You've got great people on your team and you have a strong vision for the future. So does everybody else. What you need to work on is getting remarkable.
Yep, I couldn't agree more. So how do you get started? Well, first by digging into stories. That's advice tip number one from the author.
Next, get this story work out of the exclusive domain of marketing. Now this point I really like because it is rarely acknowledge. But true it is.
And finally, if your stories are lacking, or broken, or problematic in any way -- fix them! That happens in part through working with trained story workers. So look around you for help.
As the author says, "...then you have to jump in and get to work on being remarkable. It might be the difference between surviving or thriving in 2012 and beyond."
I am looking forward to hearing about more remarkable organizations.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it