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The Pixar Touch - Story Wisdom

The Pixar Touch - Story Wisdom | Just Story It | Scoop.it
From www.pixartouchbook.com - June 15, 2012 9:32 AM

Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories:


Hey, it's Friday! We could all use a pick-me-up and these short tweets about story crafting are just the nutritious snack food we could use right now. 


Full of wisdom and insight in small bite sizes -- just what my tired brain needs when my heart still wants some inspiration!


Have fun with these and keep them close -- they are real gems :)


Read the full article here: http://www.pixartouchbook.com/blog/2011/5/15/pixar-story-rules-one-version.html 


Many thanks to fellow curator Giueseppe Mauriello for sending me this!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoopl.it/t/just-story-it 

 

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Ken Morrison's comment, June 15, 2012 8:50 PM
Thank You for the rescoop. Good luck on your scoop.it page.
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Suggested by Giuseppe Mauriello
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How to Create More Powerful Content Marketing Stories

How to Create More Powerful Content Marketing Stories | Just Story It | Scoop.it
From www.contentmarketinginstitute.com - October 8, 2012 1:21 PM

These days, we hear a lot about the fact that content marketers need to be storytellers. Here are tips on how to create powerful content marketing stories.


I've curated this great video before from Chipotle, but it deserves another look. Not only did the company win awards and 7 million views for the video, they also took it a step further and told the story behind making the video. Good for them! Back stories are very powerful. Here's the link to the back story video: http://www.youtube.com/watch?v=AFlbGwAW7rw&feature=relmfu 


And I really like how the author Manya Chylinski talks about the functions stories serve, and how biz or branding stories can have many of these same functions, but with a twist. Your stories are more than entertainment -- they are your authentic voice. You share them to build loyalty, trust, engage with customers, and grow your business.


The author's tips are solid -- but nothing really new. So go watch the video again for a refresher example on effective brand storytelling and the other video as a back-story example!


Thank you fellow curator Giuseppe Mauriello @pinomauriello for finding and sharing this with us!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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