Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.
Fiction Smiction -- I run across this scenario regularly in my story work. Particularly with companies with a strong aesthetic vision.
So the case study is very real.
It's a great read. And a perfect example of using a storied case study (not all case studies are, BTW).
But to get back to the dilemma --
- What would you do?
- How would you handle this?
- How would you leverage story to move beyond this impasse?
Can't wait to hear your responses :)
Read the full article here: http://blogs.hbr.org/cs/2012/06/case_study_should_you_listen_t.html?awid=5160472941370235642-3271
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it