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The Pixar Touch - Story Wisdom

The Pixar Touch - Story Wisdom | Just Story It | Scoop.it
From www.pixartouchbook.com - June 15, 2012 9:32 AM

Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:


Hey, it's Friday! We could all use a pick-me-up and these short tweets about story crafting are just the nutritious snack food we could use right now. 


Full of wisdom and insight in small bite sizes -- just what my tired brain needs when my heart still wants some inspiration!


Have fun with these and keep them close -- they are real gems :)


Read the full article here: http://www.pixartouchbook.com/blog/2011/5/15/pixar-story-rules-one-version.html 


Many thanks to fellow curator Giueseppe Mauriello for sending me this!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoopl.it/t/just-story-it 

 

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Ken Morrison's comment, June 15, 2012 8:50 PM
Thank You for the rescoop. Good luck on your scoop.it page.
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How real estate professionals can use the power of storytelling to sell more houses

How real estate professionals can use the power of storytelling to sell more houses | Just Story It | Scoop.it
From aaronhoos.com - March 21, 2012 12:25 PM
Imagine this scenario: As a real estate professional, you’re walking a potential buyer through yet another home. You’re not sure how many homes you’ve seen with them. It seems like ...


I think this is a great article not only for real estate agents, but also for any business.  And I really like the practical advice and examples specifically geared towards real estate professionals!


Here's how any business can use this advice: find out what your customer stories are, and then craft your biz stories to connect with their stories.  CAUTION: don't make up stories. Making up biz stories to hook customers is manipulation.


Instead, craft your authentic business stories. Part of your work is attracting customers who can connect with your stories.  But don't do this blind -- find out as much as you can about the kinds of customers you want to work with and their stories.  There should be natural connections between your stories and theirs. So find them!


Read the rest of this article for more insights and concrete examples.

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