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The Secrets Behind Content With 10,000+ Shares

The Secrets Behind Content With 10,000+ Shares | Just Story It | Scoop.it
What makes content go viral? Learn the 5 key traits shared by the Web's most popular content.


And it is all about stories and using storytelling elements.


If you create content for consumption and use the web for visibility, credibility, reach, and influence, then this is a must-read article.


Surely it contains the secrets of the business universe!


Of course I'm thrilled that stories are touted as essential for content to be effective and for it to go viral. But I also really like that the author lists story elements here too. Like "simplicity", "unexpectedness", and "emotions".


Even better, the author Chris Tynski, digs into what kinds of emotions go viral and puts it together for us in a nice chart.


There are other important tips here too that are not story related that you need to know about in order to be successful. So it is a very well-rounded and useful piece.


And I also like the examples he shares. In the end, your chances of success will be greater. As Chris shares with us in conclusion: "Crafting viral content is part formula, part intuition, and part luck, but by breaking down successes as you discover them, you will become increasingly more intuitive about what will and what won’t resonate with readers."


Read the full article here: http://www.blueglass.com/blog/secrets-of-viral-content/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Just Story It | Scoop.it

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.


I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 


And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.


The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!


Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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