Just Story It

"A lot of agencies have a new way of describing themselves: “We’re brand storytellers.” If your firm considers storytelling to be a core competency, you can’t really deliver on this promise without a very different approach to your internal process and structure."

 

I love this article because it points out what most companies totally miss when they start bringing storytelling into their marketing:  that stories are an organizing principle! 

 

What the heck does that mean? Simply that if you engage in storythinking or storywork, how your company structures its work needs to change. Stories determine how we do things, and we often need to restructure our work to support how we use stories in our business.

 

It's the age-old addage -- if you need to be doing something different, you need new structures in place to be successful.  When vision and structure collide, structure always wins.

 

If you want to engage in business storytelling as an ongoing activity for business growth, read this well-written beautifully succinct article for some 'how to do your work differently' mandates.

 

Thank you fellow curator Gregg Morris @greggvm for sharing this article!

Via Gregg Morris

This article explains the importance of storytelling in the workplace and suggests ways to build awareness of your own story. (I see so many negative stories out there. Be careful how you talk about your opportunities.

 

Here's what I like about this article -- it's pointing out the fact that the stories we tell about our business define us.  Not getting the results you want?  Find a new (and still authentic) story to share.  

 

One single story that stereotypes a business is not written in stone.  Any business, any group, any person is a complex of stories.  If you are not happy with the story that you are telling about your business, or that others are telling about your business, start promoting a different story.

 

This article gets us thinking about the opportunity and perhaps our next action steps.

“Design is not just the way a product or a website may look – design is the product in its entire form, and a big part of that is its story.”

 

In our businesses, some would argue that almost everything we do is based in design.  Certainly our product/service development is a design process.  So is our marketing and branding.  

 

Here's a delightful post about how business activities, design, and storytelling interconnect.  It's a powerful way to think about your business and creating success.

 

Fellow curator Gregg Morris clued me into this article.  Thanks Gregg!

Via Gregg Morris