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Busting the 3 most common storytelling myths

Busting the 3 most common storytelling myths | Just Story It | Scoop.it
From www.onethousandandone.com.au - June 20, 2012 9:18 AM
How to bust the 3 most common storytelling myths...


Love these 3 myths! Are you stuck in any one of them? 


The last one is my favorite: we can create stories by committee or group. LOL! Yep -- that will be an exercise in frustration. And less than compelling stories :)


Better yet, there are 3 steps shared at the end to bring storytelling into your organization. Perfect!


This is a quick read perfect for a Wednesday when we are scrambling to get through the week. 


So dip into this piece and get a dose of inspiration to carry you through to the weekend.


Read the full article here: http://www.onethousandandone.com.au/latest-posts/busting-3-most-common-storytelling-myths/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too

Supply Chain Storytelling! How Big Brands Are Doing It & You Can Too | Just Story It | Scoop.it
From www.mainstreet.com - April 26, 9:05 AM

How Big Brands Are Using Supply Chain Storytelling -- MainStreet
Patagonia was one of the first companies to incorporate life-cycle storytelling into its brand narrative.

Karen Dietz's insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


And in the case of many of the examples shown here, the end is actually all about recycling, which then generates a whole new set of stories.


Wow -- life cycle stories will keep you busy for awhile and provide a never ending source of stories for your business.


I really like the examples shared in this post, along with the additional points the author points to like lessons Levi Strauss learned as it collecting these kinds of stories and what they did about the knowledge they gained, which created even more stories for them.


I love it. So expand your thinking beyond "Here's a story about how we make our product" or "Here's a story about how we crafted our process" to "Here are the stories along the entire life-cycle of our product/service." 


You will continue to keep customers engaged, and learn critical knowledge in the process. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's curator insight, April 27, 5:30 PM

Karen Dietz' insight:

Now here is a new kind of story cycle to consider -- the stories of your product's/service's entire life cycle from beginning to end! This set of stories is also being called 'supply chain' stories.


ME insight:

People want to hear your story. Here's a good way to tell it.
Alison Gilbert's curator insight, May 2, 4:21 PM

What is supply chain storytelling?
Indranil Bhattacharjee's curator insight, May 17, 6:42 AM

Brand Life story
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Telling the Story in Your Organization

Telling the Story in Your Organization | Just Story It | Scoop.it
From cornerstonepromosblog.com - March 26, 2012 10:31 AM
How can you increase the storytelling culture within your organization? Here are 11 tips to help you and others in telling the story.


Stuck for ideas about where to find stories in your organization? Looking for concrete practical advice for how to support storytelling within your company?


Then you are going to love these quick easy tips to get you started!

Karen Dietz's comment, March 26, 2012 11:08 PM
Thank you for re-scooping this article Dennis! Have a great week :)
Ken Morrison's comment, March 27, 2012 5:37 AM
Hi Karen.
Wow! Scoop.it score of 91! I have my students starting their 10-week scoop.it project this week. If you you have a few sentences of advice, I would be glad to pass it on to them.
Best wishes.
Ken
Karen Dietz's comment, March 27, 2012 12:58 PM
Hi Ken! Yep, pretty proud of that score :) Here's my advice -- write reviews and add tags. Both are invaluable and make the distinction between an 'aggregator' of information and a curator who carefully selects, reviews, comments, and catalogs the articles to create a meaningful context for readers. Sounds like a fun class! Looking forward to hearing more about it.
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Engage through Storytelling « Resources Now

Engage through Storytelling « Resources Now | Just Story It | Scoop.it
From resources-now.org - April 18, 2012 9:03 AM

Storytelling can be an effective tool to engage donors or empower volunteers,but finding the right way to collect and capture stories can be a challenge. In the short video,“Methods for Collecting and Using your Nonprofit’s Stories,” Zan McColloch-Lussier from Mixtape Communications,offers some simple, practical tips to help non-profit communicators collect and share stories.


I couldn't have said it better. Go watch this 4:45 min. video with quick tips for how to set up a story collection process within your organization. Doing so is what I call "sustainable storytelling" because you are embedding story collection and sharing within the daily work practices of your organization.


Creating processes and systems like those shared in this video creates ongoing success with business and nonprofit storytelling. Otherwise, all that money you spent on a biz story workshop or new cool video becomes a mere one-off event -- like vaporware.


I hope you get good ideas for your work/organization from watching this!

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Leveraging Digital Storytelling and Social Media to Build Your Organization & Network

From www.youtube.com (via @Inn4SocChange) - January 24, 2012 6:03 PM

Digital storytelling and social media have taken the communications world by storm. Bay Area nonprofit EARN, has harnessed these innovative tools to transform and bolster their communications and outreach efforts. EARN leaders walk through their best practices, powering your communications strategy and building your network in the process. Learn to articulate the importance of storytelling and social media to key organizational decisionmakers, begin building a story database and social media presence for your organization and create a strategic communications timeline around an upcoming moment of opportunism.


Love this video.  It is geared for nonprofits but the same principles apply to any business!


The speakers start the typical way, and then quickly stop and move to storytelling.  It's a great game-changer to what we typically experience.


I really like how the speakers walk us through how they established storytelling as a core competence, and the best practices they've established for themselves that you can also adopt.


This video is long (53 minutes) but chock full of great material and insights for applying storytelling to social media, websites, promo material, etc.

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