller? Whether you are an entrepreneur, small biz owner, or in marketing/branding, I think you should be!
This is a thoughtful discussion about product creation and the role of the storyteller in the entire development process. I like how the author identifies story work in all phases of the product cycle. She makes great points that will help us all connect better with consumers.
But as the author says, "The challenge today is that we face a shortage of storytellers because our current organizational structures and cultures are not optimized for the activities involved in storytelling."
It also sounds like in the future there should actually be a position called "Product Storyteller!" I hope that the powers-that-be are listening.
We live in a world of increasing pressure and uncertainty, driven in large part by digital technology infrastructures.
Author John Hagel goes on to explain a vicious business mindset we face today that constricts our opportunities and keeps us either stuck, or trending downward.
There are several pieces contributing to this limiting cycle and the narrative we tell ourselves, and each other, is a HUGE part of the problem.
Hagel documents the threat-based narrative we are surrounded by and its consequences for our businesses (and political life):
Short term focus
Magnified risk while sacrificing potential rewards
Uniformity versus innovation
This is not what we want for 2012. As writer Salman Rushdie says, "Those who do not have power over the story that dominates their lives truly are powerless, because they cannot think new thoughts."
In other words, if you want different results, change the story you are telling yourself.
Hagel brilliantly lays out the mindset problem and narrative we face today, and offers us an alternative. The alternative starts with sharing a new narrative, and then supporting structures to make it real.
Read this article. Shift the story. Add reinforcing structures to your business. You can do this in your own life and business -- you don't have to wait for some powers-t0-be to take action first.
"This piece was selected and curated by JanLGordon covering "Storytelling, Social Media and Beyond" on Scoopit.
The Social Media Brandsphere is a new collaboration between Brian Solis and JESS3. The Brandsphere explores how brand storytelling can cross different communication mediums.
Amazing project, lots of information that will show you how brands are using storytelling, to engage their audience on different media channels where they connect and fold them into the narrative and so much more.
In any given network, brands can invest in digital assets that span five media landscapes.
Take a look at this infographic created by:
Randy Krum President of InfoNewt
Data Visualization, Infographic Design, Visual Thinking, Product Development and Marketing professional fascinated by good infographics.
**Always looking for better ways to get the point across."
Learn why we need storytelling at the heart of user experience and product development.
This is a great and very thorouogh presentation about the necessity of storytelling for product creation and design. It walks you through the steps of how to think about a project from a story perspective, and the benefits of doing so.
I wish they had added more material to the actual story creation piece, however. They left out the critical pieces of how to evoke stories from customers to get at the heart of their needs, how to use storyboarding to design the product, and how to bring storytelling's sensory material into the design and evangalizing parts of the process.
But as an overview and clear explanation about storytelling and user design, this is a great presentation.
Thanks to fellow curator Gregg Morris for pointing me to this article on his Story and Narrative Scoop.it.
Healthcare laws to protect patients’ privacy make it nearly impossible for medical device designers to develop and test the safety and usability of medical products by observing use in an actual practitioner-patient setting.
This is an article demonstrating a very practical application for business storytelling. Forget focus groups. Forget the standardized questionaire. Ask people for their stories instead. The author here points out how doing so generated far richer material than any of the other two methods.
Here's the secret to effective busines storytelling: it's not in the telling, it's in the listening to people's stories. Want to know how your clients/customers experience your service/product? Then ask them to share a story. That's the secret: story sharing.
DON'T ask them for a description. You'll only get information. DO ask them, "Tell me about a time when . . . " or "Tell me what happened when . . ." You'll get an amazing amount of material that will blow you out of the water.