As we saw last time, your startup becomes a hero by making your customers and clients the main hero. And rather than starting with trying to sell our ultimate products or services, we attract and mentor our prospects with content first.
If you are going to use the hero model in your biz storytelling, then you are going to want to read this article (I say that because there are other story models available).
I really like the examples and videos from Apple, Inc. this author uses to illustrate his points -- they are very powerful.
And I think the chart is brilliant. He also explains the structure for creating a hero story -- and focuses on the hero being your CUSTOMER, not you.
That is sometimes hard to get your head wrapped around, which is another reason why I like the examples & videos he chose. You will really experience the difference.
So go grab these insights and happy storytelling!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it